PC Jeweller Ltd manufactures gold jewelry, diamond-studded jewelry, and silver items. The company manufactures its items in India and generates most of its revenue from its dozens of retail showrooms across India and its online store. Gold jewelry accounts for approximately 80% of PC Jeweller's total revenue and is the only type of jewelry that the company exports. Roughly 30% of the company's revenue comes from export sales. PC Jeweller owns the PCJ, Flexia and Azva jewelry brands and its items' price points target consumers that span from the lower middle class to the ultra rich.