Online Digital Advertising Connection Overview

  • Founded
  • 1998

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

Online Digital Advertising Connection General Information


Provider of end-to-end, cross-media ad-commerce software solutions for the media advertising industry. The company provides the media advertising industry with workflow software that allows advertisers, agencies, rep firms and media outlets to transact business electronically. Its product allows users to electronically manage various steps of the advertising campaign process such as pre-buy research, projections, online bill payment, and post-buy performance analysis. It offers solutions to manage the buying, selling and programming of interactive and addressable advertising for new media such as digital and interactive television. The company has been integrated into Spotdata ( as a workflow tool kit offered by Encoda Systems.

Contact Information

Ownership Status
Financing Status
Formerly PE-Backed
Primary Industry
Automation/Workflow Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • 103 Broad Street
  • Third Floor
  • Boston, MA 02110
  • United States
+1 (617) 000-0000

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Online Digital Advertising Connection Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Online Digital Advertising Connection Executive Team (3)

Name Title Board Seat Contact Info
Howard Lance President & Chief Executive Officer
Gary McArthur Chief Financial Officer & Vice President
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