AdTech Overview
- Companies
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12,619
- Deals
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24,939
- Investors
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17,909
- Exits
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6,451
- Largest Deal
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- Capital Invested
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- Median Post Valuation
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Description
All technologies, software and services used for delivering, controlling and targeting online advertising. To learn more about the 50+ industries PitchBook tracks on the platform, visit our industry verticals page.
Using PitchBook’s advanced search capabilities and in-depth industry data, clients can search top AdTech startups, companies, investors, and acquirers. Track recent AdTech deals and IPOs, funding history and key participants in the M&A process. Discover new investment opportunities, industry trends and insights with research curated by our world-class analysts.
AdTech Companies to watch
This list of adtech companies identifies adtech startups and companies with high growth potential based on factors such as capital raised and number of funding rounds. Using our list of adtech startups, our users can pinpoint companies that are likely fundraising based on recent activity in seed or early-stage funding rounds.
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Top private and public adtech companies
This list identifies adtech companies with some of the highest valuations and market caps respectively.
Private adtech companies
| Company Name | Last Post Valuation | Last Deal Type |
|---|---|---|
| The Nielsen Company | Debt | |
| Adevinta | Div. Recap. | |
| 58.com | Buyout/LBO | |
| 6Sense | 2ndary - Private | |
| Branch | Series D |
Public adtech companies
| Company Name | Stock Price | Market Cap |
|---|---|---|
| Meta Platforms (NAS: META) | $1.61T | |
| AppLovin (NAS: APP) | $123B | |
| The Trade Desk (NAS: TTD) | $37.5B | |
| Focus Media Information Technology (SHE: 002027) | $14.7B | |
| Zhejiang China Commodities City Group Co (SHG: 600415) | $12.9B |
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Request a free trialTop adtech investors and acquirers
This list showcases some of the most active investors and acquirers in adtech.
| Investor Name | Number of Investments | Last Investment Size |
|---|---|---|
| Techstars | 133 | |
| Plug and Play Tech Center | 126 | |
| 500 Global | 123 | |
| Y Combinator | 98 | |
| Accel | 72 |
AdTech Investments over time
This chart shows adtech investment trends for different types of deals over time. Use it to understand the growth and changes of the deal landscape of the companies you are interested in.
AdTech Related research & analysis
Explore institutional-grade private market research from our team of analysts.
AdTech Market Map
Information technology
Healthcare
Business products and services (B2B)
AdTech Acquisitions over time
AdTech IPOs over time
AdTech Industry growth
This chart compares the median post valuation and median deal size for companies in this industry.
AdTech Company count breakdown by geography
AdTech FAQs
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What is adtech?
All technologies, software and services used for delivering, controlling and targeting online advertising.
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What are some of the top adtech companies?
Some of the top adtech companies currently include: The Nielsen Company, Adevinta, 58.com, 6Sense, Branch, Meta Platforms (NAS: META), AppLovin (NAS: APP), The Trade Desk (NAS: TTD), Focus Media Information Technology (SHE: 002027), and Zhejiang China Commodities City Group Co (SHG: 600415).
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What are some of the top adtech startups?
Some of the top adtech startups to watch include: LTK, CoolerX, MediaLab, CHEQ, Swiftly, Prizeout, DISQO, Tianyi Trading, Frameplay, and Permutive.
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Who are some of the leading adtech investors?
The most prominent adtech investors today include: Techstars, Plug and Play Tech Center, 500 Global, Y Combinator, and Accel.
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Has there been any recent research or analysis on the adtech industry?
Yes, several PitchBook research reports have recently been published on the adtech industry. A few of the most notable include: PitchBook Analyst Note: The Gaming SaaS Wars, Gaming Public Comp Sheet and Valuation Guide, and Private Equity Outlook: Follow-Up.