Upright Overview
- Founded
-
2014

- Status
-
Acquired/Merged
- Employees
-
53

- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$33.6M
Upright General Information
Description
Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices attach to the upper back with a reusable hypoallergenic adhesive and provide real-time feedback whenever the wearer slouches or is in a wrong posture, enabling people to improve their body alignment and develop core strength.
Contact Information
Website
www.uprightpose.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Therapeutic Devices
Other Industries
Other Healthcare Technology Systems
Parent Company
Primary Office
- Shoken 23
- Tel Aviv 6653208
- Israel
Upright Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
8. Merger/Acquisition | 12-Oct-2021 | $33.6M | 000.00 | 000.00 | Completed | Generating Revenue |
7. Later Stage VC | 01-Aug-2020 | 000 | 000.00 | Completed | Generating Revenue | |
6. Later Stage VC (Series B1) | 11-Apr-2019 | 000 | 000.00 | 0000 | Completed | Generating Revenue |
5. Product Crowdfunding | 11-May-2017 | 00.000 | 00.000 | Completed | Startup | |
4. Early Stage VC | 01-Feb-2017 | 000 | 00.000 | Completed | Startup | |
3. Product Crowdfunding | 01-Jan-2015 | 00000 | 00.000 | Completed | Startup | |
2. Seed Round | 02-Jun-2014 | $2M | $2.45M | 00.000 | Completed | Startup |
1. Angel (individual) | $450K | $450K | Completed | Startup |
Upright Comparisons
Description
Primary
Industry
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Financing
Details
Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices
Therapeutic Devices
Tel Aviv, Israel
53
As of 2021
000.00
00.00
0000-00-00
000000&0
000.00
Upright Competitors (4)
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Melon (Therapeutic Devices) | Formerly VC-backed | Santa Monica, CA | 000000&0 | |||
00000000 | Venture Capital-Backed | Issy-les-Moulineaux, France | 000 | 000.00 | 00000000000 | 000.00 |
000000000 | Venture Capital-Backed | Toronto, Canada | 00 | 000.00 | 00000000000 | 000.00 |
0000 0000 | Formerly VC-backed | Sheridan, WY | 00 | 000.00 | 000000&0 | 000.00 |
Upright Patents
Upright Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-D958784-S1 | Wearable posture detection device | Active | 05-Jun-2019 | ||
US-D852656-S1 | Wearable device | Active | 28-Mar-2018 | 0 | |
US-20190183388-A1 | Body monitoring and training device | Inactive | 18-Aug-2016 | 0000000000 | |
US-20210106279-A1 | Body movement feedback system and method | Pending | 06-Aug-2015 | 000000000 | |
US-20180220966-A1 | Body movement feedback system and method | Inactive | 06-Aug-2015 | A61B5/103 |
Upright Executive Team (3)
Name | Title | Board Seat | Contact Info |
---|---|---|---|
Ori Fruhauf | Co-Founder & Chief Commercial Officer | ||
Oded Cohen | Co-Founder & Chief Executive Officer |
Upright Signals
Upright Former Investors (3)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
---|---|---|---|---|---|
Gal Ventures | Venture Capital | Minority | 000 0000 | 000000 0 | |
Vertex Ventures Israel | Venture Capital | Minority | 000 0000 | 000000 0 | |
Zen Investments | Asset Manager | Minority | 000 0000 | 000000 0 |