Pacific Direct Overview

  • Year Founded
  • 1991

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 230

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 2

  • Investments
  • 1

Pacific Direct General Information

Description

Manufacturer and supplier of toiletries products. The company focuses on providing toiletries, boxed dental and shaving kits, bathroom and bedroom essentials and guest amenities for hotels, cruise lines and airlines.

Contact Information

Formerly Known As
Newincco 811 Limited
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • Dombey Court, Pilgrim Centre
  • Brickhill Drive
  • Bedford MK41 7PZ
  • England, United Kingdom
+44 01234
Primary Industry
Other Commercial Products
Other Industries
Distributors/Wholesale
Personal Products
Acquirer
Vertical(s)
Corporate Office
  • Dombey Court, Pilgrim Centre
  • Brickhill Drive
  • Bedford MK41 7PZ
  • England, United Kingdom
+44 01234

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Pacific Direct Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Pacific Direct Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer and supplier of toiletries products. The company focuses on providing toiletries, boxed dental and shaving
Other Commercial Products
Bedford, United Kingdom
230 As of 2015

Vernon Hills, IL
 

Somerset, NJ
 
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Pacific Direct Competitors (3)

One of Pacific Direct’s 3 competitors is American Hotel Register, a Corporation company based in Vernon Hills, IL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
American Hotel Register Corporation Vernon Hills, IL
Guest Supply Corporate Backed or Acquired Somerset, NJ
Amenity 360 Private Equity-Backed Hong Kong, Hong Kong
You’re viewing 3 of 3 competitors. Get the full list »

Pacific Direct Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pacific Direct Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pacific Direct Acquisitions (1)

Pacific Direct’s most recent deal was a Merger/Acquisition with National Jet Express (Papua New Guinea Operations). The deal was made on 02-Jul-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
National Jet Express (Papua New Guinea Operations) 02-Jul-2025 Merger/Acquisition Air
To view Pacific Direct’s complete acquisitions history, request access »

Pacific Direct FAQs

  • When was Pacific Direct founded?

    Pacific Direct was founded in 1991.

  • Where is Pacific Direct headquartered?

    Pacific Direct is headquartered in Bedford, United Kingdom.

  • What is the size of Pacific Direct?

    Pacific Direct has 230 total employees.

  • What industry is Pacific Direct in?

    Pacific Direct’s primary industry is Other Commercial Products.

  • Is Pacific Direct a private or public company?

    Pacific Direct is a Private company.

  • What is the current valuation of Pacific Direct?

    The current valuation of Pacific Direct is .

  • What is Pacific Direct’s current revenue?

    The current revenue for Pacific Direct is .

  • Who are Pacific Direct’s investors?

    Primary Capital Partners has invested in Pacific Direct.

  • Who are Pacific Direct’s competitors?

    American Hotel Register, Guest Supply, and Amenity 360 are competitors of Pacific Direct.

  • When was Pacific Direct acquired?

    Pacific Direct was acquired on 03-Sep-2015.

  • Who acquired Pacific Direct?

    Pacific Direct was acquired by ADA Cosmetics.

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