Reform Overview

  • Founded
  • 2014
  • Status
  • Private
  • Employees
  • 94
  • Latest Deal Type
  • Later Stage VC
  • Latest Deal Amount
  • $11.3M
Latest Deal Amount
  • Investors
  • 1

Reform General Information


Operator of a design company specialized in designing kitchen furnishings. The company offers kitchen fronts, countertops, cabinets, drawers, and other high-quality interior storage solutions made from rich and varied materials with durability and versatility, thereby offering users quality designer kitchen furnishings at a reasonable price.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Home Furnishings
Other Industries
Other Services (B2C Non-Financial)
Primary Office
  • Otto Busses Vej 5A
  • Bygning OBV 026
  • 2450 Copenhagen
  • Denmark
+45 71 00 00 00

Reform Timeline

Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Reform Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC 16-Dec-2020 $11.3M 00000 Completed Generating Revenue
2. Debt - General 11-Feb-2020 00000 Completed Generating Revenue
1. Seed Round 18-Mar-2016 $979K $979K Completed Startup
To view Reform’s complete valuation and funding history, request access »

Reform Executive Team (2)

Name Title Board Seat Contact Info
Jeppe Christensen Co-Founder & Co-Chief Executive Officer
Michael Andersen Co-Founder, Co-Chief Executive Officer & CSO
To view Reform’s complete executive team members history, request access »

Reform Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Reform Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Vækstfonden Venture Capital Minority 000 0000 000000 0
To view Reform’s complete investors history, request access »