58.com Inc through its subsidiaries is engaged in the operation of an online marketplace. The company serves the local merchants and consumers in the People's Republic of China. Its online marketplace enables local merchants and consumers to connect, share information and conduct business. Its online marketing activities consist of paid marketing through internet navigation sites and various popular search engines in China and display advertisements. The company's offline marketing activities include traditional mainstream media such as television, billboard, direct mailing advertisements, public relations activities, as well as sponsored events to increase its visibility and promote its brand.