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Atkins Nutritionals

Atkins Nutritionals

Simply Good Foods provides nutritional bars (57% of sales), shakes (21%), treats (12%), and other nutritional products under the Atkins (57%), Quest (40%), and Simply Protein (3%) brands. The firm also licenses the Atkins brand to Bellisio Foods, which produces frozen meals. Atkins products are modeled after the philosophy of Dr. Robert Atkins, whose 1972 book, "Dr. Atkins' Diet Revolution," conferred the benefits of a high protein/low carbohydrate diet, and is credited with launching the low-carb diet trend. Quest, acquired in November 2019, also follows the high protein/low carbohydrate philosophy and targets active lifestyle consumers. Ninety-four percent of the firm's sales occur within North America.

Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Other Industries
Primary Office
  • 1225 17th Street
  • Suite 1000
  • Denver, CO 80202
  • United States

+1 (800) 000-0000

Atkins Nutritionals Financials Summary

In Thousands,
FY 2017
FY 2016
FY 2012
Revenue 427,858 311,000
EBITDA 74,000 74,000
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Atkins Nutritionals Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
Debt Status

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Atkins Nutritionals Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
0000000 000000 Corporate Backed or Acquired Chicago, IL 00000 000000 - 000
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Atkins Nutritionals Investments & Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000 000000000 07-Nov-2019 000000000000000000 000 Food Products 000000 000000
00000000 00000 (00 01-Dec-2016 0000000000 Food Products
Bora Bora Foods 01-May-2009 Buyout/LBO Food Products
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Atkins Nutritionals Subsidiaries (2)

Company Name Industry Location Founded
Quest Nutrition Food Products El Segundo, CA 2009
00000000 00000 (00 Food Products Toronto, Canada 0000
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Atkins Nutritionals Executive Team (14)

Name Title Board
Joseph Scalzo Chief Executive Officer & Board Member
James Allwein Chief Financial Officer
Todd Cunfer Chief Financial Officer
Scott Kabak Co-Chief Operating Officer and Executive Vice President
Hanno Holm Chief Operating Officer

4 Former Executives

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Atkins Nutritionals Board Members (5)

Name Representing Role Since Contact
00000 000000 Self Board Member 000 0000
00000 0000 Self Board Member & Vice Chairman 000 0000
00000 00000 Self Chairman & Board Member 000 0000
000000 000000 Atkins Nutritionals Chief Executive Officer & Board Member 000 0000
0000 00000 Atkins Nutritionals Board Member 000 0000