Ulta Beauty is the largest specialized beauty retailer in the United States with more than 1,200 stores. The firm offers makeup (about 50% of sales), fragrances, skincare and haircare products, and bath and body products. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.