Back to the Roots Overview
- Year Founded
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2009
- Status
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Private
- Employees
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22
- Latest Deal Type
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Later Stage VC
- Latest Deal Amount
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$18M
- Investors
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48
Back to the Roots General Information
Description
Retailer of indoor gardening, agricultural, and food products intended to sell ready-to-grow and ready-to-eat items. The company's platform offers products such as water gardens, home aquaponic ecosystems, indoor gardening kits, seeds, microgreens, and a range of windowsill herbs and veggie planters, enabling customers to enjoy growing the plants inside their homes.
Contact Information
Website
www.backtotheroots.comCorporate Office
- 100 Webster
- Suite 200
- Oakland, CA 94607
- United States
Corporate Office
- 100 Webster
- Suite 200
- Oakland, CA 94607
- United States
Back to the Roots Timeline
Back to the Roots Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 11. Later Stage VC | 21-Apr-2022 | $18M | Completed | Generating Revenue | ||
| 10. Later Stage VC (Series D) | 23-Nov-2021 | Completed | Generating Revenue | |||
| 9. Debt - PPP | 28-Apr-2020 | Completed | Generating Revenue | |||
| 8. Later Stage VC (Series C) | 21-Feb-2019 | Completed | Generating Revenue | |||
| 7. Later Stage VC (Series B) | 12-Dec-2018 | Completed | Generating Revenue | |||
| 6. Later Stage VC (Series A) | 06-Jun-2016 | Completed | Generating Revenue | |||
| 5. Seed Round | 09-Jun-2015 | Completed | Generating Revenue | |||
| 4. Product Crowdfunding | 15-Dec-2012 | Completed | Generating Revenue | |||
| 3. Accelerator/Incubator | 01-Jan-2012 | Completed | Startup | |||
| 2. Grant | 01-Jan-2009 | $5K | Completed | Startup |
Back to the Roots Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate ($) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series D | ||||||||
| Series D-1 | ||||||||
| Series C | ||||||||
| Series B | 39,021,525 | $0.000100 | $0.02 | $0.2 | $0.2 | 1x | $0.2 | 21.44% |
| Series A | 15,592,428 | $0.000100 | $0.06 | $0.8 | $0.8 | 1x | $0.8 | 8.57% |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Back to the Roots Comparisons
Industry
Financing
Details
Back to the Roots Competitors (1)
One of Back to the Roots’s competitors is Click and Grow, a Venture Capital-Backed company based in Tartu, Estonia.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Click and Grow | Venture Capital-Backed | Tartu, Estonia |
Back to the Roots Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
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Verticals
Back to the Roots Patents
Back to the Roots Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-D704011-S1 | Portable aquaponics system | Active | 22-Apr-2013 | ||
| US-20110277383-A1 | Methods, devices and kits for mushroom production | Inactive | 12-May-2010 |
Back to the Roots Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Back to the Roots Investors (48)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Angel (individual) | Minority | |||
| Angel (individual) | Minority | |||
| Consumer Ventures | Venture Capital | Minority | ||
| Angel (individual) | Minority | |||
| Fenwick Brands | Growth/Expansion | Minority |
Back to the Roots FAQs
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When was Back to the Roots founded?
Back to the Roots was founded in 2009.
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Where is Back to the Roots headquartered?
Back to the Roots is headquartered in Oakland, CA.
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What is the size of Back to the Roots?
Back to the Roots has 22 total employees.
-
What industry is Back to the Roots in?
Back to the Roots’s primary industry is Specialty Retail.
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Is Back to the Roots a private or public company?
Back to the Roots is a Private company.
-
What is Back to the Roots’s current revenue?
The current revenue for Back to the Roots is .
-
How much funding has Back to the Roots raised over time?
Back to the Roots has raised $54.1M.
-
Who are Back to the Roots’s investors?
, , Consumer Ventures, , and Fenwick Brands are 5 of 48 investors who have invested in Back to the Roots.
-
Who are Back to the Roots’s competitors?
Click and Grow is a competitor of Back to the Roots.
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