Instrumental Overview

  • Founded
  • 2012

Founded
  • Status
  • Private

  • Employees
  • 39

Employees
  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $4.19M

  • Investors
  • 6

Instrumental General Information

Description

Developer of a digital discovery platform designed to profile and rank independent talent. The company's platform leverages technology to connect independent artists with the global media and entertainment industry and provides services like genre fine-tuning, country-specific songs, the latest songs filter, high audience engagement rate and artist rating system, enabling artists to connect with global media, entertainment and brand marketing sectors to form creative and commercial partnerships.

Contact Information

Formerly Known As
Popshack
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Human Capital Services
Primary Office
  • Unit C, Taper Studios
  • The Leather Market, 120 Weston Street
  • London SE1 4GS
  • England, United Kingdom
+44 020 0000 0000

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Instrumental Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Later Stage VC 28-Mar-2018 $4.19M 00.000 Completed Generating Revenue
1. Early Stage VC 15-Dec-2015 Completed Generating Revenue
To view Instrumental’s complete valuation and funding history, request access »

Instrumental Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a digital discovery platform designed to profile and rank independent talent. The company's platform levera
Media and Information Services (B2B)
London, United Kingdom
39 As of 2022
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00000 000 00000000000 00000000 (000)
Fort Lee, NJ
00 As of 0000
000.00
000000000 000.00

000000

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000000000000 000 00000000000
Mexico City, Mexico
0 As of 0000
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Instrumental Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Creatd Formerly VC-backed Fort Lee, NJ 00 000.00 000000000 000.00
00000000000 Angel-Backed Mexico City, Mexico 0 000000000000
You’re viewing 2 of 2 competitors. Get the full list »

Instrumental Executive Team (8)

Name Title Board Seat Contact Info
Conrad Withey Co-Founder & Chief Executive Officer
Jonny Woolf Chief Financial Officer & Chief Operating Officer
Simon Christian Chief Technology Officer
Abi Hanna Co-Founder, CPO & Managing Director
You’re viewing 4 of 8 executive team members. Get the full list »

Instrumental Board Members (6)

Name Representing Role Since
Charles Mindenhall Blenheim Chalcot Chairman 000 0000
Max Lousada Warner Music Group Board Member 000 0000
Stewart Easterbrook Self Board Member 000 0000
William Roedy Self Board Member 000 0000
You’re viewing 4 of 6 board members. Get the full list »

Instrumental Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Instrumental Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Blenheim Chalcot Venture Capital Minority 000 0000 000000 0
Claire Tavernier Angel (individual) Minority 000 0000 000000 0
Michael Tobin Angel (individual) Minority 000 0000 000000 0
Stewart Easterbrook Angel (individual) Minority 000 0000 000000 0
Warner Music Group Corporation Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »