MediaRadar Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Private

  • Employees
  • 560

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 12

  • Investments
  • 1

MediaRadar General Information

Description

Provider of advertising intelligence services for media planning, buying and selling sectors. The company offers comprehensive advertising analysis for multiple media platforms including digital, mobile, email, events, social media and print, enabling clients to increase their revenues, uncover new advertising opportunities and monitor their competitors.

Contact Information

Website
www.mediaradar.com
Formerly Known As
MagazineRadar
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 114 West 41st Street
  • New York, NY 10036
  • United States
+1 (855)
Primary Industry
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 114 West 41st Street
  • New York, NY 10036
  • United States
+1 (855)

MediaRadar Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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MediaRadar Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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MediaRadar Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of advertising intelligence services for media planning, buying and selling sectors. The company offers compreh
Media and Information Services (B2B)
New York, NY
560 As of 2025

London, United Kingdom
 

Princeton, NJ
 
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MediaRadar Competitors (52)

One of MediaRadar’s 52 competitors is Warc (Media and Information Services (B2B)), a Corporate Backed or Acquired company based in London, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Warc (Media and Information Services (B2B)) Corporate Backed or Acquired London, United Kingdom
Adstra Private Equity-Backed Princeton, NJ
Dékuple Corporate Backed or Acquired Mulhouse, France
GfK Private Equity-Backed Nuremberg, Germany
The Nielsen Company Private Equity-Backed New York, NY
You’re viewing 5 of 52 competitors. Get the full list »

MediaRadar Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

MediaRadar Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20100076811-A1 Dynamically providing digital content from relevant sources and identifying content display opportunities, such as dynamically providing advertisements from related publications and indentifying target advertisers Inactive 23-Sep-2008

MediaRadar Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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MediaRadar Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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MediaRadar Investments (1)

MediaRadar’s most recent deal was a Buyout/LBO with Vivvix. The deal was made on 01-Nov-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Vivvix 01-Nov-2023 Buyout/LBO Media and Information Services (B2B)
To view MediaRadar’s complete investments history, request access »

MediaRadar Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Vivvix New York, NY 2023

MediaRadar FAQs

  • When was MediaRadar founded?

    MediaRadar was founded in 2006.

  • Where is MediaRadar headquartered?

    MediaRadar is headquartered in New York, NY.

  • What is the size of MediaRadar?

    MediaRadar has 560 total employees.

  • What industry is MediaRadar in?

    MediaRadar’s primary industry is Media and Information Services (B2B).

  • Is MediaRadar a private or public company?

    MediaRadar is a Private company.

  • What is MediaRadar’s current revenue?

    The current revenue for MediaRadar is .

  • How much funding has MediaRadar raised over time?

    MediaRadar has raised $3.65M.

  • Who are MediaRadar’s investors?

    Endicott Capital, Thompson Street Capital Partners, and Audax Group have invested in MediaRadar.

  • Who are MediaRadar’s competitors?

    Warc (Media and Information Services (B2B)), Adstra, Dékuple, GfK, and The Nielsen Company are some of the 52 competitors of MediaRadar.

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