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Online Digital Advertising Connection

1998 FOUNDED
M&A STATUS
Buyout/LBO LATEST DEAL TYPE
1 FINANCING ROUNDS
Description

Provider of end-to-end, cross-media ad-commerce software solutions for the media advertising industry. The company provides the media advertising industry with workflow software that allows advertisers, agencies, rep firms and media outlets to transact business electronically. Its product allows users to electronically manage various steps of the advertising campaign process such as pre-buy research, projections, online bill payment, and post-buy performance analysis. It offers solutions to manage the buying, selling and programming of interactive and addressable advertising for new media such as digital and interactive television. The company has been integrated into Spotdata (spotdata.com) as a workflow tool kit offered by Encoda Systems.

Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Primary Industry
Automation/Workflow Software
Other Industries
Media and Information Services (B2B)
Acquirer
Primary Office
  • 103 Broad Street
  • Third Floor
  • Boston, MA 02110
  • United States

+1 (617) 000-0000

Online Digital Advertising Connection Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Online Digital Advertising Connection Executive Team (3)

Name Title Board
Seat
Contact
Info
Howard Lance President & Chief Executive Officer
Gary McArthur Chief Financial Officer & Vice President

1 Former Executive

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