AppsFlyer Overview
- Year Founded
-
2011
- Status
-
Private
- Employees
-
1,617
- Latest Deal Type
-
2ndary - Private
- Investors
-
15
AppsFlyer General Information
Description
Developer of a mobile attribution and marketing analytics platform intended to help track and optimize user acquisition. The company's platform provides accurate data, unmatched privacy, security, and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.
Contact Information
Website
www.appsflyer.comCorporate Office
- 100 1st Street
- Floor 25
- San Francisco, CA 94105
- United States
Corporate Office
- 100 1st Street
- Floor 25
- San Francisco, CA 94105
- United States
AppsFlyer Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
7. Secondary Transaction - Private | Completed | Generating Revenue | ||||
6. Secondary Transaction - Private | 01-Dec-2021 | Completed | Generating Revenue | |||
5. Later Stage VC (Series D) | 01-Nov-2020 | Completed | Generating Revenue | |||
4. Later Stage VC (Series C) | 17-Jan-2017 | Completed | Generating Revenue | |||
3. Early Stage VC (Series B) | 20-Jan-2015 | Completed | Generating Revenue | |||
2. Early Stage VC (Series A) | 05-Mar-2014 | $7.44M | $7.94M | Completed | Generating Revenue | |
1. Seed Round | 15-Sep-2012 | $500K | $500K | Completed | Generating Revenue |
AppsFlyer Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Preferred E1 | ||||||||
Preferred E | ||||||||
Preferred D | ||||||||
Preferred C | ||||||||
Preferred B1 | ||||||||
Preferred B | 4,279,875 | $0.010000 | $0.25 | $0.25 | 1x | $0.25 | 4.08% | |
Preferred A | 8,818,350 | $0.010000 | $0.06 | $0.06 | 1x | $0.06 | 8.41% |
AppsFlyer Comparisons
Industry
Financing
Details
AppsFlyer Competitors (46)
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Branch | Venture Capital-Backed | Palo Alto, CA | ||||
Mixpanel | Venture Capital-Backed | San Francisco, CA | ||||
Kochava | Venture Capital-Backed | Sandpoint, ID | ||||
Tapstream | Formerly VC-backed | Vancouver, Canada | ||||
MobileAction | Venture Capital-Backed | San Francisco, CA |
AppsFlyer Patents
AppsFlyer Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-20130097008-A1 | Events tracking technology | Active | 12-Oct-2011 | ||
US-10354293-B2 | Events tracking technology | Active | 12-Oct-2011 |
AppsFlyer Signals
AppsFlyer Investors (15)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
---|---|---|---|---|
General Atlantic | Growth/Expansion | Minority | ||
La Maison Partners | Venture Capital | Minority | ||
Salesforce Ventures | Corporate Venture Capital | Minority | ||
Armat Group | PE/Buyout | Minority | ||
Deutsche Telekom | Corporation | Minority |
AppsFlyer Acquisitions (3)
Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
---|---|---|---|---|---|
Oolo | 05-Dec-2023 | Business/Productivity Software | |||
Devtodev | 08-Nov-2023 | Business/Productivity Software | |||
Yodas | 01-May-2018 | Merger/Acquisition | Information Services (B2C) |
AppsFlyer Subsidiaries (2)
Company Name | Industry | Location | Founded |
---|---|---|---|
Devtodev | Business/Productivity Software | Vilnius, Lithuania | 2013 |
Oolo | Business/Productivity Software | Ra'anana, Israel |
AppsFlyer FAQs
-
When was AppsFlyer founded?
AppsFlyer was founded in 2011.
-
Where is AppsFlyer headquartered?
AppsFlyer is headquartered in San Francisco, CA.
-
What is the size of AppsFlyer?
AppsFlyer has 1,617 total employees.
-
What industry is AppsFlyer in?
AppsFlyer’s primary industry is Business/Productivity Software.
-
Is AppsFlyer a private or public company?
AppsFlyer is a Private company.
-
What is AppsFlyer’s current revenue?
The current revenue for AppsFlyer is
. -
How much funding has AppsFlyer raised over time?
AppsFlyer has raised $309M.
-
Who are AppsFlyer’s investors?
General Atlantic, La Maison Partners, Salesforce Ventures, Armat Group, and Deutsche Telekom are 5 of 15 investors who have invested in AppsFlyer.
-
Who are AppsFlyer’s competitors?
Branch, Mixpanel, Kochava, Tapstream, and MobileAction are some of the 46 competitors of AppsFlyer.
Data Transparency
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