Online Digital Advertising Connection General Information
Provider of end-to-end, cross-media ad-commerce software solutions for the media advertising industry. The company provides the media advertising industry with workflow software that allows advertisers, agencies, rep firms and media outlets to transact business electronically. Its product allows users to electronically manage various steps of the advertising campaign process such as pre-buy research, projections, online bill payment, and post-buy performance analysis. It offers solutions to manage the buying, selling and programming of interactive and addressable advertising for new media such as digital and interactive television. The company has been integrated into Spotdata (spotdata.com) as a workflow tool kit offered by Encoda Systems.