Santa Cruz Bicycles Overview

  • Founded
  • 1993
  • Status
  • Acquired/​Merged
  • Employees
  • 64
  • Latest Deal Type
  • M&A

Santa Cruz Bicycles General Information


Manufacturer of high-performance bicycles intended to advanced make mountain bikes. The company uses advanced virtual pivot point technology to produce carbon bikes which are made of either carbon fiber or aluminum and covers everything from hardtails to travel downhill machines, providing riders with bikes at affordable prices.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Other Transportation
Parent Company
Pon Holdings
Primary Office
  • 2841 Mission Street
  • Santa Cruz, CA 95060
  • United States
+1 (831) 000-0000
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Santa Cruz Bicycles Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Merger/Acquisition 03-Jul-2015 Completed Generating Revenue
1. Later Stage VC 01-Jan-2011 Completed Generating Revenue
To view Santa Cruz Bicycles’s complete valuation and funding history, request access »

Santa Cruz Bicycles Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Manufacturer of high-performance bicycles intended to advanced make mountain bikes. The company uses advanced virtual pi
Other Transportation
Santa Cruz, CA
64 As of 2015


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Treviglio, Italy
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Santa Cruz Bicycles Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Bianchi Venture Capital-Backed Treviglio, Italy 000 00000 00000
00000000000 000000 Formerly PE-Backed Dieren, Netherlands 000 000000&0
You’re viewing 2 of 2 competitors. Get the full list »

Santa Cruz Bicycles Executive Team (5)

Name Title Board Seat Contact Info
Rob Roskopp Co-Founder & Co-Chief Executive Officer
Joe Graney Co-Chief Executive Officer
Nate Brown Chief Financial Officer
Rich Novak Co-Founder
You’re viewing 4 of 5 executive team members. Get the full list »

Santa Cruz Bicycles Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Santa Cruz Bicycles Former Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
White Road Investments Venture Capital Minority 000 0000 000000 0
To view Santa Cruz Bicycles’s complete investors history, request access »