Normative Overview

  • Founded
  • 2014
  • Status
  • Private
  • Employees
  • 21
  • Latest Deal Type
  • Seed
  • Latest Deal Amount
  • $2.1M
Latest Deal Amount
  • Investors
  • 7

Normative General Information


Developer of a sustainability management software designed to assess a company's social and environmental impact automatically. The company's software offers visual analytics, generates sustainability reports, and processes all internal and external data, enabling clients to automate their carbon reporting and in turn help them decrease their environmental footprint.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Automation/Workflow Software
Primary Office
  • Norrlandsgatan 11
  • 111 43 Stockholm
  • Sweden
+46 070-601 00 00
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Normative Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Seed Round 18-Sep-2019 $2.1M 00.00 Completed Generating Revenue
3. Grant 01-Jan-2015 Completed Startup
2. Grant 01-Mar-2014 $46.2K Completed Startup
1. Accelerator/Incubator 01-Jan-2014 $4.13K Completed Startup
To view Normative’s complete valuation and funding history, request access »

Normative Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a sustainability management software designed to assess a company's social and environmental impact automat
Business/Productivity Software
Stockholm, Sweden
21 As of 2020
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Cambridge, MA
0 As of 0000
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Plano, TX
000 As of 0000
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Normative Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Empirical Formerly VC-backed Cambridge, MA 0 00.00 000000&0 00.00
0000000.00 Private Equity-Backed Plano, TX 000 0000 000000000 00
You’re viewing 2 of 2 competitors. Get the full list »

Normative Executive Team (6)

Name Title Board Seat Contact Info
Kristian Rönn Co-Founder & Chief Executive Officer
Robin Undall-Behrend Co-Founder & Chief Financial Officer
Adam Egesa Co-Founder & Chief Technology Officer
Saverio Lapini Digital Marketing Executive
You’re viewing 4 of 6 executive team members. Get the full list »

Normative Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Normative Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
byFounders Venture Capital Minority 000 0000 000000 0
Eric Quidenus-Wahlforss Angel (individual) Minority 000 0000 000000 0
Lowercarbon Capital Impact Investing Minority 000 0000 000000 0
Luminar Ventures Venture Capital Minority 000 0000 000000 0
Wave Ventures Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »