Wetzel's Pretzels Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 237

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 4

Wetzel's Pretzels General Information

Description

Operator of a quick-service franchise restaurant. The company specializes in hand-rolled and freshly baked pretzels, hot dogs, cheese dips and ice-cold drinks, thereby delivering customers with exposure to the snack category and minimal seasonality.

Contact Information

Website
www.wetzels.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Food Products
Other Industries
Restaurants and Bars
Parent Company
Corporate Office
  • 35 Hugus Alley
  • Suite 300
  • Pasadena, CA 91103
  • United States
+1 (888) 000-0000

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Wetzel's Pretzels Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Wetzel's Pretzels Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a quick-service franchise restaurant. The company specializes in hand-rolled and freshly baked pretzels, hot
Food Products
Pasadena, CA
237 As of 2020
00000 0000-00-00
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00000000000 000 0000
Atlanta, GA
0000 As of 0000
00000
000000000 00000

000000

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00000000000 000 0000
Dallas, TX
0000 As of 0000
00.000
0000 0000-00-00
000000&0
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Wetzel's Pretzels Competitors (15)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Auntie Anne's Private Equity-Backed Atlanta, GA 0000 00000 000000000 00000
Corner Bakery Cafe Formerly PE-Backed Dallas, TX 0000 00.000 000000&0
Bäckerhaus Veit Private Equity-Backed Mississauga, Canada 00 000000000000
Hearthside Food Solutions Private Equity-Backed Downers Grove, IL 0000 00.000 000000000 00.000
Utz Brands Formerly PE-Backed Hanover, PA 0000 00.000 0000 00000. 00.000
You’re viewing 5 of 15 competitors. Get the full list »

Wetzel's Pretzels Executive Team (11)

Name Title Board Seat Contact Info
Vincent Montanelli Chief Operating Officer
Jon Fischer Chief Development Officer
Kim Freer Chief Marketing Officer
John Woolard Executive Officer
You’re viewing 4 of 11 executive team members. Get the full list »

Wetzel's Pretzels Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Wetzel's Pretzels Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Wetzel's Pretzels FAQs

  • When was Wetzel's Pretzels founded?

    Wetzel's Pretzels was founded in 1994.

  • Who is the founder of Wetzel's Pretzels?

    Rick Wetzel and William Phelps are the founders of Wetzel's Pretzels.

  • Where is Wetzel's Pretzels headquartered?

    Wetzel's Pretzels is headquartered in Pasadena, CA.

  • What is the size of Wetzel's Pretzels?

    Wetzel's Pretzels has 237 total employees.

  • What industry is Wetzel's Pretzels in?

    Wetzel's Pretzels’s primary industry is Food Products.

  • Is Wetzel's Pretzels a private or public company?

    Wetzel's Pretzels is a Private company.

  • What is the current valuation of Wetzel's Pretzels?

    The current valuation of Wetzel's Pretzels is 00000.

  • What is Wetzel's Pretzels’s current revenue?

    The current revenue for Wetzel's Pretzels is 000000.

  • Who are Wetzel's Pretzels’s investors?

    CenterOak Partners, Golub Capital BDC, and Levine Leichtman Capital Partners have invested in Wetzel's Pretzels.

  • Who are Wetzel's Pretzels’s competitors?

    Auntie Anne's, Corner Bakery Cafe, Bäckerhaus Veit, Hearthside Food Solutions, and Utz Brands are some of the 15 competitors of Wetzel's Pretzels.

  • When was Wetzel's Pretzels acquired?

    Wetzel's Pretzels was acquired on 08-Dec-2022.

  • Who acquired Wetzel's Pretzels?

    Wetzel's Pretzels was acquired by MTY Food Group.

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