Phoenix Brands Overview

  • Founded
  • 2004

  • Status
  • Out of Business

  • Employees
  • 30

  • Latest Deal Type
  • Liquidation

  • Financing Rounds
  • 7

  • Investments
  • 2

Phoenix Brands General Information


Provider of household cleaning and fabric care products. The company offers laundry treatments, dyeing powders and liquids, color brighteners, dish and laundry detergent, fabric softeners, whitewash, whiteners and brighteners, and color chart, as well as color, rust, and stain removers, online tie-dyeing and craft products instructions to professional designers, clothing designers and manufacturers, manufacturers of plastic and nylon components, basket makers and craft producers, building service providers, and re-packagers.

Contact Information

Ownership Status
Out of Business
Financing Status
Formerly PE-Backed
Primary Industry
Household Products
Other Industries
Other Consumer Non-Durables
Primary Office
  • One Landmark Square
  • Suite 1810
  • Stamford, CT 06901
  • United States

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Phoenix Brands Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Phoenix Brands Executive Team (5)

Name Title Board Seat Contact Info
William Littlefield Chief Executive Officer & President
Aronovitz Alan Chief Financial Officer, Chief Operating Officer & Executive Vice President
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Phoenix Brands Board Members (1)

Name Representing Role Since
000000 0000000 Self Board Officer 000 0000
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Phoenix Brands Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Phoenix Brands Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 00000 12-Jul-2005 0000000000 00000 Household Products 0000 0000
Rit Dye 01-Jan-2003 Merger/Acquisition Buildings and Property
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Phoenix Brands Subsidiaries (1)

Company Name Industry Location Founded
000 000 Buildings and Property Stamford, CT 0000
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Phoenix Brands Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 000000000 12-Jul-2005 0000000000 00000 Completed
  • 2 buyers
To view Phoenix Brands’s complete exits history, request access »