Primary Intelligence Overview

  • Year Founded
  • 2000

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 66

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 5

Primary Intelligence General Information

Description

Developer of an automated win-loss analysis platform intended to offer competitive analysis and market intelligence information. The company collects, analyzes, and compiles first-hand buyer feedback from all the deals into digestible dashboards and reports, enabling clients to discover insights around sales experience, product, market positioning and competitors overall and by segment.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Corporate Office
  • 12481 South Fort Street
  • Suite 240
  • Draper, UT 84020
  • United States
+1 (801)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Vertical(s)
Corporate Office
  • 12481 South Fort Street
  • Suite 240
  • Draper, UT 84020
  • United States
+1 (801)

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Primary Intelligence Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore Primary Intelligence‘s full profile, request access.

Request a free trial

Primary Intelligence Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an automated win-loss analysis platform intended to offer competitive analysis and market intelligence info
Business/Productivity Software
Draper, UT
66 As of 2023

New York, NY
 

Washington, DC
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Primary Intelligence Competitors (9)

One of Primary Intelligence’s 9 competitors is 1010data, a Formerly VC-backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
1010data Formerly VC-backed New York, NY
Predata Formerly VC-backed Washington, DC
Cipher (Media and Information Services) Venture Capital-Backed Franklin, TN
Guavus Formerly VC-backed San Jose, CA
DoubleCheck Research Corporate Backed or Acquired Boston, MA
You’re viewing 5 of 9 competitors. Get the full list »

Primary Intelligence Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Primary Intelligence Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

This information is available in the PitchBook Platform. To explore Primary Intelligence‘s full profile, request access.

Request a free trial

Primary Intelligence FAQs

  • When was Primary Intelligence founded?

    Primary Intelligence was founded in 2000.

  • Where is Primary Intelligence headquartered?

    Primary Intelligence is headquartered in Draper, UT.

  • What is the size of Primary Intelligence?

    Primary Intelligence has 66 total employees.

  • What industry is Primary Intelligence in?

    Primary Intelligence’s primary industry is Business/Productivity Software.

  • Is Primary Intelligence a private or public company?

    Primary Intelligence is a Private company.

  • What is Primary Intelligence’s current revenue?

    The current revenue for Primary Intelligence is .

  • How much funding has Primary Intelligence raised over time?

    Primary Intelligence has raised $580K.

  • Who are Primary Intelligence’s investors?

    Auxano Funding, GU Ventures 1, and SLC Angels have invested in Primary Intelligence.

  • Who are Primary Intelligence’s competitors?

    1010data, Predata, Cipher (Media and Information Services), Guavus, and DoubleCheck Research are some of the 9 competitors of Primary Intelligence.

  • When was Primary Intelligence acquired?

    Primary Intelligence was acquired on 21-Feb-2023.

  • Who acquired Primary Intelligence?

    Primary Intelligence was acquired by Corporate Visions.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »