Breakthru Beverage Group Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Private

  • Employees
  • 10,000

Employees

  • Latest Deal Type
  • Debt - Acquisition

  • Financing Rounds
  • 6

  • Investments
  • 14

Breakthru Beverage Group General Information

Description

Distributor of alcohol beverages intended to transform the identity and execution standards of beverage distribution. The company's distribution includes wines, spirits and beers in Colorado, Delaware, Florida, Illinois, Minnesota, Nevada and Wisconsin.

Contact Information

Formerly Known As
Reliable Churchill, Charmer Industries Inc, Charmer Sunbelt Group, Sunbelt Beverage Corporation
Ownership Status
Privately Held (backing)
Financing Status
Corporate Backed or Acquired
Corporate Office
  • 60 East 42nd Street
  • Suite 1915
  • New York, NY 10165
  • United States
+1 (708)
Primary Industry
Distributors/Wholesale
Other Industries
Beverages
Vertical(s)
Corporate Office
  • 60 East 42nd Street
  • Suite 1915
  • New York, NY 10165
  • United States
+1 (708)

Breakthru Beverage Group Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Breakthru Beverage Group Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Breakthru Beverage Group Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Distributor of alcohol beverages intended to transform the identity and execution standards of beverage distribution. Th
Distributors/Wholesale
New York, NY
10,000 As of 2025

Atlanta, GA
 
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Breakthru Beverage Group Competitors (1)

One of Breakthru Beverage Group’s competitors is Empire Distributors, a Corporate Backed or Acquired company based in Atlanta, GA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Empire Distributors Corporate Backed or Acquired Atlanta, GA
You’re viewing 1 of 1 competitors. Get the full list »

Breakthru Beverage Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Breakthru Beverage Group Investments & Acquisitions (14)

Breakthru Beverage Group’s most recent deal was a Merger/Acquisition with Breakthru Beverage California. The deal was made on 14-Apr-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Breakthru Beverage California 14-Apr-2023 Merger/Acquisition Distributors/Wholesale
J.J. Taylor Distributing Minnesota 10-Jun-2022 Merger/Acquisition Distributors/Wholesale
Major Brands Holdings 01-Apr-2022 Merger/Acquisition Distributors/Wholesale
Bonanza Beverage Company (Miller Brands) 31-Jul-2021 Corporate Asset Purchase Buildings and Property
Majestic Wine & Spirits 31-May-2018 Merger/Acquisition Distributors/Wholesale (B2C)
You’re viewing 5 of 14 investments and acquisitions. Get the full list »

Breakthru Beverage Group Affiliates

Subsidiaries (6)

Name Industry Location Year Founded
R & R Marketing West Caldwell, NJ 2014
Beverage Distributors Company Denver, CO 1999
Majestic Wine & Spirits Wayne, PA 1987
Empire Merchants New York, NY 1944
Allied Beverage Elizabeth, NJ 1933
You’re viewing 5 of 6 affiliates. Get the full list.  »

Breakthru Beverage Group FAQs

  • When was Breakthru Beverage Group founded?

    Breakthru Beverage Group was founded in 2016.

  • Where is Breakthru Beverage Group headquartered?

    Breakthru Beverage Group is headquartered in New York, NY.

  • What is the size of Breakthru Beverage Group?

    Breakthru Beverage Group has 10,000 total employees.

  • What industry is Breakthru Beverage Group in?

    Breakthru Beverage Group’s primary industry is Distributors/Wholesale.

  • Is Breakthru Beverage Group a private or public company?

    Breakthru Beverage Group is a Private company.

  • What is Breakthru Beverage Group’s current revenue?

    The current revenue for Breakthru Beverage Group is .

  • How much funding has Breakthru Beverage Group raised over time?

    Breakthru Beverage Group has raised $100M.

  • Who are Breakthru Beverage Group’s competitors?

    Empire Distributors is a competitor of Breakthru Beverage Group.

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