Ascendia Brands Overview

  • Founded
  • 1920

  • Status
  • Public

  • Employees
  • 276

  • Stock Symbol

Stock Symbol
  • Investments
  • 3

Ascendia Brands General Information


Ascendia Brands Inc operates in the health and beauty care products sector. The company offers hair care, bath care, and baby care products. Its products include skin creams, body lotions, toothbrushes, and baby oils. The company offers its products under various Baby Magic, Mr. Bubble, and Ogilvie brands. It provides these products through stores and grocery outlets.

Contact Information

Formerly Known As
Lander Company, Cenuco
Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Primary Industry
Personal Products
Stock Exchange
Primary Office
  • 6421 Congress Avenue
  • Suite 201
  • Boca Raton, FL 33487
  • United States
+1 (561) 000-0000

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Ascendia Brands Stock Performance

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS

Ascendia Brands Financials Summary

In Thousands,
TTM 31-Aug-2007 FY 2007 28-Feb-2007 FY 2006 28-Feb-2006 FY 2004 30-Jun-2004
EV 281,276 294,695 44,453 60,792
Revenue 126,138 99,642 79,562 1,514
EBITDA (55,684) (72,025) (25,184) (3,509)
Net Income (92,045) (103,603) (30,212) (3,622)
Total Assets 213,912 216,895 102,946 7,188
Total Debt 253,006 273,317 80,999
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Ascendia Brands Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Ascendia Brands Executive Team (6)

Name Title Board Seat Contact Info
Douglas Booth Chief Restructuring Officer
Drew Collom Executive Vice President, Global Sales
Bernard Kropfelder Executive Vice President, Marketing
Andrew Sheldrick Vice President & General Counsel
Keith Daniels Chief Financial Officer & Executive Vice President
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Ascendia Brands Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Ascendia Brands Investments (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 (0000000 12-Feb-2007 0000000000 00000 Personal Products 000000 00
0000000 00000 16-Nov-2005 0000000000 0000 Personal Products
Ogilvie brand Buyout/LBO Personal Products
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Ascendia Brands Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 00000 0000000000 Completed
  • 3 buyers
To view Ascendia Brands’s complete exits history, request access »