AppsFlyer Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Private

  • Employees
  • 1,617

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 15

AppsFlyer General Information

Description

Developer of a mobile attribution and marketing analytics platform intended to help track and optimize user acquisition. The company's platform provides accurate data, unmatched privacy, security, and an unbiased customer-obsessed approach, enabling clients to get a holistic view of every user journey across platforms, channels, and devices.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 100 1st Street
  • Floor 25
  • San Francisco, CA 94105
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech, Mobile
Corporate Office
  • 100 1st Street
  • Floor 25
  • San Francisco, CA 94105
  • United States
+1 (415)

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AppsFlyer Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Secondary Transaction - Private Completed Generating Revenue
6. Secondary Transaction - Private 01-Dec-2021 Completed Generating Revenue
5. Later Stage VC (Series D) 01-Nov-2020 Completed Generating Revenue
4. Later Stage VC (Series C) 17-Jan-2017 Completed Generating Revenue
3. Early Stage VC (Series B) 20-Jan-2015 Completed Generating Revenue
2. Early Stage VC (Series A) 05-Mar-2014 $7.44M $7.94M Completed Generating Revenue
1. Seed Round 15-Sep-2012 $500K $500K Completed Generating Revenue
To view AppsFlyer’s complete valuation and funding history, request access »

AppsFlyer Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Preferred E1
Preferred E
Preferred D
Preferred C
Preferred B1
Preferred B 4,279,875 $0.010000 $0.25 $0.25 1x $0.25 4.08%
Preferred A 8,818,350 $0.010000 $0.06 $0.06 1x $0.06 8.41%
To view AppsFlyer’s complete cap table history, request access »

AppsFlyer Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a mobile attribution and marketing analytics platform intended to help track and optimize user acquisition.
Business/Productivity Software
San Francisco, CA
1,617 As of 2024

Palo Alto, CA
 

San Francisco, CA
 
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AppsFlyer Competitors (46)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Branch Venture Capital-Backed Palo Alto, CA
Mixpanel Venture Capital-Backed San Francisco, CA
Kochava Venture Capital-Backed Sandpoint, ID
Tapstream Formerly VC-backed Vancouver, Canada
MobileAction Venture Capital-Backed San Francisco, CA
You’re viewing 5 of 46 competitors. Get the full list »

AppsFlyer Patents

AppsFlyer Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20130097008-A1 Events tracking technology Active 12-Oct-2011
US-10354293-B2 Events tracking technology Active 12-Oct-2011

AppsFlyer Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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AppsFlyer Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
General Atlantic Growth/Expansion Minority
La Maison Partners Venture Capital Minority
Salesforce Ventures Corporate Venture Capital Minority
Armat Group PE/Buyout Minority
Deutsche Telekom Corporation Minority
You’re viewing 5 of 15 investors. Get the full list »

AppsFlyer Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Oolo 05-Dec-2023 Business/Productivity Software
Devtodev 08-Nov-2023 Business/Productivity Software
Yodas 01-May-2018 Merger/Acquisition Information Services (B2C)
To view AppsFlyer’s complete acquisitions history, request access »

AppsFlyer Subsidiaries (2)

Company Name Industry Location Founded
Devtodev Business/Productivity Software Vilnius, Lithuania 2013
Oolo Business/Productivity Software Ra'anana, Israel
To view AppsFlyer’s complete subsidiaries history, request access »

AppsFlyer FAQs

  • When was AppsFlyer founded?

    AppsFlyer was founded in 2011.

  • Where is AppsFlyer headquartered?

    AppsFlyer is headquartered in San Francisco, CA.

  • What is the size of AppsFlyer?

    AppsFlyer has 1,617 total employees.

  • What industry is AppsFlyer in?

    AppsFlyer’s primary industry is Business/Productivity Software.

  • Is AppsFlyer a private or public company?

    AppsFlyer is a Private company.

  • What is AppsFlyer’s current revenue?

    The current revenue for AppsFlyer is .

  • How much funding has AppsFlyer raised over time?

    AppsFlyer has raised $309M.

  • Who are AppsFlyer’s investors?

    General Atlantic, La Maison Partners, Salesforce Ventures, Armat Group, and Deutsche Telekom are 5 of 15 investors who have invested in AppsFlyer.

  • Who are AppsFlyer’s competitors?

    Branch, Mixpanel, Kochava, Tapstream, and MobileAction are some of the 46 competitors of AppsFlyer.

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