Upright Overview

  • Founded
  • 2014
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 65
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $31M
Latest Deal Amount

Upright General Information

Description

Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices attach to the upper back with a reusable hypoallergenic adhesive and provide real-time feedback whenever the wearer slouches or is in a wrong posture, enabling people to improve their body alignment and develop core strength.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Therapeutic Devices
Other Industries
Application Software
Specialty Retail
Electronics (B2C)
Parent Company
Primary Office
  • Shoken 23
  • Tel Aviv 6653208
  • Israel
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Upright Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 01-Feb-2021 $31M 00.000 0000 Completed Generating Revenue
5. Later Stage VC (Series B) 11-Apr-2019 000 00.000 0000 Completed Generating Revenue
4. Seed Round 05-Jul-2017 000 00.000 00.000 Completed Startup
3. Product Crowdfunding 11-May-2017 00.000 00000 Completed Startup
2. Product Crowdfunding 01-Jan-2015 $155K $450K Completed Startup
1. Angel (individual) $450K $450K Completed Startup
To view Upright’s complete valuation and funding history, request access »

Upright Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of attachable devices designed to assist in better posture and strengthen core muscles. The company's devices
Therapeutic Devices
Tel Aviv, Israel
65 As of 2021
00.000
000 0000-00-00
000000&0 00.000

0000 (00

magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
00000000000 (000)
Toronto, Canada
00 As of 0000
000.00
00000000000 000.00

0000 000

magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex
0000000000 000000000
Mountain View, CA
00 As of 0000
000.00
000000&0 000.00
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Upright Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Muse (Electronics) Venture Capital-Backed Toronto, Canada 00 000.00 00000000000 000.00
0000 00000000 Formerly VC-backed Mountain View, CA 00 000.00 000000&0 000.00
000000 Venture Capital-Backed Redwood City, CA 00 000.00 0000000000 0 000.00
0000 Venture Capital-Backed San Mateo, CA 00 000.00 000000000 - 000.00
00000 (00000000000 Formerly VC-backed Austin, TX 0 00.000 000000&0 00.000
You’re viewing 5 of 8 competitors. Get the full list »

Upright Executive Team (3)

Name Title Board Seat Contact Info
Oded Cohen Co-Founder and Chief Education Officer
Ori Fruhauf Co-Founder & Chief Commercial Officer
You’re viewing 2 of 3 executive team members. Get the full list »

Upright Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Upright Former Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Vertex Ventures Israel Venture Capital Minority 000 0000 000000 0
Zen Investments Asset Manager Minority 000 0000 000000 0
To view Upright’s complete investors history, request access »