Smaato Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 122

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $154M

Smaato General Information

Description

Operator of an advertising platform designed to reach audiences around the world and on any device. The company's platform offers a free ad server and monetization services and connects publishers with premium marketers to engage audiences around the world and on every device, enabling clients to generate revenue, create engaging experiences and connect with advertisers.

Contact Information

Website
www.smaato.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Empire State Building, 350 Fifth Avenue
  • Suite 7700
  • New York, NY 10118
  • United States
+1 (646)
Primary Industry
Media and Information Services (B2B)
Other Industries
Application Software
Business/Productivity Software
Parent Company
Verve (New York)
Vertical(s)
AdTech, TMT, Mobile
Corporate Office
  • Empire State Building, 350 Fifth Avenue
  • Suite 7700
  • New York, NY 10118
  • United States
+1 (646)

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Smaato Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 01-Sep-2021 $154M Completed Profitable
6. Debt - PPP 28-Apr-2020 Completed Profitable
5. Merger/Acquisition 21-Dec-2016 Completed Profitable
4. Later Stage VC (Series E) 05-Aug-2014 Completed Profitable
3. Later Stage VC (Series C) 26-Jan-2011 Completed Generating Revenue
2. Early Stage VC (Series B) 03-Dec-2009 $4.5M $8.06M Completed Startup
1. Early Stage VC (Series A) 22-Jan-2008 $3.56M $3.56M Completed Startup
To view Smaato’s complete valuation and funding history, request access »

Smaato Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
To view Smaato’s complete cap table history, request access »

Smaato Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of an advertising platform designed to reach audiences around the world and on any device. The company's platfo
Media and Information Services (B2B)
New York, NY
122 As of 2024

San Francisco, CA
 

Berlin, Germany
 
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Smaato Competitors (61)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Chartboost Formerly VC-backed San Francisco, CA
Remerge Venture Capital-Backed Berlin, Germany
AppLift Formerly VC-backed New York, NY
Novosol Venture Capital-Backed Singapore, Singapore
Choozle Private Equity-Backed Denver, CO
You’re viewing 5 of 61 competitors. Get the full list »

Smaato Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Smaato Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds
Calibrium (Zurich) Family Office Minority
EDBI Corporate Venture Capital Minority
Ferax Capital PE/Buyout Minority
SPH Ventures Corporate Venture Capital Minority
Spearhead Integrated Marketing Communications Group Corporation Majority
To view Smaato’s complete investors history, request access »

Smaato Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Indonesia Mobile Exchange 02-Mar-2015 Media and Information Services (B2B)
Adsmobi 25-Jul-2013 Merger/Acquisition Media and Information Services (B2B)
To view Smaato’s complete investments and acquisitions history, request access »

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Smaato FAQs

  • When was Smaato founded?

    Smaato was founded in 2005.

  • Who is the founder of Smaato?

    Harald Neidhardt, Ragnar Kruse, and Petra Vorsteher are the founders of Smaato.

  • Where is Smaato headquartered?

    Smaato is headquartered in New York, NY.

  • What is the size of Smaato?

    Smaato has 122 total employees.

  • What industry is Smaato in?

    Smaato’s primary industry is Media and Information Services (B2B).

  • Is Smaato a private or public company?

    Smaato is a Private company.

  • What is the current valuation of Smaato?

    The current valuation of Smaato is .

  • What is Smaato’s current revenue?

    The current revenue for Smaato is .

  • How much funding has Smaato raised over time?

    Smaato has raised $47M.

  • Who are Smaato’s investors?

    Calibrium (Zurich), EDBI, Ferax Capital, SPH Ventures, and Spearhead Integrated Marketing Communications Group have invested in Smaato.

  • Who are Smaato’s competitors?

    Chartboost, Remerge, AppLift, Novosol, and Choozle are some of the 61 competitors of Smaato.

  • When was Smaato acquired?

    Smaato was acquired on 01-Sep-2021.

  • Who acquired Smaato?

    Smaato was acquired by Verve (New York).

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