Pandora Overview

  • Year Founded
  • 1982

Year Founded

  • Status
  • Public

  • Employees
  • 41,326

Employees

  • Stock Symbol
  • PNDORA

Stock Symbol

  • Investments
  • 11

  • Share Price
  • $149.45
  • (As of Wednesday Closing)

Pandora General Information

Description

Pandora is a premium jewelry brand and the market leader in the charm bracelet category. The company was established in the 1980s in Denmark and since then has expanded globally. Pandora has over 2,500 concept stores globally (1,600 owned and operated, and the remainder run by its franchise partners) as well as multibrand locations and stores-in-stores. Pandora owned retail accounts for 51% of sales, own online channels for 21% and wholesale for the remainder. Charms and bracelets account for almost three fourths of its sales. The firm produces mostly internally in two jewelry-crafting facilities in Thailand.

Contact Information

Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Corporate Office
  • Havneholmen 17-19
  • 1561 Copenhagen
  • Denmark
+45 36
Primary Industry
Luxury Goods
Other Industries
Accessories
Stock Exchange
CSE
Corporate Office
  • Havneholmen 17-19
  • 1561 Copenhagen
  • Denmark
+45 36

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Pandora Stock Performance

As of 23-Apr-2025, Pandora’s stock price is $149.45. Its current market cap is $11.7B with 78.2M shares.

(As of Wednesday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$149.45 $144.64 $118.53 - $197.14 $11.7B 78.2M 230K $9.40

Pandora Financials Summary

As of 31-Dec-2024, Pandora has a trailing 12-month revenue of $4.6B.

In Thousands,
USD
TTM 31-Dec-2024 FY 2024 31-Dec-2024 FY 2023 31-Dec-2023 FY 2022 31-Dec-2022
EV 16,655,972 16,655,972 13,194,631 7,476,818
Revenue 4,595,347 4,595,347 4,083,031 3,740,174
EBITDA 1,456,499 1,456,499 1,294,014 1,238,244
Net Income 758,203 758,203 687,858 710,779
Total Assets 3,872,705 3,872,705 3,533,335 3,168,295
Total Debt 1,869,663 1,869,663 1,657,986 1,092,129
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Pandora Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Pandora Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Pandora is a premium jewelry brand and the market leader in the charm bracelet category. The company was established in
Luxury Goods
Copenhagen, Denmark
41,326 As of 2024

San Francisco, CA
 

Bangalore, India
 
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Pandora Competitors (9)

One of Pandora’s 9 competitors is Brilliant Earth, a Formerly PE-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Brilliant Earth Formerly PE-Backed San Francisco, CA
BlueStone Venture Capital-Backed Bangalore, India
Montblanc (Accessories) Venture Capital-Backed Hamburg, Germany
Birks Group Corporate Backed or Acquired Montreal, Canada
LVMH Moet Hennessy Louis Vuitton Private Debt Financed Paris, France
You’re viewing 5 of 9 competitors. Get the full list »

Pandora Patents

Pandora Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-4410144-A1 Machines and methods for manufacture of pieces of jewelry Pending 03-Feb-2023
US-11412820-B2 Jewelry clasp Active 27-May-2020
US-20210368949-A1 Jewelry clasp Active 27-May-2020
AU-2021202790-A1 A jewelry clasp Pending 27-May-2020
EP-3915429-A1 A jewelry clasp Active 27-May-2020 A44C5/20
To view Pandora’s complete patent history, request access »

Pandora Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pandora Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pandora Investments & Acquisitions (11)

Pandora’s most recent deal was a Merger/Acquisition with Panbor (13 Concept Stores in Las Vegas, Nevada) for . The deal was made on 13-Jul-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Panbor (13 Concept Stores in Las Vegas, Nevada) 13-Jul-2022 Merger/Acquisition Department Stores
Visão do Tempo 21-Jun-2022 Merger/Acquisition Distributors/Wholesale
Ben Bridge Jeweler (37 Franchise Stores in North America) 25-Feb-2022 Corporate Asset Purchase Buildings and Property
BJ FitzPatrick (Pandora Ireland store) 01-Jun-2018 Corporate Asset Purchase Buildings and Property
City Time 28-Sep-2017 Merger/Acquisition Accessories
You’re viewing 5 of 11 investments and acquisitions. Get the full list »

Pandora ESG

Risk Overview

Risk Rating

Updated May, 31, 2024

12.64 | Low Risk

Risk Scale

A lower score indicates better sustainability

Negl

0-10

Low

10-20

Med

20-30

High

30-40

Severe

40+

Exposure

Exposure refers to the extent to which a company is exposed to different material ESG issues

Management

Management is related to actions taken to manage ESG issues

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.

Global

Covered Companies

of 15,109

Rank

Percentile

Textiles & Apparel

Industry

of 195

Rank

Percentile

Luxury Apparel

Subindustry

of 105

Rank

Percentile

To view Pandora’s complete esg history, request access »

Pandora Affiliates

Subsidiaries (9)

Name Industry Location Year Founded
Pandora Jewelry Taiwan Koebenhavn V, Denmark 2018
Pan Jewelry Dublin, Ireland 2018
Pandora Sweden Stockholm, Sweden 2013
Pandora Österreich Vienna, Austria 2012
Evernal London, United Kingdom 2011
You’re viewing 5 of 9 affiliates. Get the full list.  »

Pandora FAQs

  • When was Pandora founded?

    Pandora was founded in 1982.

  • Where is Pandora headquartered?

    Pandora is headquartered in Copenhagen, Denmark.

  • What is the size of Pandora?

    Pandora has 41,326 total employees.

  • What industry is Pandora in?

    Pandora’s primary industry is Luxury Goods.

  • Is Pandora a private or public company?

    Pandora is a Public company.

  • What is Pandora’s stock symbol?

    The ticker symbol for Pandora is PNDORA.

  • What is the current stock price of Pandora?

    As of 23-Apr-2025 the stock price of Pandora is $149.45.

  • What is the current market cap of Pandora?

    The current market capitalization of Pandora is $11.7B.

  • What is Pandora’s current revenue?

    The trailing twelve month revenue for Pandora is $4.6B.

  • Who are Pandora’s competitors?

    Brilliant Earth, BlueStone, Montblanc (Accessories), Birks Group, and LVMH Moet Hennessy Louis Vuitton are some of the 9 competitors of Pandora.

  • What is Pandora’s annual earnings per share (EPS)?

    Pandora’s EPS for 12 months was $9.40.

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