Instrumental Overview

  • Founded
  • 2012
Founded
  • Status
  • Private
  • Employees
  • 35
Employees
  • Latest Deal Type
  • Later Stage VC
  • (Upcoming)
  • Investors
  • 6

Instrumental General Information

Description

Developer of a digital discovery platform intended to change the music business with artificial intelligence. The company's platform leverages technology to connect independent artists with the global media and entertainment industry and provides services like genre finetuning, country-specific songs, latest songs filter, high audience engagement rate and artist rating system, enabling artists to connect with global media, entertainment and brand marketing sectors to form creative, commercial partnerships.

Contact Information

Formerly Known As
Popshack
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Human Capital Services
Primary Office
  • Unit C, Taper Studios
  • The Leather Market, 120 Weston Street
  • London SE1 4GS
  • England, United Kingdom
+44 020 0000 0000
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Instrumental Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC Upcoming Generating Revenue
2. Later Stage VC 28-Mar-2018 00.000 00.000 Completed Generating Revenue
1. Early Stage VC 15-Dec-2015 Completed Generating Revenue
To view Instrumental’s complete valuation and funding history, request access »

Instrumental Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a digital discovery platform intended to change the music business with artificial intelligence. The compan
Media and Information Services (B2B)
London, United Kingdom
35 As of 2020
00.000
00000 00000

000000

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00000 000 00000000000 00000000 (000)
Fort Lee, NJ
00 As of 0000
000.00
000000000 000.00

00000000

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0000000000 000 000000 00000000
Oakland, CA
0 As of 0000
0000000000
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Instrumental Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Creatd Formerly VC-backed Fort Lee, NJ 00 000.00 000000000 000.00
0000000000 Angel-Backed Oakland, CA 0 0000000000
You’re viewing 2 of 2 competitors. Get the full list »

Instrumental Executive Team (7)

Name Title Board Seat Contact Info
Conrad Withey Co-Founder & Chief Executive Officer
Jonny Woolf Chief Financial Officer & Chief Operating Officer
Abi Hanna Co-Founder & Managing Director
You’re viewing 3 of 7 executive team members. Get the full list »

Instrumental Board Members (6)

Name Representing Role Since
Charles Mindenhall Blenheim Chalcot Chairman 000 0000
Claire Tavernier Self Board Member 000 0000
Max Lousada Warner Music Group Board Member 000 0000
Michael Tobin Self Board Member 000 0000
Stewart Easterbrook Self Board Member 000 0000
You’re viewing 5 of 6 board members. Get the full list »

Instrumental Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Instrumental Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Blenheim Chalcot Venture Capital Minority 000 0000 000000 0
Claire Tavernier Angel (individual) Minority 000 0000 000000 0
Michael Tobin Angel (individual) Minority 000 0000 000000 0
Stewart Easterbrook Angel (individual) Minority 000 0000 000000 0
Warner Music Group Corporation Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »