Trax (Electronics (B2C)) Overview

  • Founded
  • 2012
  • Status
  • Private
  • Employees
  • 6
  • Latest Deal Type
  • Early Stage VC
  • Latest Deal Amount
  • $55K
Latest Deal Amount
  • Investors
  • 4

Trax (Electronics (B2C)) General Information


Developer of a global positioning system (GPS) tracker designed for users locate their children and pets at any time and from anywhere. The company's tracker uses sensor fusion technology to provide indoor navigation capabilities and is fitted with a durable and waterproof silicone case that withstands drops, water, mud, snow and other environmental factors, enabling parents and pet owners to stay connected with loved ones at playgrounds, malls, schools and just about any other place.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Electronics (B2C)
Other Industries
Application Software
Primary Office
  • Wallingatan 18
  • 111 24 Stockholm
  • Sweden
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Trax (Electronics (B2C)) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Early Stage VC 01-Jun-2016 $55K 0000 Completed Generating Revenue
3. Equity Crowdfunding 01-Feb-2016 00.00 Completed Generating Revenue
2. Early Stage VC Completed Generating Revenue
1. Product Crowdfunding 01-Mar-2013 $117K Completed Generating Revenue
To view Trax (Electronics (B2C))’s complete valuation and funding history, request access »

Trax (Electronics (B2C)) Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a global positioning system (GPS) tracker designed for users locate their children and pets at any time and
Electronics (B2C)
Stockholm, Sweden
6 As of 2017
0000000000 0 0000


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00000000000 (000)
Milan, Italy
00 As of 0000
0.000 0000-00-00
000000000000 00.000


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00000000000 (000)
Pasching, Austria
00 As of 0000
0000000000 0 00.000
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Trax (Electronics (B2C)) Competitors (5)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Kippy Venture Capital-Backed Milan, Italy 00 00.000 000000000000 00.000
00000000 Venture Capital-Backed Pasching, Austria 00 00.000 0000000000 0 00.000
0000000 (000) Formerly VC-backed San Francisco, CA 00 0000 000000&0 0000
0000 000000000000 Accelerator/Incubator Backed Menlo Park, CA 00000 000000000000 00000
000000000 Formerly VC-backed San Diego, CA 00 00.00 000000&0 00.00
To view Trax (Electronics (B2C))’s complete competitors history, request access »

Trax (Electronics (B2C)) Executive Team (6)

Name Title Board Seat Contact Info
Michel Bracke Chief Executive Officer
Tobias Stenberg Co-Founder
You’re viewing 2 of 6 executive team members. Get the full list »

Trax (Electronics (B2C)) Board Members (1)

Name Representing Role Since
Ted Elvhage Stockholms Affärsänglar Board Member 000 0000
To view Trax (Electronics (B2C))’s complete board members history, request access »

Trax (Electronics (B2C)) Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Trax (Electronics (B2C)) Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Keiretsu Forum Venture Capital Minority 000 0000 000000 0
BT Group (UK) Corporation Minority 000 0000 000000 0
Etagra Group Corporation Minority 000 0000 000000 0
Stockholms Affärsänglar Angel Group Minority 000 0000 000000 0
To view Trax (Electronics (B2C))’s complete investors history, request access »