Normative Overview

  • Founded
  • 2014

  • Status
  • Private

  • Employees
  • 134

  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $31.9M

  • Investors
  • 17

Normative General Information


Developer of an emission accounting engine designed to help companies calculate their total carbon dioxide emissions. The company's software offers visual analytics, generates sustainability reports, and processes all internal and external data, enabling clients to automate their carbon reporting and in turn assist them decrease their environmental footprint.

Contact Information

Formerly Known As
Meta Mind,
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Automation/Workflow Software
Primary Office
  • Norrlandsgatan 11
  • 111 43 Stockholm
  • Sweden

Normative Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Normative Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series B) 21-Jul-2022 $31.9M 000.00 Completed Generating Revenue
6. Later Stage VC (Series A) 06-Oct-2021 000.00 000.00 Completed Generating Revenue
5. Accelerator/Incubator 03-Apr-2021 00.00 Completed Generating Revenue
4. Seed Round 18-Sep-2019 00.00 00.00 Completed Generating Revenue
3. Grant 01-Jan-2015 Completed Startup
2. Grant 01-Mar-2014 $46.2K Completed Startup
1. Accelerator/Incubator 01-Jan-2014 $4.13K Completed Startup
To view Normative’s complete valuation and funding history, request access »

Normative Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of an emission accounting engine designed to help companies calculate their total carbon dioxide emissions. Th
Business/Productivity Software
Stockholm, Sweden
134 As of 2022
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000000000000000000000 00000000
Amsterdam, Netherlands
0 As of 0000
0000 00000


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000000000000000000000 00000000
Frankfurt, Germany
00 As of 0000
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Normative Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Circular IQ Venture Capital-Backed Amsterdam, Netherlands 0 00000 0000 00000
00000 Accelerator/Incubator Backed Frankfurt, Germany 00 0000000000
0000000000 Venture Capital-Backed Austin, TX 00 000.00 00000000000 000.00
0000 Venture Capital-Backed Shoreham-by-Sea, United Kingdom 0 00.00 000000000 00.00
0000000 0000000000 Venture Capital-Backed San Mateo, CA 000 0000 0000000000 0 0000
You’re viewing 5 of 8 competitors. Get the full list »

Normative Executive Team (9)

Name Title Board Seat Contact Info
Kristian Rönn Co-Founder & Chief Executive Officer
Maggie Buggie Chief Operating Officer
Adam Egesa Co-Founder & Head Architect
Neil Ryland Chief Commercial Officer
Kasper Rasmussen Chairman
You’re viewing 5 of 9 executive team members. Get the full list »

Normative Board Members (7)

Name Representing Role Since
Eric Lagier byFounders Board Member 000 0000
Fabrice Bienfait ETF Partners Board Member 000 0000
Jacob Bro 2150 Board Member 000 0000
Kasper Rasmussen Self Chairman 000 0000
Michelle Capiod Blume Equity Board Member 000 0000
You’re viewing 5 of 7 board members. Get the full list »

Normative Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Normative Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Blume Equity Growth/Expansion Minority 000 0000 000000 0
Future Five Venture Capital Minority 000 0000 000000 0
Horizons Ventures Venture Capital Minority 000 0000 000000 0
Time Ventures Venture Capital Minority 000 0000 000000 0
Christopher Sacca Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 17 investors. Get the full list »