Normative Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 182


  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $10.9M

  • Investors
  • 21

Normative General Information


Developer of an emission accounting engine designed to help companies calculate their total carbon dioxide emissions. The company's software offers visual analytics, generates sustainability reports, and processes all internal and external data, enabling clients to automate their carbon reporting and in turn assist them decrease their environmental footprint.

Contact Information

Formerly Known As
Meta Mind,
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Environmental Services (B2B)
Corporate Office
  • Folkungagatan 44
  • 118 26 Stockholm
  • Sweden
+46 0000000000

Normative Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Normative Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC 04-Apr-2024 $10.9M 000.00 Completed Generating Revenue
7. Later Stage VC (Series B) 21-Jul-2022 000.00 000.00 Completed Generating Revenue
6. Later Stage VC (Series A) 06-Oct-2021 000.00 000.00 000.00 Completed Generating Revenue
5. Accelerator/Incubator 03-Apr-2021 00.00 Completed Generating Revenue
4. Seed Round 18-Sep-2019 00.00 00.00 00.000 Completed Generating Revenue
3. Grant 01-Jan-2015 Completed Startup
2. Grant 01-Mar-2014 $46.2K Completed Startup
1. Accelerator/Incubator 01-Jan-2014 $4.13K Completed Startup
To view Normative’s complete valuation and funding history, request access »

Normative Comparisons

HQ Location
Total Raised
Post Valuation
Developer of an emission accounting engine designed to help companies calculate their total carbon dioxide emissions. Th
Business/Productivity Software
Stockholm, Sweden
182 As of 2024
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0 As of 0000
000000000000 000.00


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London, United Kingdom
000 As of 0000
00000 0000-00-00
00000000000 00000
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Normative Competitors (20)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Carbon Analytics Venture Capital-Backed 0 000.00 000000000000 000.00
Sylvera Venture Capital-Backed London, United Kingdom 000 00000 00000000000 00000
Sweep (Environmental Services) Venture Capital-Backed Montpellier, France 000 00000 000000000000 00000
Right Accelerator/Incubator Backed Frankfurt, Germany 00 0000000000
Watershed Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
You’re viewing 5 of 20 competitors. Get the full list »

Normative Executive Team (10)

Name Title Board Seat
Kristian Rönn Co-Founder, Chief Executive Officer & Board Member
Maggie Buggie Chief Operating Officer
Adam Egesa Co-Founder & Head Architect
Christian Holm Chief Technology Officer
Neil Ryland Chief Commercial Officer & Advisor
You’re viewing 5 of 10 executive team members. Get the full list »

Normative Board Members (7)

Name Representing Role Since
Eric Lagier byFounders Board Member 000 0000
Fabrice Bienfait ETF Partners Board Member 000 0000
Jacob Bro 2150 Board Member 000 0000
Kasper Rasmussen Self Chairman & President 000 0000
Michelle Capiod Blume Equity Board Member 000 0000
You’re viewing 5 of 7 board members. Get the full list »

Normative Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Normative Investors (21)

Investor Name Investor Type Holding Investor Since Participating Rounds
Resilience Reserve Venture Capital Minority 000 0000 000000 0
AMYP Ventures Venture Capital Minority 000 0000 000000 0
Blume Equity Growth/Expansion Minority 000 0000 000000 0
Future Five Venture Capital Minority 000 0000 000000 0
Hawktail Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 21 investors. Get the full list »

Normative FAQs

  • When was Normative founded?

    Normative was founded in 2014.

  • Who is the founder of Normative?

    Kristian Rönn, Robin Undall-Behrend, and Adam Egesa are the founders of Normative.

  • Who is the CEO of Normative?

    Kristian Rönn is the CEO of Normative.

  • Where is Normative headquartered?

    Normative is headquartered in Stockholm, Sweden.

  • What is the size of Normative?

    Normative has 182 total employees.

  • What industry is Normative in?

    Normative’s primary industry is Business/Productivity Software.

  • Is Normative a private or public company?

    Normative is a Private company.

  • What is Normative’s current revenue?

    The current revenue for Normative is 00000.

  • How much funding has Normative raised over time?

    Normative has raised $56.4M.

  • Who are Normative’s investors?

    Resilience Reserve, AMYP Ventures, Blume Equity, Future Five, and Hawktail are 5 of 21 investors who have invested in Normative.

  • Who are Normative’s competitors?

    Carbon Analytics, Sylvera, Sweep (Environmental Services), Right, and Watershed are some of the 20 competitors of Normative.

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