Wetzel's Pretzels Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 237

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 4

Wetzel's Pretzels General Information

Description

Operator of a quick-service franchise restaurant. The company specializes in hand-rolled and freshly baked pretzels, hot dogs, cheese dips and ice-cold drinks, thereby delivering customers with exposure to the snack category and minimal seasonality.

Contact Information

Website
www.wetzels.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 35 Hugus Alley
  • Suite 300
  • Pasadena, CA 91103
  • United States
+1 (888)
Primary Industry
Food Products
Other Industries
Restaurants and Bars
Parent Company
Corporate Office
  • 35 Hugus Alley
  • Suite 300
  • Pasadena, CA 91103
  • United States
+1 (888)

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Wetzel's Pretzels Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Wetzel's Pretzels‘s full profile, request access.

Request a free trial

Wetzel's Pretzels Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a quick-service franchise restaurant. The company specializes in hand-rolled and freshly baked pretzels, hot
Food Products
Pasadena, CA
237 As of 2020

Atlanta, GA
 

Dallas, TX
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Wetzel's Pretzels Competitors (15)

One of Wetzel's Pretzels’s 15 competitors is Auntie Anne's, a Private Equity-Backed company based in Atlanta, GA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Auntie Anne's Private Equity-Backed Atlanta, GA
Corner Bakery Cafe Formerly PE-Backed Dallas, TX
Hot Dog on a Stick Formerly PE-Backed Atlanta, GA
Bäckerhaus Veit Private Equity-Backed Mississauga, Canada
Herr Foods Corporation Nottingham, PA
You’re viewing 5 of 15 competitors. Get the full list »

Wetzel's Pretzels Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Wetzel's Pretzels Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

This information is available in the PitchBook Platform. To explore Wetzel's Pretzels‘s full profile, request access.

Request a free trial

Wetzel's Pretzels FAQs

  • When was Wetzel's Pretzels founded?

    Wetzel's Pretzels was founded in 1994.

  • Where is Wetzel's Pretzels headquartered?

    Wetzel's Pretzels is headquartered in Pasadena, CA.

  • What is the size of Wetzel's Pretzels?

    Wetzel's Pretzels has 237 total employees.

  • What industry is Wetzel's Pretzels in?

    Wetzel's Pretzels’s primary industry is Food Products.

  • Is Wetzel's Pretzels a private or public company?

    Wetzel's Pretzels is a Private company.

  • What is the current valuation of Wetzel's Pretzels?

    The current valuation of Wetzel's Pretzels is .

  • What is Wetzel's Pretzels’s current revenue?

    The current revenue for Wetzel's Pretzels is .

  • Who are Wetzel's Pretzels’s investors?

    CenterOak Partners and Levine Leichtman Capital Partners have invested in Wetzel's Pretzels.

  • Who are Wetzel's Pretzels’s competitors?

    Auntie Anne's, Corner Bakery Cafe, Hot Dog on a Stick, Bäckerhaus Veit, and Herr Foods are some of the 15 competitors of Wetzel's Pretzels.

  • When was Wetzel's Pretzels acquired?

    Wetzel's Pretzels was acquired on 08-Dec-2022.

  • Who acquired Wetzel's Pretzels?

    Wetzel's Pretzels was acquired by MTY Food Group.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »