Upright Overview

  • Founded
  • 2014

  • Status
  • Acquired/​Merged

  • Employees
  • 53

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $33.6M

Upright General Information


Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices attach to the upper back with a reusable hypoallergenic adhesive and provide real-time feedback whenever the wearer slouches or is in a wrong posture, enabling people to improve their body alignment and develop core strength.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Therapeutic Devices
Other Industries
Other Healthcare Technology Systems
Parent Company
Primary Office
  • Shoken 23
  • Tel Aviv 6653208
  • Israel

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Upright Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 12-Oct-2021 $33.6M 000.00 000.00 Completed Generating Revenue
7. Later Stage VC 01-Aug-2020 000 000.00 Completed Generating Revenue
6. Later Stage VC (Series B1) 11-Apr-2019 000 000.00 0000 Completed Generating Revenue
5. Product Crowdfunding 11-May-2017 00.000 00.000 Completed Startup
4. Early Stage VC 01-Feb-2017 000 00.000 Completed Startup
3. Product Crowdfunding 01-Jan-2015 00000 00.000 Completed Startup
2. Seed Round 02-Jun-2014 $2M $2.45M 00.000 Completed Startup
1. Angel (individual) $450K $450K Completed Startup
To view Upright’s complete valuation and funding history, request access »

Upright Comparisons

HQ Location
Total Raised
Post Valuation
Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices
Therapeutic Devices
Tel Aviv, Israel
53 As of 2021
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0000000000 000000000
Santa Monica, CA


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0000000000 000000000
Issy-les-Moulineaux, France
000 As of 0000
00000000000 000.00
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Upright Competitors (4)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Melon (Therapeutic Devices) Formerly VC-backed Santa Monica, CA 000000&0
00000000 Venture Capital-Backed Issy-les-Moulineaux, France 000 000.00 00000000000 000.00
000000000 Venture Capital-Backed Toronto, Canada 00 000.00 00000000000 000.00
0000 0000 Formerly VC-backed Sheridan, WY 00 000.00 000000&0 000.00
To view Upright’s complete competitors history, request access »

Upright Patents

Upright Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D958784-S1 Wearable posture detection device Active 05-Jun-2019
US-D852656-S1 Wearable device Active 28-Mar-2018 0
US-20190183388-A1 Body monitoring and training device Inactive 18-Aug-2016 0000000000
US-20210106279-A1 Body movement feedback system and method Pending 06-Aug-2015 000000000
US-20180220966-A1 Body movement feedback system and method Inactive 06-Aug-2015 A61B5/103
To view Upright’s complete patent history, request access »

Upright Executive Team (3)

Name Title Board Seat Contact Info
Ori Fruhauf Co-Founder & Chief Commercial Officer
Oded Cohen Co-Founder & Chief Executive Officer
You’re viewing 2 of 3 executive team members. Get the full list »

Upright Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Upright Former Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Gal Ventures Venture Capital Minority 000 0000 000000 0
Vertex Ventures Israel Venture Capital Minority 000 0000 000000 0
Zen Investments Asset Manager Minority 000 0000 000000 0
To view Upright’s complete investors history, request access »