Pure Fishing Overview

  • Year Founded
  • 1897

Year Founded

  • Status
  • Private

  • Employees
  • 1,577

Employees

  • Latest Deal Type
  • Debt Refin.

  • Financing Rounds
  • 12

  • Investments
  • 4

Pure Fishing General Information

Description

Manufacturer of fishing tackle and accessories intended to focus on meeting the needs of modern anglers. The company offers recreational fishing products under a portfolio of brands, such as reels, lightweight graphite rods, soft baits, saltwater squids, flicker shads, and other related products, enabling its customers to get sustainable products to preserve waters while having fun.

Contact Information

Formerly Known As
Berkley Fly, Outdoor Technologies Group
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 7 Science Court
  • Columbia, SC 29203
  • United States
Primary Industry
Recreational Goods
Other Industries
Other Commercial Products
Vertical(s)
Corporate Office
  • 7 Science Court
  • Columbia, SC 29203
  • United States

Pure Fishing Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Pure Fishing Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Pure Fishing Patents

Pure Fishing Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2026202290-A1 Anti-reverse bearing for fishing reel Pending 28-Mar-2025
EP-4821353-A1 Anti-reverse bearing for fishing reel Pending 28-Mar-2025
US-20260293869-A1 Anti-reverse bearing for fishing reel Pending 28-Mar-2025
JP-2026165133-A Anti-reverse bearing for fishing reels Pending 28-Mar-2025
US-20260231918-A1 Jig head with swivel Pending 10-Feb-2025 A01K85/1833
To view Pure Fishing’s complete patent history, request access »

Pure Fishing Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pure Fishing Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pure Fishing Investments & Acquisitions (4)

Pure Fishing’s most recent deal was a Buyout/LBO with Svendsen Sport for . The deal was made on 01-Feb-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Svendsen Sport 01-Feb-2022 Buyout/LBO Recreational Goods
Plano Synergy 16-Apr-2021 Buyout/LBO Recreational Goods
Hardy & Greys 02-Jul-2013 Merger/Acquisition Recreational Goods
Remington Arms (Stren Fishing Business) 09-Feb-2004 Buyout/LBO Recreational Goods
To view Pure Fishing’s complete investments and acquisitions history, request access »

Pure Fishing Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Plano Synergy Grand Prairie, TX 1932

Pure Fishing FAQs

  • When was Pure Fishing founded?

    Pure Fishing was founded in 1897.

  • Where is Pure Fishing headquartered?

    Pure Fishing is headquartered in Columbia, SC.

  • What is the size of Pure Fishing?

    Pure Fishing has 1,577 total employees.

  • What industry is Pure Fishing in?

    Pure Fishing’s primary industry is Recreational Goods.

  • Is Pure Fishing a private or public company?

    Pure Fishing is a Private company.

  • What is Pure Fishing’s current revenue?

    The current revenue for Pure Fishing is .

  • How much funding has Pure Fishing raised over time?

    Pure Fishing has raised $1.29B.

  • Who are Pure Fishing’s investors?

    Sycamore Partners has invested in Pure Fishing.

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