Pendo Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 992

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Latest Deal Amount
  • $110M

  • Investors
  • 22

Pendo General Information

Description

Developer of a customer engagement analytics platform designed to optimize trial conversions and user onboarding in-product. The company's platform offers integrated technology for digital product teams by combining product usage analytics with user guidance, communication, feedback, and planning tools, enabling product teams to make informed decisions about what features to build, which to sunset, and how to accelerate product adoption.

Contact Information

Website
www.pendo.io
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 301 Hillsborough Street
  • Suite 1900
  • Raleigh, NC 27603
  • United States
+1 (919)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS
Corporate Office
  • 301 Hillsborough Street
  • Suite 1900
  • Raleigh, NC 27603
  • United States
+1 (919)

Pendo Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Pendo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Secondary Transaction - Private 11-Nov-2021 $110M Completed Generating Revenue
8. Later Stage VC (Series F) 27-Jul-2021 Completed Generating Revenue
7. Later Stage VC (Series E) 17-Oct-2019 Completed Generating Revenue
6. Later Stage VC (Series D) 12-Sep-2018 Completed Generating Revenue
5. Later Stage VC (Series C) 19-Jul-2017 Completed Generating Revenue
4. Early Stage VC (Series B) 07-Dec-2016 Completed Generating Revenue
3. Early Stage VC (Series A) 01-Nov-2015 Completed Generating Revenue
2. Seed Round 04-Nov-2014 $1.02M $1.02M Completed Startup
1. Angel (individual) 01-Dec-2013 Completed Startup
To view Pendo’s complete valuation and funding history, request access »

Pendo Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series F
Series E
Series D
Series C
Series B 22,947,825 $0.001000 8% $0.87 $0.87 1x $0.87 10.7%
Series A 50,900,845 $0.001000 8% $0.28 $0.28 1x $0.28 23.74%
To view Pendo’s complete cap table history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Request a free trial

Pendo Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a customer engagement analytics platform designed to optimize trial conversions and user onboarding in-prod
Business/Productivity Software
Raleigh, NC
992 As of 2024

Dunwoody, GA
 

London, United Kingdom
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Pendo Competitors (77)

One of Pendo’s 77 competitors is UserIQ, a Private Equity-Backed company based in Dunwoody, GA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
UserIQ Private Equity-Backed Dunwoody, GA
Fospha Venture Capital-Backed London, United Kingdom
Appcues Venture Capital-Backed Boston, MA
Dynamic Yield Formerly VC-backed New York, NY
Totango Venture Capital-Backed Redwood City, CA
You’re viewing 5 of 77 competitors. Get the full list »

Pendo Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • 1

    Pending

  • Expiring in next 12 mo

Pendo Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20240346252-A1 Automated analysis of computer systems using machine learning Pending 17-Apr-2023

Pendo Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Pendo Investors (22)

Investor Name Investor Type Holding Investor Since Participating Rounds
Thoma Bravo PE/Buyout Minority
B Capital Group Venture Capital Minority
Bonfire Ventures Venture Capital Minority
Silver Lake PE/Buyout Minority
General Atlantic Growth/Expansion Minority
You’re viewing 5 of 22 investors. Get the full list »

Pendo Investments & Acquisitions (4)

Pendo’s most recent deal was a Merger/Acquisition with Zelta for . The deal was made on 31-Jul-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Zelta 31-Jul-2024 Merger/Acquisition Business/Productivity Software
Mind The Product 01-Feb-2022 Buyout/LBO Media and Information Services (B2B)
Receptive 30-Apr-2019 Merger/Acquisition Business/Productivity Software
Insert (Application Software) 07-Sep-2017 Merger/Acquisition Business/Productivity Software
To view Pendo’s complete investments and acquisitions history, request access »

Ready to get started?

Request a free trial

Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Zelta 2022
Mind The Product London, United Kingdom 2010

Pendo FAQs

  • When was Pendo founded?

    Pendo was founded in 2013.

  • Where is Pendo headquartered?

    Pendo is headquartered in Raleigh, NC.

  • What is the size of Pendo?

    Pendo has 992 total employees.

  • What industry is Pendo in?

    Pendo’s primary industry is Business/Productivity Software.

  • Is Pendo a private or public company?

    Pendo is a Private company.

  • What is the current valuation of Pendo?

    The current valuation of Pendo is .

  • What is Pendo’s current revenue?

    The current revenue for Pendo is .

  • How much funding has Pendo raised over time?

    Pendo has raised $359M.

  • Who are Pendo’s investors?

    Thoma Bravo, B Capital Group, Bonfire Ventures, Silver Lake, and General Atlantic are 5 of 22 investors who have invested in Pendo.

  • Who are Pendo’s competitors?

    UserIQ, Fospha, Appcues, Dynamic Yield, and Totango are some of the 77 competitors of Pendo.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »