First Performance Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 59

Employees

  • Latest Deal Type
  • M&A

First Performance General Information

Description

Developer of a card and customer engagement platform designed to power subscription management and card engagement as a turnkey solution. The company's platform offers financial institutions, processors, retailers, and card networks web-based self-service, card control capabilities, geo-location services, card transaction management as well as loyalty and alert and messaging tools, enabling financial institutions and their cardholders to use, manage, and control their finances digitally and reduce fraud and operational costs.

Contact Information

Website
www.firstperformance.com
Formerly Known As
Lombardia Acquisition Corp
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 730 Peachtree Street North East
  • Suite 850
  • Atlanta, GA 30308
  • United States
Primary Industry
Financial Software
Other Industries
Business/Productivity Software
Media and Information Services (B2B)
Vertical(s)
TMT, FinTech
Corporate Office
  • 730 Peachtree Street North East
  • Suite 850
  • Atlanta, GA 30308
  • United States

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First Performance Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 01-Oct-2022 Completed Generating Revenue
5. Debt - PPP 27-Apr-2020 Completed Generating Revenue
4. Later Stage VC 01-Feb-2018 Completed Generating Revenue
3. Later Stage VC 26-Jan-2017 Completed Generating Revenue
2. Corporate 01-May-2015 Completed Generating Revenue
1. Accelerator/Incubator 06-Feb-2015 Completed Generating Revenue
To view First Performance’s complete valuation and funding history, request access »

First Performance Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a card and customer engagement platform designed to power subscription management and card engagement as a
Financial Software
Atlanta, GA
59 As of 2022

Sunnyvale, CA
 

Chandler, AZ
 
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First Performance Competitors (45)

One of First Performance’s 45 competitors is SutiSoft, a Angel-Backed company based in Sunnyvale, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
SutiSoft Angel-Backed Sunnyvale, CA
Keap Formerly VC-backed Chandler, AZ
Yoyo (Financial Software) Formerly VC-backed London, United Kingdom
ARGO Data Resource Corporation Richardson, TX
ClearSpend Formerly VC-backed Subiaco, Australia
You’re viewing 5 of 45 competitors. Get the full list »

First Performance Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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First Performance Former Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
Advanced Technology Development Center Accelerator/Incubator Minority
Debt Resolve Corporation Majority
FPS Holdings Corporation Minority
Family Physicians Group Corporation Minority
First Data Corporation Minority
You’re viewing 5 of 11 investors. Get the full list »

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First Performance FAQs

  • When was First Performance founded?

    First Performance was founded in 2015.

  • Where is First Performance headquartered?

    First Performance is headquartered in Atlanta, GA.

  • What is the size of First Performance?

    First Performance has 59 total employees.

  • What industry is First Performance in?

    First Performance’s primary industry is Financial Software.

  • Is First Performance a private or public company?

    First Performance is a Private company.

  • What is First Performance’s current revenue?

    The current revenue for First Performance is .

  • How much funding has First Performance raised over time?

    First Performance has raised $27.5M.

  • Who are First Performance’s investors?

    Advanced Technology Development Center, Debt Resolve, FPS Holdings, Family Physicians Group, and First Data are 5 of 11 investors who have invested in First Performance.

  • Who are First Performance’s competitors?

    SutiSoft, Keap, Yoyo (Financial Software), ARGO Data Resource, and ClearSpend are some of the 45 competitors of First Performance.

  • When was First Performance acquired?

    First Performance was acquired on 01-Oct-2022.

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