Primary Intelligence Overview

  • Year Founded
  • 2000

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 66

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 5

Primary Intelligence General Information

Description

Developer of an automated win-loss analysis platform intended to offer competitive analysis and market intelligence information. The company collects, analyzes, and compiles first-hand buyer feedback from all the deals into digestible dashboards and reports, enabling clients to discover insights around sales experience, product, market positioning and competitors overall and by segment.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Corporate Office
  • 12481 South Fort Street
  • Suite 240
  • Draper, UT 84020
  • United States
+1 (801) 000-0000

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Primary Intelligence Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Primary Intelligence Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an automated win-loss analysis platform intended to offer competitive analysis and market intelligence info
Business/Productivity Software
Draper, UT
66 As of 2023
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000000000000 00000

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00000 000 0000000000
New York, NY
000 As of 0000
0000
000000&0

000000

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00000000000000000000
Boston, MA
00 As of 0000
000.00
0000 0000-00-00
000000&0 000.00
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Primary Intelligence Competitors (10)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
1010data Formerly VC-backed New York, NY 000 0000 000000&0
RapidMiner Corporate Backed or Acquired Boston, MA 00 000.00 000000&0 000.00
Cipher (Media and Information Services) Venture Capital-Backed Franklin, TN 00 00.000 000000000 - 00.000
Predata Formerly VC-backed New York, NY 00 000.00 000000&0 000.00
Guavus Formerly VC-backed San Jose, CA 000 00000 000000&0 00000
You’re viewing 5 of 10 competitors. Get the full list »

Primary Intelligence Executive Team (4)

Name Title Board Seat Contact Info
Ken Allred Founder & Chief Executive Officer
Nick Siddoway Chief Revenue Officer
Ryan Cuellar Chief Delivery Officer
Nancy Pfeuffer Vice President of Finance
To view Primary Intelligence’s complete executive team members history, request access »

Primary Intelligence Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Primary Intelligence Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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