People's Choice Overview

  • Founded
  • 2009
  • Status
  • Acquired/​Merged
  • Employees
  • 38
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 1

People's Choice General Information


Provider of food products, beverages and leisure clothing. The company offers non-durable products specializing in beverages including vitamins, green tea, ginger, guarana and caffeine and fashion products.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Industries
Food Products
Parent Company
Primary Office
  • Box 5121
  • 402 23 Göteborg
  • Sweden
+46 031-762 00 00
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People's Choice Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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People's Choice Executive Team (2)

Name Title Board Seat Contact Info
Andreas Celik Manager & Co-Chief Executive Officer
Magnus Fejerstam Co-Chief Executive Officer
To view People's Choice’s complete executive team members history, request access »

People's Choice Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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