Mrs. Fields Overview

  • Year Founded
  • 1977

Year Founded

  • Status
  • Private

  • Employees
  • 220

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 13

  • Investments
  • 6

Mrs. Fields General Information

Description

Producer of personalized baked products based in Salt Lake City, Utah. The company offers cookies, smoothies, frozen yogurt, brownies, cookie cakes, and other bakery products, as well as designed gifts and gift baskets for all occasions.

Contact Information

Formerly Known As
Mrs. Fields Original Cookie
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Food Products
Corporate Office
  • 1717 South 4800 West
  • Suite 400
  • Salt Lake City, UT 84104
  • United States

Mrs. Fields Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Mrs. Fields Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Mrs. Fields Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of personalized baked products based in Salt Lake City, Utah. The company offers cookies, smoothies, frozen yog
Food Products
Salt Lake City, UT
220 As of 2021
0000
0000 0000-00-00
000000000000 0000

000000

rem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor inc
0000 00000000
Ubi Techpark, Singapore
00 As of 0000
00.000 0000-00-00
000000&0

000000

ip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
0000 00000000
Hyde Park, MA
00 As of 0000
00.00
000000&0 00.00
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Mrs. Fields Competitors (5)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Famous Amos(Singapore) Corporate Backed or Acquired Ubi Techpark, Singapore 00 000000&0
Dancing Deer Baking Company Formerly PE-Backed Hyde Park, MA 00 00.00 000000&0 00.00
Mother's Cake & Cookie Formerly PE-Backed Woodstock, GA 000000&0
Café Valley Bakery Private Equity-Backed Phoenix, AZ 000 000000000000
Shari's Berries International Corporate Backed or Acquired San Diego, CA 000000&0
You’re viewing 5 of 5 competitors. Get the full list »

Mrs. Fields Executive Team (17)

Name Title Board Seat Contact Info
Tim Casey President & Co-Chief Executive Officer
Joe Lewis President & Chief Operating Officer
Michael Ward JD Chief Legal Officer & President of International
John Hendrix Senior Vice President & Chief Financial Officer
Nelson Tejada Co-Chief Executive Officer
You’re viewing 5 of 17 executive team members. Get the full list »

Mrs. Fields Board Members (11)

Name Representing Role Since
0000000 00000000 Z Capital Group Board Member 000 0000
00000 00000 00. Z Capital Group Chairman 000 0000
You’re viewing 2 of 11 board members. Get the full list »

Mrs. Fields Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mrs. Fields Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Maxfield Candy 24-Dec-2014 0000000000 Food Products 00000 000
Americana Foods 01-Jan-2002 0000000000 Food Products
TCBY 01-Jan-2000 0000000000 Food Products
Great American Cookies 19-Aug-1998 0000000000 000.00 Food Products
Pretzel Time 01-Nov-1997 Buyout/LBO Restaurants and Bars 0000000 0
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Mrs. Fields Subsidiaries (1)

Company Name Industry Location Founded
TCBY Food Products Salt Lake City, UT 0000
To view Mrs. Fields’s complete subsidiaries history, request access »

Mrs. Fields Exits (3)

Company Name Exit Date Exit Type Exit Size Status Buyers
Americana Foods 01-Jan-2002 0000000000 Completed
  • 2 buyers
Great American Cookies 19-Aug-1998 0000000000 000.00 Completed
  • 3 buyers
Pretzel Time 01-Nov-1997 Buyout/LBO Completed
  • 2 buyers
To view Mrs. Fields’s complete exits history, request access »

Mrs. Fields FAQs

  • When was Mrs. Fields founded?

    Mrs. Fields was founded in 1977.

  • Who is the founder of Mrs. Fields?

    Debbi Fields is the founder of Mrs. Fields.

  • Who is the CEO of Mrs. Fields?

    Tim Casey and Nelson Tejada are the CEOs of Mrs. Fields.

  • Where is Mrs. Fields headquartered?

    Mrs. Fields is headquartered in Salt Lake City, UT.

  • What is the size of Mrs. Fields?

    Mrs. Fields has 220 total employees.

  • What industry is Mrs. Fields in?

    Mrs. Fields’s primary industry is Food Products.

  • Is Mrs. Fields a private or public company?

    Mrs. Fields is a Private company.

  • What is the current valuation of Mrs. Fields?

    The current valuation of Mrs. Fields is 0000.

  • What is Mrs. Fields’s current revenue?

    The current revenue for Mrs. Fields is 000000.

  • How much funding has Mrs. Fields raised over time?

    Mrs. Fields has raised $65M.

  • Who are Mrs. Fields’s competitors?

    Famous Amos(Singapore), Dancing Deer Baking Company, Mother's Cake & Cookie, Café Valley Bakery, and Shari's Berries International are competitors of Mrs. Fields.

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