NordicFeel Overview

  • Year Founded
  • 1998

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 54


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 2

  • Investments
  • 2

NordicFeel General Information


Operator of e-commerce web stores specializing in retail beauty care products. The company offers perfumes, skincare, haircare, makeup, and related accessories products from both renowned and classic brands, thereby providing clients with a broad range of choices.

Contact Information

Formerly Known As
Nordic E-Commerce Group
Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Specialty Retail
Other Industries
Personal Products
Parent Company
Corporate Office
  • Karlavägen 104
  • 115 26 Stockholm
  • Sweden

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NordicFeel Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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NordicFeel Executive Team (6)

Name Title Board Seat Contact Info
Marcus Thomasson Co-Founder
You’re viewing 1 of 6 executive team members. Get the full list »

NordicFeel Board Members (3)

Name Representing Role Since
000000000 0000000 Eleven (Stockholm) Chairman 000 0000
You’re viewing 1 of 3 board members. Get the full list »

NordicFeel Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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NordicFeel Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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NordicFeel Investments (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Beauty Planet 10-Feb-2015 0000000000 Specialty Retail 000000 0ö 05-Feb-2015 Buyout/LBO Distributors/Wholesale
To view NordicFeel’s complete investments history, request access »

NordicFeel Subsidiaries (1)

Company Name Industry Location Founded Distributors/Wholesale Uppsala, Sweden 0000
To view NordicFeel’s complete subsidiaries history, request access »

NordicFeel FAQs

  • When was NordicFeel founded?

    NordicFeel was founded in 1998.

  • Who is the founder of NordicFeel?

    Marcus Thomasson is the founder of NordicFeel.

  • Where is NordicFeel headquartered?

    NordicFeel is headquartered in Stockholm, Sweden.

  • What is the size of NordicFeel?

    NordicFeel has 54 total employees.

  • What industry is NordicFeel in?

    NordicFeel’s primary industry is Specialty Retail.

  • Is NordicFeel a private or public company?

    NordicFeel is a Private company.

  • What is NordicFeel’s current revenue?

    The current revenue for NordicFeel is 000000.

  • Who are NordicFeel’s investors?

    MVI Equity has invested in NordicFeel.

  • When was NordicFeel acquired?

    NordicFeel was acquired on 19-Jun-2018.

  • Who acquired NordicFeel?

    NordicFeel was acquired by Eleven (Stockholm).

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