Phoenix Marketing International Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 400

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 5

  • Investments
  • 8

Phoenix Marketing International General Information

Description

Provider of global marketing research and consulting services intended for the financial, consumer products, travel, automotive and health care sectors. The company offers ad development, ad tracking, sponsorship research, cross-media evaluation, program testing and creative testing, helping clients elevate their brand, refine their communications and optimize their customer experience.

Contact Information

Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Consulting Services (B2B)
Acquirer
Corporate Office
  • 6423 Montgomery Street
  • Suite 12
  • Rhinebeck, NY 12572
  • United States

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Phoenix Marketing International Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Phoenix Marketing International Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of global marketing research and consulting services intended for the financial, consumer products, travel, aut
Media and Information Services (B2B)
Rhinebeck, NY
400 As of 2022
00.000
00000 0000-00-00
000000000000 00.000

000000

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00000 000 0000000000
Ghent, Belgium
000 As of 0000
000000000000

000000

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0000000000 00000000
Toronto, Canada
00 As of 0000
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Phoenix Marketing International Competitors (27)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Human8 Private Equity-Backed Ghent, Belgium 000 000000000000
Jackman Corporation Toronto, Canada 00
GfK Private Equity-Backed Nuremberg, Germany 00000 00000 000000000000 00000
Circana Private Equity-Backed Chicago, IL 00.000 000000000 00.000
The Kantar Group Private Equity-Backed London, United Kingdom 00000 00.000 000000000 00 00.000
You’re viewing 5 of 27 competitors. Get the full list »

Phoenix Marketing International Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Phoenix Marketing International Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Phoenix Marketing International Investments & Acquisitions (8)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Communicus 04-Aug-2021 0000000000 Media and Information Services (B2B) 00000 000
Nielsen's TV Brand Effect 08-Jan-2018 0000000000 Buildings and Property 00000 000
Phoenix Synergistics 19-Jul-2016 0000000000 Media and Information Services (B2B) 00000 000
Sterling Research Group 10-Mar-2016 0000000000 Media and Information Services (B2B) 00000 000
Johnston, Zabor, McManus 18-Jan-2007 Merger/Acquisition Media and Information Services (B2B) 00000 000
You’re viewing 5 of 8 investments and acquisitions. Get the full list »

Phoenix Marketing International FAQs

  • When was Phoenix Marketing International founded?

    Phoenix Marketing International was founded in 1999.

  • Who is the founder of Phoenix Marketing International?

    Allen DeCotiis Ph.D and Martha Rea are the founders of Phoenix Marketing International.

  • Where is Phoenix Marketing International headquartered?

    Phoenix Marketing International is headquartered in Rhinebeck, NY.

  • What is the size of Phoenix Marketing International?

    Phoenix Marketing International has 400 total employees.

  • What industry is Phoenix Marketing International in?

    Phoenix Marketing International’s primary industry is Media and Information Services (B2B).

  • Is Phoenix Marketing International a private or public company?

    Phoenix Marketing International is a Private company.

  • What is the current valuation of Phoenix Marketing International?

    The current valuation of Phoenix Marketing International is 00000.

  • What is Phoenix Marketing International’s current revenue?

    The current revenue for Phoenix Marketing International is 000000.

  • How much funding has Phoenix Marketing International raised over time?

    Phoenix Marketing International has raised $7.38M.

  • Who are Phoenix Marketing International’s investors?

    ZS Fund has invested in Phoenix Marketing International.

  • Who are Phoenix Marketing International’s competitors?

    Human8, Jackman, GfK, Circana, and The Kantar Group are some of the 27 competitors of Phoenix Marketing International.

  • When was Phoenix Marketing International acquired?

    Phoenix Marketing International was acquired on 21-Mar-2022.

  • Who acquired Phoenix Marketing International?

    Phoenix Marketing International was acquired by MarketCast.

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