AppLovin Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Public

  • Employees
  • 898

Employees

  • Stock Symbol
  • APP

Stock Symbol

  • Investments
  • 19

  • Share Price
  • $409.10
  • (As of Friday Closing)

AppLovin General Information

Description

AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange that facilitates transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is Axon 2, an ad optimizer within the DSP that lets advertisers place ads based on specified return thresholds.

Contact Information

Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Corporate Office
  • 1100 Page Mill Road
  • Palo Alto, CA 94304
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Application Software
Stock Exchange
NAS
Vertical(s)
Corporate Office
  • 1100 Page Mill Road
  • Palo Alto, CA 94304
  • United States

AppLovin Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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AppLovin Stock Performance

As of 13-Nov-2026, AppLovin’s stock price is $409.10. Its current market cap is $136B with 331M shares.

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$409.10 $393.68 $225.19 - $738.01 $136B 331M 5.18M $14.91

AppLovin Financials Summary

As of 30-Sep-2026, AppLovin has a trailing 12-month revenue of $7.61B.

In Thousands,
USD
TTM 30-Sep-2026 FY 2025 31-Dec-2025 FY 2024 31-Dec-2024 FY 2023 31-Dec-2023
EV 97,654,317 229,565,904 111,617,117 16,237,191
Revenue 7,608,894 5,480,717 3,224,058 1,841,762
EBITDA 6,272,047 4,283,030 2,051,400 893,049
Net Income 5,013,322 3,333,764 1,579,790 357,211
Total Assets 8,582,749 7,259,610 5,869,259 5,359,187
Total Debt 3,516,136 3,544,741 3,554,610 3,177,416
Public Fundamental Data provided by Morningstar, Inc. disclaimer

AppLovin Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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AppLovin Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
AppLovin is a vertically integrated advertising technology company that serves as a demand-side platform for advertisers
Business/Productivity Software
Palo Alto, CA
898 As of 2025

San Francisco, CA
 

New York, NY
 
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AppLovin Competitors (59)

One of AppLovin’s 59 competitors is Amplitude, a Formerly VC-backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Amplitude Formerly VC-backed San Francisco, CA
Smaato Formerly VC-backed New York, NY
Flurry Formerly VC-backed San Francisco, CA
SEMrush Formerly PE-Backed Boston, MA
Sensor Tower Private Equity-Backed San Francisco, CA
You’re viewing 5 of 59 competitors. Get the full list »

AppLovin Patents

AppLovin Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20130159103-A1 Advertisement selection based on mobile applications Inactive 16-Dec-2011

AppLovin Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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AppLovin Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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AppLovin Investments & Acquisitions (19)

AppLovin’s most recent deal was a Later Stage VC with Flip (El Segundo) for . The deal was made on 08-Apr-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Flip (El Segundo) 08-Apr-2024 Later Stage VC Social/Platform Software
Rove Travel 01-Apr-2022 Early Stage VC Internet Software
Wurl 01-Apr-2022 Merger/Acquisition Business/Productivity Software
Maverick 22-Feb-2022 Seed Round Business/Productivity Software
Wordle! 16-Feb-2022 Merger/Acquisition Entertainment Software
You’re viewing 5 of 19 investments and acquisitions. Get the full list »

AppLovin ESG

Risk Overview

Risk Rating

Updated November, 04, 2026

21.63 | Med Risk

Risk Scale

A lower score indicates better sustainability

Negl

0-10

Low

10-20

Med

20-30

High

30-40

Severe

40+

Exposure

Exposure refers to the extent to which a company is exposed to different material ESG issues

Management

Management is related to actions taken to manage ESG issues

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.

Global

Covered Companies

of 13,585

Rank

Percentile

Software & Services

Industry

of 898

Rank

Percentile

Enterprise and Infrastructure Software

Subindustry

of 373

Rank

Percentile

To view AppLovin’s complete esg history, request access »

AppLovin Exits (5)

AppLovin’s most recent exit was on 08-Apr-2024 from Flip (El Segundo). The exit was categorized as with 6 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Flip (El Segundo) 08-Apr-2024 Completed
  • 6 buyers
Redemption Games 01-Jan-2021 Completed
Redemption Games 04-May-2020 Completed
Firecraft Studios 01-Jan-2019 Completed
PeopleFun 31-Mar-2018 Buyout/LBO Completed
  • 3 buyers
To view AppLovin’s complete exits history, request access »

AppLovin Affiliates

Subsidiaries (6)

Name Industry Location Year Founded
MagicTavern Beijing, China 2013
Adjust Berlin, Germany 2012
Belka Games Limassol, Cyprus 2010
Wurl Palo Alto, CA 2008
Machine Zone Palo Alto, CA 2008
You’re viewing 5 of 6 affiliates. Get the full list.  »

AppLovin FAQs

  • When was AppLovin founded?

    AppLovin was founded in 2012.

  • Where is AppLovin headquartered?

    AppLovin is headquartered in Palo Alto, CA.

  • What is the size of AppLovin?

    AppLovin has 898 total employees.

  • What industry is AppLovin in?

    AppLovin’s primary industry is Business/Productivity Software.

  • Is AppLovin a private or public company?

    AppLovin is a Public company.

  • What is AppLovin’s stock symbol?

    The ticker symbol for AppLovin is APP.

  • What is the current stock price of AppLovin?

    As of 13-Nov-2026 the stock price of AppLovin is $409.10.

  • What is the current market cap of AppLovin?

    The current market capitalization of AppLovin is $136B.

  • What is AppLovin’s current revenue?

    The trailing twelve month revenue for AppLovin is $7.61B.

  • Who are AppLovin’s competitors?

    Amplitude, Smaato, Flurry, SEMrush, and Sensor Tower are some of the 59 competitors of AppLovin.

  • What is AppLovin’s annual earnings per share (EPS)?

    AppLovin’s EPS for 12 months was $14.91.

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