Atkins Nutritionals Overview

  • Founded
  • 1989
Founded
  • Status
  • Private
  • Employees
  • 141
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 11
  • Investments
  • 3

Atkins Nutritionals General Information

Description

Simply Good Foods provides nutritional bars (57% of sales), shakes (21%), treats (12%), and other nutritional products under the Atkins (57%), Quest (40%), and Simply Protein (3%) brands. The firm also licenses the Atkins brand to Bellisio Foods, which produces frozen meals. Atkins products are modeled after the philosophy of Dr. Robert Atkins, whose 1972 book, "Dr. Atkins' Diet Revolution," conferred the benefits of a high protein/low carbohydrate diet, and is credited with launching the low-carb diet trend. Quest, acquired in November 2019, also follows the high protein/low carbohydrate philosophy and targets active lifestyle consumers. Ninety-four percent of the firm's sales occur within North America.

Contact Information

Website
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Other Industries
Beverages
Primary Office
  • 1225 17th Street
  • Suite 1000
  • Denver, CO 80202
  • United States
+1 (800) 000-0000
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Atkins Nutritionals Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Atkins Nutritionals Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Simply Good Foods provides nutritional bars (57% of sales), shakes (21%), treats (12%), and other nutritional products u
Food Products
Denver, CO
141 As of 2017
00.000
0000 0000-00-00
000000&0 00.000

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0000 00000000
Chicago, IL
00000 As of 0000
000000 - 000
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Atkins Nutritionals Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
0000000 000000 Corporate Backed or Acquired Chicago, IL 00000 000000 - 000
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Atkins Nutritionals Executive Team (13)

Name Title Board Seat Contact Info
James Allwein Chief Financial Officer
Scott Kabak Co-Chief Operating Officer and Executive Vice President
Timothy Matthews Vice President, Controller & Chief Accounting Officer
Jill Short Chief Customer Officer
Scott Parker Chief Marketing Officer
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Atkins Nutritionals Board Members (5)

Name Representing Role Since
0000 00000 Atkins Nutritionals Board Member 000 0000
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Atkins Nutritionals Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Atkins Nutritionals Investments & Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000 000000000 07-Nov-2019 000000000000000000 000 Food Products 000000 000000
000000 0000 00000 01-Dec-2016 0000000000 Food Products
Bora Bora Foods 01-May-2009 Buyout/LBO Food Products
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Atkins Nutritionals Subsidiaries (1)

Company Name Industry Location Founded
00000 000000000 Food Products El Segundo, CA 0000
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Atkins Nutritionals Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000000 0000 00000 01-Dec-2016 0000000000 Completed
  • 000000 00000000000
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