GenAlpha Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Private

  • Employees
  • 18


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 1

GenAlpha General Information


Developer business management software intended to manage, capitalize, and transform aftermarket activities. The company's software provides its customers with a unique platform including eCommerce, data conversion, eCatalogs with 2D and 3D interactive technology, and data analytics, enabling original equipment manufacturers to drive maximum profitability and deliver exceptional customer experience while gaining market share and market potential.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 200 South Executive Drive
  • Suite 101
  • Brookfield, WI 53005
  • United States
+1 (888) 000-0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

GenAlpha Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

This information is available in the PitchBook Platform. To explore GenAlpha‘s full profile, request access.

Request a free trial

GenAlpha Executive Team (5)

Name Title Board Seat Contact Info
Kristina Harrington Co-Founder & Chief Executive Officer
Kevin Heisler Chief Financial Officer & Business Development Director
Kathleen Shea Chief Technology Officer
You’re viewing 3 of 5 executive team members. Get the full list »

GenAlpha Board Members (5)

Name Representing Role Since
00 00000 Shore Points Capital Board Member 000 0000
00000 0000000 Greyrock Capital Group Board Member 000 0000
0000 0000000000 Shore Points Capital Board Member 000 0000
You’re viewing 3 of 5 board members. Get the full list »

GenAlpha Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

GenAlpha Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

This information is available in the PitchBook Platform. To explore GenAlpha‘s full profile, request access.

Request a free trial

GenAlpha FAQs

  • When was GenAlpha founded?

    GenAlpha was founded in 2011.

  • Who is the founder of GenAlpha?

    Kristina Harrington, Tim Sullivan, and Andy Hansen are the founders of GenAlpha.

  • Who is the CEO of GenAlpha?

    Kristina Harrington is the CEO of GenAlpha.

  • Where is GenAlpha headquartered?

    GenAlpha is headquartered in Brookfield, WI.

  • What is the size of GenAlpha?

    GenAlpha has 18 total employees.

  • What industry is GenAlpha in?

    GenAlpha’s primary industry is Business/Productivity Software.

  • Is GenAlpha a private or public company?

    GenAlpha is a Private company.

  • What is GenAlpha’s current revenue?

    The current revenue for GenAlpha is 00000.

  • Who are GenAlpha’s investors?

    Greyrock Capital Group and Shore Points Capital have invested in GenAlpha.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »