Pure Fishing Overview

  • Year Founded
  • 1897

Year Founded

  • Status
  • Private

  • Employees
  • 1,419

Employees

  • Latest Deal Type
  • Debt Refin.

  • Financing Rounds
  • 12

  • Investments
  • 4

Pure Fishing General Information

Description

MAnufacturer of fishing tackles and accessories intended to serve the fishing industry. The company focuses on sport fishing and offers reels, lightweight graphite rods, soft baits, saltwater squids, flicker shads and inshore rods, enabling anglers everywhere to have more fun catching more fish.

Contact Information

Formerly Known As
Berkley Fly, Outdoor Technologies Group, Berkley
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 7 Science Court
  • Columbia, SC 29203
  • United States
+1 (800)
Primary Industry
Recreational Goods
Other Industries
Other Commercial Products
Corporate Office
  • 7 Science Court
  • Columbia, SC 29203
  • United States
+1 (800)

Pure Fishing Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Pure Fishing Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Pure Fishing Patents

Pure Fishing Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20250031681-A1 Spincast front cover attachment Pending 28-Jul-2023
US-20240389504-A1 Detachably fastenable trimmer head Pending 22-May-2023
US-20240306620-A1 Lure Pending 15-Mar-2023
EP-4430945-A1 Lure Pending 15-Mar-2023
JP-2024125212-A Triple lever drag system Pending 03-Mar-2023 A01K89/057
To view Pure Fishing’s complete patent history, request access »

Pure Fishing Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pure Fishing Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pure Fishing Investments & Acquisitions (4)

Pure Fishing’s most recent deal was a Buyout/LBO with Svendsen Sport for . The deal was made on 01-Feb-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Svendsen Sport 01-Feb-2022 Buyout/LBO Recreational Goods
Plano Synergy 16-Apr-2021 Buyout/LBO Recreational Goods
Hardy & Greys 02-Jul-2013 Merger/Acquisition Recreational Goods
Remington Arms (Stren Fishing Business) 09-Feb-2004 Buyout/LBO Recreational Goods
To view Pure Fishing’s complete investments and acquisitions history, request access »

Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Plano Synergy Grand Prairie, TX 1932

Pure Fishing FAQs

  • When was Pure Fishing founded?

    Pure Fishing was founded in 1897.

  • Where is Pure Fishing headquartered?

    Pure Fishing is headquartered in Columbia, SC.

  • What is the size of Pure Fishing?

    Pure Fishing has 1,419 total employees.

  • What industry is Pure Fishing in?

    Pure Fishing’s primary industry is Recreational Goods.

  • Is Pure Fishing a private or public company?

    Pure Fishing is a Private company.

  • What is Pure Fishing’s current revenue?

    The current revenue for Pure Fishing is .

  • How much funding has Pure Fishing raised over time?

    Pure Fishing has raised $761M.

  • Who are Pure Fishing’s investors?

    Sycamore Partners Management has invested in Pure Fishing.

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