Upright Overview
Founded
2012
Status
Private
Latest Deal Type
Series B
Latest Deal Amount
$4M
Investors
2
Upright General Information
Description
Developer of attachable devices designed to develop better posture and strengthen core muscles. The company's application-connected devices attach to the upper back with a reusable hypoallergenic adhesive and provide real-time feedback whenever the wearer slouches or is in a wrong posture, enabling people to improve their body alignment and develop core strength.
Contact Information
Website
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Electronics (B2C)
Other Industries
Application Software
Primary Office
- Ariel Sharon Street
- 83rd Floor
- Or Yehuda 6025000
- Israel
Upright Timeline
Upright Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 5. Later Stage VC (Series B) | 11-Apr-2019 | $4M | 00.000 | Completed | Generating Revenue | |
| 4. Product Crowdfunding | 11-May-2017 | 00.000 | 00.000 | Completed | Generating Revenue | |
| 3. Product Crowdfunding | 01-Jan-2015 | 00000 | 00.000 | Completed | Generating Revenue | |
| 2. Seed Round | $2M | $2.45M | Completed | Generating Revenue | ||
| 1. Angel (individual) | $450K | $450K | Completed | Generating Revenue |
Upright Competitors (9)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Atlas Wearables | Venture Capital-Backed | Austin, TX | 0 | 00.000 | 000000000000 | 00.000 |
| 0000 (00000000000) | Venture Capital-Backed | Toronto, Canada | 00 | 000.00 | 000000000000 | 000.00 |
| 0000000 (000) | Formerly VC-backed | San Francisco, CA | 00 | 0000 | 000000&0 | 0000 |
| 0000 00000000 | Formerly VC-backed | Mountain View, CA | 00 | 000.00 | 000000&0 | 000.00 |
| 000000000 | Venture Capital-Backed | Fort Collins, CO | 00 | 00.00 | 0000000000 0 | 00.00 |
Upright Executive Team (2)
| Name | Title | Board Seat | Contact Info |
|---|---|---|---|
| Oded Cohen | Co-Founder & Chief Executive Officer | ||
| Ori Fruhauf | Co-Founder & Business Manager |
Upright Board Members (1)
| Name | Representing | Role | Since |
|---|---|---|---|
| Aviad Ariel | Vertex Ventures Israel | Board Member | 000 0000 |
Upright Investors (2)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|---|---|---|---|---|
| Vertex Ventures Israel | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Zen Investments | Asset Manager | Minority | 000 0000 | 000000 0 |
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