Phoenix Marketing International Overview
- Year Founded
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1999
- Status
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Acquired/Merged
- Employees
-
400
- Latest Deal Type
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Buyout/LBO
- Financing Rounds
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5
- Investments
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8
Phoenix Marketing International General Information
Description
Provider of global marketing research and consulting services intended for the financial, consumer products, travel, automotive and health care sectors. The company offers ad development, ad tracking, sponsorship research, cross-media evaluation, program testing and creative testing, helping clients elevate their brand, refine their communications and optimize their customer experience.
Contact Information
Website
www.phoenixmi.comCorporate Office
- 6423 Montgomery Street
- Suite 12
- Rhinebeck, NY 12572
- United States
Corporate Office
- 6423 Montgomery Street
- Suite 12
- Rhinebeck, NY 12572
- United States
Phoenix Marketing International Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
Phoenix Marketing International Comparisons
Industry
Financing
Details
Phoenix Marketing International Competitors (28)
One of Phoenix Marketing International’s 28 competitors is Human8, a Private Equity-Backed company based in Ghent, Belgium.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Human8 | Private Equity-Backed | Ghent, Belgium | ||||
| Jackman | Corporation | Toronto, Canada | ||||
| Hotspex | Corporation | Toronto, Canada | ||||
| Circana | Private Equity-Backed | Chicago, IL | ||||
| GfK | Private Equity-Backed | Nuremberg, Germany |
Phoenix Marketing International Patents
Phoenix Marketing International Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20020138284-A1 | System, method and article of manufacture for generating a model to analyze a propensity of an individual to have a particular attitude, behavior, or demographic | Inactive | 22-Mar-2001 | ||
| US-20020138285-A1 | System, method and article of manufacture for generating a model to analyze a propensity of customers to purchase products and services | Inactive | 22-Mar-2001 | ||
| US-20110166930-A1 | Computer system, methods, computer models, and computer software for enhancing a customer list for a targeted marketing campaign | Inactive | 22-Mar-2001 | ||
| US-20060122857-A1 | Computer systems, methods, computer models, and computer software for enhancing a customer list for a targeted marketing campaign | Inactive | 22-Mar-2001 | ||
| US-20020138333-A1 | System, method and article of manufacture for a weighted model to conduct propensity studies | Inactive | 22-Mar-2001 | G06Q30/02 |
Phoenix Marketing International Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Phoenix Marketing International Former Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
Phoenix Marketing International Investments & Acquisitions (8)
Phoenix Marketing International’s most recent deal was a Buyout/LBO with Communicus. The deal was made on 04-Aug-2021.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Communicus | 04-Aug-2021 | Buyout/LBO | Media and Information Services (B2B) | ||
| Nielsen's TV Brand Effect | 08-Jan-2018 | Buyout/LBO | Buildings and Property | ||
| Phoenix Synergistics | 19-Jul-2016 | Buyout/LBO | Media and Information Services (B2B) | ||
| Sterling Research Group | 10-Mar-2016 | Buyout/LBO | Media and Information Services (B2B) | ||
| Johnston, Zabor, McManus | 18-Jan-2007 | Merger/Acquisition | Media and Information Services (B2B) |
Phoenix Marketing International FAQs
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When was Phoenix Marketing International founded?
Phoenix Marketing International was founded in 1999.
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Where is Phoenix Marketing International headquartered?
Phoenix Marketing International is headquartered in Rhinebeck, NY.
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What is the size of Phoenix Marketing International?
Phoenix Marketing International has 400 total employees.
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What industry is Phoenix Marketing International in?
Phoenix Marketing International’s primary industry is Media and Information Services (B2B).
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Is Phoenix Marketing International a private or public company?
Phoenix Marketing International is a Private company.
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What is the current valuation of Phoenix Marketing International?
The current valuation of Phoenix Marketing International is .
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What is Phoenix Marketing International’s current revenue?
The current revenue for Phoenix Marketing International is .
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How much funding has Phoenix Marketing International raised over time?
Phoenix Marketing International has raised $8.32M.
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Who are Phoenix Marketing International’s investors?
ZS Fund has invested in Phoenix Marketing International.
-
Who are Phoenix Marketing International’s competitors?
Human8, Jackman, Hotspex, Circana, and GfK are some of the 28 competitors of Phoenix Marketing International.
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When was Phoenix Marketing International acquired?
Phoenix Marketing International was acquired on 21-Mar-2022.
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Who acquired Phoenix Marketing International?
Phoenix Marketing International was acquired by MarketCast.
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