Instrumental Overview
- Founded
-
2012
- Status
-
Private
- Employees
-
39
- Latest Deal Type
-
Later Stage VC
- Latest Deal Amount
-
$4.19M
- Investors
-
6
Instrumental General Information
Description
Developer of a digital discovery platform designed to profile and rank independent talent. The company's platform leverages technology to connect independent artists with the global media and entertainment industry and provides services like genre fine-tuning, country-specific songs, the latest songs filter, high audience engagement rate and artist rating system, enabling artists to connect with global media, entertainment and brand marketing sectors to form creative and commercial partnerships.
Contact Information
Website
www.weareinstrumental.com
Formerly Known As
Popshack
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Human Capital Services
Primary Office
- Unit C, Taper Studios
- The Leather Market, 120 Weston Street
- London SE1 4GS
- England, United Kingdom
+44 020 0000 0000
Instrumental Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 2. Later Stage VC | 28-Mar-2018 | $4.19M | 00.000 | Completed | Generating Revenue | |
| 1. Early Stage VC | 15-Dec-2015 | Completed | Generating Revenue |
Instrumental Comparisons
Description
Primary
Industry
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a digital discovery platform designed to profile and rank independent talent. The company's platform levera
Media and Information Services (B2B)
London, United Kingdom
39
As of 2022
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Fort Lee, NJ
00
As of 0000
000.00
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000000000000 000 00000000000
Mexico City, Mexico
0
As of 0000
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Add Comparison
Instrumental Competitors (2)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Creatd | Formerly VC-backed | Fort Lee, NJ | 00 | 000.00 | 000000000 | 000.00 |
| 00000000000 | Angel-Backed | Mexico City, Mexico | 0 | 000000000000 |
Instrumental Executive Team (8)
Instrumental Board Members (6)
| Name | Representing | Role | Since |
|---|---|---|---|
| Charles Mindenhall | Blenheim Chalcot | Chairman | 000 0000 |
| Max Lousada | Warner Music Group | Board Member | 000 0000 |
| Stewart Easterbrook | Self | Board Member | 000 0000 |
| William Roedy | Self | Board Member | 000 0000 |
Instrumental Signals
Growth Rate
0.80%
Weekly
Growth
Growth
Weekly Growth
0.80%, 93rd %
-35.5%.
530%
Size Multiple
219x
Median
Size Multiple
219x, 100th %ile
0.00x
0.95x.
413Kx
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
Instrumental Investors (6)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|---|---|---|---|---|
| Blenheim Chalcot | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Claire Tavernier | Angel (individual) | Minority | 000 0000 | 000000 0 | |
| Michael Tobin | Angel (individual) | Minority | 000 0000 | 000000 0 | |
| Stewart Easterbrook | Angel (individual) | Minority | 000 0000 | 000000 0 | |
| Warner Music Group | Corporation | Minority | 000 0000 | 000000 0 |