NordicFeel Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 67

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 3

  • Investments
  • 2

NordicFeel General Information

Description

Operator of e-commerce web stores based in Stockholm, Sweden. The company offers perfumes, skincare, haircare, makeup, and related accessories products from both renowned and classic brands, thereby providing clients with a broad range of choices.

Contact Information

Website
www.nordicfeel.com
Formerly Known As
Nordic E-Commerce Group
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • Norrlandsgatan 18
  • 111 43 Stockholm
  • Sweden
Primary Industry
Specialty Retail
Other Industries
Personal Products
Parent Company
Eleven (Stockholm)
Vertical(s)
E-Commerce
Corporate Office
  • Norrlandsgatan 18
  • 111 43 Stockholm
  • Sweden

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NordicFeel Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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NordicFeel Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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NordicFeel Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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NordicFeel Investments (2)

NordicFeel’s most recent deal was a Buyout/LBO with Beauty Planet. The deal was made on 10-Feb-2015.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Beauty Planet 10-Feb-2015 Buyout/LBO Specialty Retail
Patroner.se 05-Feb-2015 Buyout/LBO Specialty Retail
To view NordicFeel’s complete investments history, request access »

NordicFeel Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Patroner.se Uppsala, Sweden 1996

NordicFeel FAQs

  • When was NordicFeel founded?

    NordicFeel was founded in 2006.

  • Where is NordicFeel headquartered?

    NordicFeel is headquartered in Stockholm, Sweden.

  • What is the size of NordicFeel?

    NordicFeel has 67 total employees.

  • What industry is NordicFeel in?

    NordicFeel’s primary industry is Specialty Retail.

  • Is NordicFeel a private or public company?

    NordicFeel is a Private company.

  • What is NordicFeel’s current revenue?

    The current revenue for NordicFeel is .

  • Who are NordicFeel’s investors?

    MVI Equity has invested in NordicFeel.

  • When was NordicFeel acquired?

    NordicFeel was acquired on 31-Mar-2026.

  • Who acquired NordicFeel?

    NordicFeel was acquired by Eleven (Stockholm).

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