Normative Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 111

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $73.4M

Normative General Information

Description

Developer of a carbon accounting platform designed to help businesses measure, report, and reduce their greenhouse gas emissions. The company's platform automates emissions data collection and categorization, applies a library of multiple emission factors, calculates emissions according to GHG protocol standards, provides auditable reporting and reduction planning, and incorporates supplier data and product carbon footprint capabilities, enabling businesses to establish reliable carbon inventories, meet sustainability disclosure requirements, set science-based targets, and identify opportunities to reduce emissions.

Contact Information

Website
www.normative.io
Formerly Known As
Meta Mind, Normative.io
Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Corporate Office
  • Åsögatan 108
  • 118 29 Stockholm
  • Sweden
+46
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Environmental Services (B2B)
Vertical(s)
CleanTech, LOHAS & Wellness, Climate Tech, SaaS
Corporate Office
  • Åsögatan 108
  • 118 29 Stockholm
  • Sweden
+46

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Normative Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Merger/Acquisition 09-Sep-2026 $73.4M Completed Generating Revenue
10. Later Stage VC 04-Apr-2024 Completed Generating Revenue
9. Later Stage VC (Series B) 21-Jul-2022 Completed Generating Revenue
8. Later Stage VC (Series A) 06-Oct-2021 Completed Generating Revenue
7. Accelerator/Incubator 03-Apr-2021 Completed Generating Revenue
6. Accelerator/Incubator 16-Sep-2020 Completed Generating Revenue
5. Accelerator/Incubator 01-Jan-2020 Completed Generating Revenue
4. Seed Round 18-Sep-2019 Completed Generating Revenue
3. Grant 01-Jan-2015 $4.13K Completed Startup
2. Grant 01-Mar-2014 $46.2K $4.13K Completed Startup
To view Normative’s complete valuation and funding history, request access »

Normative Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Preference
Seed
To view Normative’s complete cap table history, request access »

Normative Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a carbon accounting platform designed to help businesses measure, report, and reduce their greenhouse gas e
Business/Productivity Software
Stockholm, Sweden
111 As of 2026

Pittsburgh, PA
 

Montpellier, France
 
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Normative Competitors (23)

One of Normative’s 23 competitors is Carbon Analytics, a Venture Capital-Backed company based in Pittsburgh, PA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Carbon Analytics Venture Capital-Backed Pittsburgh, PA
Sweep (Business/Productivity Software) Venture Capital-Backed Montpellier, France
Emitwise Formerly VC-backed London, United Kingdom
Right (Business/Productivity Software) Accelerator/Incubator Backed Frankfurt, Germany
Sylvera Venture Capital-Backed London, United Kingdom
You’re viewing 5 of 23 competitors. Get the full list »

Normative Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Normative Acquisitions (1)

Normative’s most recent deal was a Merger/Acquisition with EIVEE. The deal was made on 05-Nov-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
EIVEE 05-Nov-2024 Merger/Acquisition Environmental Services (B2B)
To view Normative’s complete acquisitions history, request access »

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Normative Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Normative De Services Offenbach am Main, Germany 2023

Normative FAQs

  • When was Normative founded?

    Normative was founded in 2014.

  • Where is Normative headquartered?

    Normative is headquartered in Stockholm, Sweden.

  • What is the size of Normative?

    Normative has 111 total employees.

  • What industry is Normative in?

    Normative’s primary industry is Business/Productivity Software.

  • Is Normative a private or public company?

    Normative is a Private company.

  • What is the current valuation of Normative?

    The current valuation of Normative is .

  • What is Normative’s current revenue?

    The current revenue for Normative is .

  • How much funding has Normative raised over time?

    Normative has raised $56.4M.

  • Who are Normative’s competitors?

    Carbon Analytics, Sweep (Business/Productivity Software), Emitwise, Right (Business/Productivity Software), and Sylvera are some of the 23 competitors of Normative.

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