Reform Overview

  • Founded
  • 2014

  • Status
  • Private

  • Employees
  • 155

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $27M

  • Investors
  • 3

Reform General Information


Operator of an interior architecture company intended to offer designing and kitchen furnishings. The company offers kitchen fronts, countertops, cabinets, drawers, and other high-quality interior storage solutions made from rich and varied materials with durability and versatility, enabling users to get quality designer kitchen furnishings at a reasonable price.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Home Furnishings
Primary Office
  • Otto Busses Vej 5A
  • Bygning OBV 026
  • 2450 Copenhagen
  • Denmark
+45 71 00 00 00

Reform Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Reform Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Later Stage VC 19-Apr-2022 $27M 000.00 Completed Generating Revenue
3. Later Stage VC (Series B) 15-Dec-2020 000.00 000.00 000.00 Completed Generating Revenue
2. Debt - General 11-Feb-2020 $979K Completed Generating Revenue
1. Seed Round 18-Mar-2016 $979K $979K Completed Startup
To view Reform’s complete valuation and funding history, request access »

Reform Executive Team (2)

Name Title Board Seat Contact Info
Jeppe Christensen Co-Founder & Co-Chief Executive Officer
Michael Andersen Co-Founder, Co-Chief Executive Officer & CSO
To view Reform’s complete executive team members history, request access »

Reform Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Reform Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Experienced Capital Partners PE/Buyout Minority 000 0000 000000 0
Vækstfonden Venture Capital Minority 000 0000 000000 0
VF Venture Corporate Venture Capital Minority 000 0000 000000 0
To view Reform’s complete investors history, request access »