Primo Tours Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Private

  • Employees
  • 104

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

  • Investments
  • 4

Primo Tours General Information

Description

Provider of travel organizing services intended for arranging charters. The company offers several forms of travel, including charter travel, cancellation travel, unique service, tourism, package travel, summer travel, and winter travel, thereby helping clients with a cost-effective travel budget.

Contact Information

Website
www.primotours.dk
Formerly Known As
African Spirit A/S, Asien-Eksperten A/S, BeachTours.dk A/S, USA Tours A/S, Australia Tours A/S, African Travel A/S, Beach Tours A/S, Verdn A/S, Easy Tours A/S
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • Rindumgaards Allé 3, Rindum
  • 6950 Ringkøbing
  • Denmark
+45 88
Primary Industry
Other Restaurants, Hotels and Leisure
Other Industries
Other Services (B2C Non-Financial)
Corporate Office
  • Rindumgaards Allé 3, Rindum
  • 6950 Ringkøbing
  • Denmark
+45 88

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Primo Tours Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Primo Tours Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Primo Tours Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Primo Tours Investments & Acquisitions (4)

Primo Tours’s most recent deal was a Buyout/LBO with Travel Sense. The deal was made on 25-Aug-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Travel Sense 25-Aug-2026 Buyout/LBO Other Restaurants, Hotels and Leisure
Bravo Tours 11-Aug-2023 Buyout/LBO Other Restaurants, Hotels and Leisure
Skinetworks 03-Dec-2020 Merger/Acquisition Leisure Facilities
Århus Charter 18-Sep-2014 Merger/Acquisition Other Restaurants, Hotels and Leisure
To view Primo Tours’s complete investments and acquisitions history, request access »

Primo Tours Affiliates

Subsidiaries (5)

Name Industry Location Year Founded
Suncharter Aabyhoej, Denmark 2016
Aac Fly Aabyhoej, Denmark 2014
Travel Sense Kastrup, Denmark 2002
Bravo Tours Herning, Denmark 1998
Århus Charter Aarhus, Denmark 1988

Primo Tours FAQs

  • When was Primo Tours founded?

    Primo Tours was founded in 2009.

  • Where is Primo Tours headquartered?

    Primo Tours is headquartered in Ringkøbing, Denmark.

  • What is the size of Primo Tours?

    Primo Tours has 104 total employees.

  • What industry is Primo Tours in?

    Primo Tours’s primary industry is Other Restaurants, Hotels and Leisure.

  • Is Primo Tours a private or public company?

    Primo Tours is a Private company.

  • What is Primo Tours’s current revenue?

    The current revenue for Primo Tours is .

  • Who are Primo Tours’s investors?

    Brygge Partners has invested in Primo Tours.

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