The Nielsen Company Overview

  • Year Founded
  • 1923

Year Founded

  • Status
  • Private

  • Employees
  • 45,000


  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 41

  • Investments
  • 73

The Nielsen Company General Information


Provider of global measurement and data analytics services intended to provide clients with a complete understanding of what consumers watch and buy. The company offers audience measurement, media planning, marketing optimization and content metadata, enabling clients to connect and engage with their audiences.

Contact Information

Formerly Known As
Opinion Search, Nielsen N.V.
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Former Stock Listing
Corporate Office
  • 675 6th Avenue
  • New York, NY 10011
  • United States
+1 (410) 000-0000

The Nielsen Company Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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The Nielsen Company Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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The Nielsen Company Comparisons

HQ Location
Total Raised
Post Valuation
Provider of global measurement and data analytics services intended to provide clients with a complete understanding of
Media and Information Services (B2B)
New York, NY
45,000 As of 2023
000000000 00000


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00000 000 0000000000
New York, NY
000 As of 0000
000000000 00000


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00000 000 0000000000
Nuremberg, Germany
00000 As of 0000
00000 0000-00-00
000000000000 00000
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The Nielsen Company Competitors (64)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
MediaRadar Private Equity-Backed New York, NY 000 00000 000000000 00000
GfK Private Equity-Backed Nuremberg, Germany 00000 00000 000000000000 00000
Havas Media Corporation New York, NY 00000
Performics Corporate Backed or Acquired Chicago, IL 0000 00.00 000000&0
Powerhouse Factories Corporation Newport, KY 0
You’re viewing 5 of 64 competitors. Get the full list »

The Nielsen Company Patents

The Nielsen Company Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20240196055-A1 Methods and apparatus to classify all other tuning data Pending 21-Feb-2024 000000000000
US-20240171487-A1 Monitoring encrypted network traffic data Pending 22-Nov-2022 0000000000
US-20240152954-A1 Advanced audience deduplication using exposure sketches and audience sketches Pending 04-Nov-2022 00000000000
US-20240144323-A1 Methods and apparatus to determine demographic classifications for census level impression counts and unique audience sizes Pending 31-Oct-2022 00000000000
US-20240147006-A1 Methods, apparatus, and articles of manufacture to determine whether audience measurement meters are co-located Active 31-Oct-2022 H04N21/4661
To view The Nielsen Company’s complete patent history, request access »

The Nielsen Company Executive Team (111)

Name Title Board Seat Contact Info
Karthik Rao Chief Executive Officer
Srini Varadarajan Chief Technology Officer
Anil Goel Co-Chief Technology Officer
Henry Iglesias Senior Vice President, Chief Accounting Officer, Accounting & Controller, Finance
Sandra Sims-Williams Chief Diversity Officer
You’re viewing 5 of 111 executive team members. Get the full list »

The Nielsen Company Board Members (27)

Name Representing Role Since
00000 0000000 00. The Carlyle Group Chairman 000 0000
00000000 000000 Self Board Member 000 0000
00000 000000000000 The Nielsen Company Board Member 000 0000
You’re viewing 3 of 27 board members. Get the full list »

The Nielsen Company Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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The Nielsen Company Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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The Nielsen Company Investments & Acquisitions (73)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
QuantrolOx 07-Mar-2023 0000 00000 00.000 Business/Productivity Software
Nielsen Admosphere 12-Jan-2022 000000000 Other Commercial Services
NoTraffic 14-Jul-2021 00000 0000 000.00 Electronic Equipment and Instruments
TVTY 08-Jul-2021 0000000000 Media and Information Services (B2B) 0000 0000
Airlog Group 25-Jun-2020 Merger/Acquisition Logistics
You’re viewing 5 of 73 investments and acquisitions. Get the full list »

The Nielsen Company Subsidiaries (11)

Company Name Industry Location Founded
Nielsen Innovate Accelerator/Incubator Caesarea, Israel 2013
TVTY Media and Information Services (B2B) Paris, France 0000
Sports Licensing & Tailgate Show Media and Information Services (B2B) Las Vegas, NV 0000
Nielsen Admosphere Other Commercial Services Prague, Czech Republic 0000
Ebit (Brazil) Business/Productivity Software Sao Paulo, Brazil 0000
You’re viewing 5 of 11 subsidiaries. Get the full list »

The Nielsen Company Exits (16)

Company Name Exit Date Exit Type Exit Size Status Buyers
OpenSlate 18-Sep-2019 00000 00000 00 Completed
  • 000 0000000 000000
NIQ Activate 16-Aug-2018 00000 00000 00 000 Completed
  • 3 buyers
The Harris Poll 03-Feb-2014 000000000000000000 00000 Completed
  • 000 0000000 000000
Media Behavior Institute 24-Aug-2011 000000000 000 Completed
  • 2 buyers
GfK (Swiss Consumer Goods Unit) 26-Jun-2009 Buyout/LBO Completed
  • 12 buyers
You’re viewing 5 of 16 exits. Get the full list »

The Nielsen Company FAQs

  • When was The Nielsen Company founded?

    The Nielsen Company was founded in 1923.

  • Who is the CEO of The Nielsen Company?

    Karthik Rao is the CEO of The Nielsen Company.

  • Where is The Nielsen Company headquartered?

    The Nielsen Company is headquartered in New York, NY.

  • What is the size of The Nielsen Company?

    The Nielsen Company has 45,000 total employees.

  • What industry is The Nielsen Company in?

    The Nielsen Company’s primary industry is Media and Information Services (B2B).

  • Is The Nielsen Company a private or public company?

    The Nielsen Company is a Private company.

  • What is The Nielsen Company’s current revenue?

    The current revenue for The Nielsen Company is 000000.

  • How much funding has The Nielsen Company raised over time?

    The Nielsen Company has raised $680M.

  • Who are The Nielsen Company’s investors?

    Brookfield Business Partners, Evergreen Coast Capital, and Hybridge Capital Management have invested in The Nielsen Company.

  • Who are The Nielsen Company’s competitors?

    MediaRadar, GfK, Havas Media, Performics, and Powerhouse Factories are some of the 64 competitors of The Nielsen Company.

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