Atkins Nutritionals Overview
- Founded
-
1989
- Status
-
Private
- Employees
-
141
- Latest Deal Type
-
Reverse Merger
- Financing Rounds
-
11
- Investments
-
5
Atkins Nutritionals General Information
Description
Simply Good Foods provides nutritional bars (57% of sales), shakes (21%), treats (12%), and other nutritional products under the Atkins (57%), Quest (40%), and Simply Protein (3%) brands. The firm also licenses the Atkins brand to Bellisio Foods, which produces frozen meals. Atkins products are modeled after the philosophy of Dr. Robert Atkins, whose 1972 book, "Dr. Atkins' Diet Revolution," conferred the benefits of a high protein/low carbohydrate diet, and is credited with launching the low-carb diet trend. Quest, acquired in November 2019, also follows the high protein/low carbohydrate philosophy and targets active lifestyle consumers. Ninety-four percent of the firm's sales occur within North America.
Contact Information
Website
www.atkins.com
Formerly Known As
Complementary Formulations
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Other Industries
Beverages
Primary Office
- 1225 17th Street
- Suite 1000
- Denver, CO 80202
- United States
+1 (800) 000-0000
Atkins Nutritionals Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
Atkins Nutritionals Comparisons
Description
Primary
Industry
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Simply Good Foods provides nutritional bars (57% of sales), shakes (21%), treats (12%), and other nutritional products u
Food Products
Denver, CO
141
As of 2017
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Chicago, IL
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As of 0000
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Add Comparison
Atkins Nutritionals Competitors (1)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| 0000000 000000 | Corporate Backed or Acquired | Chicago, IL | 00000 | 000000 - 000 |
Atkins Nutritionals Patents
Atkins Nutritionals Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20060110519-A1 | Low-glycemic alcoholic beverages and methods for making same | Abandoned | 19-Nov-2004 | 00000000 | 00 |
Atkins Nutritionals Executive Team (12)
Atkins Nutritionals Board Members (5)
| Name | Representing | Role | Since |
|---|---|---|---|
| 0000 00000 | Atkins Nutritionals | Board Member | 000 0000 |
Atkins Nutritionals Signals
Growth Rate
0.80%
Weekly
Growth
Growth
Weekly Growth
0.80%, 93rd %
-35.5%.
530%
Size Multiple
219x
Median
Size Multiple
219x, 100th %ile
0.00x
0.95x.
413Kx
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
Atkins Nutritionals Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
Atkins Nutritionals Investments & Acquisitions (5)
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| 00000 0000000 | 07-Nov-2019 | 0000000000 | 000 | Food Products | 000000 00 |
| 000000 000000 | 21-Aug-2019 | 0000000000 | Other Commercial Services | ||
| 000 000000 00 | 11-Apr-2017 | 0000000000 | Other Capital Markets/Institutions | 000000 00 | |
| 000000 0000 0 | 01-Dec-2016 | 0000000000 | Food Products | ||
| Bora Bora Foods | 01-May-2009 | Buyout/LBO | Food Products |
Atkins Nutritionals Subsidiaries (1)
| Company Name | Industry | Location | Founded |
|---|---|---|---|
| 00000 000000000 | Food Products | El Segundo, CA | 0000 |
Atkins Nutritionals Exits (1)
| Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
|---|---|---|---|---|---|
| 000000 0000 00000 | 01-Dec-2016 | 0000000000 | Completed |
|