Once Upon a Farm Overview

  • Founded
  • 2014

Founded
  • Status
  • Private

  • Employees
  • 91

Employees
  • Latest Deal Type
  • Series D

  • Latest Deal Amount
  • $52M

  • Investors
  • 10

Once Upon a Farm General Information

Description

Producer of cold-pressed organic baby food intended to serve tasty and nutritious foods to kids of all ages. The company's baby food is made using high-pressure processing technology to retain product flavor, aroma, color, texture and nutrients to optimize nutrition absorption and palate development in infants, enabling parents to serve their kids fresh and healthy food.

Contact Information

Formerly Known As
PureJoy
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Food Products
Other Industries
Specialty Retail
Primary Office
  • 2111 San Pablo Avenue
  • Suite 2216
  • Berkeley, CA 94702
  • United States
+1 (888) 000-0000

Once Upon a Farm Timeline

2020202120222023
Financing RoundCaptured Employee CountEstimated Employee Growth

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Once Upon a Farm Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Later Stage VC (Series D) 09-Mar-2022 $52M 0000 Completed Generating Revenue
4. Later Stage VC 29-Jun-2021 000.00 0000 Completed Generating Revenue
3. Early Stage VC (Series B) 13-Nov-2018 0000 0000 Completed Generating Revenue
2. Early Stage VC (Series A) 19-Jun-2017 $3.96M $3.96M Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2014 Completed Startup
To view Once Upon a Farm’s complete valuation and funding history, request access »

Once Upon a Farm Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of cold-pressed organic baby food intended to serve tasty and nutritious foods to kids of all ages. The company
Food Products
Berkeley, CA
91 As of 2022
0000
00000000000 0000

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0000 00000000
San Francisco, CA
00 As of 0000
00.000
00.00 0000-00-00
000000&0 00.000

000000

labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitati
0000 00000000
New York, NY
00 As of 0000
0000
0000 0000-00-00
00000000000 0000
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Once Upon a Farm Competitors (20)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Amara Organic Baby Food Formerly VC-backed San Francisco, CA 00 00.000 000000&0 00.000
000000 00000 Venture Capital-Backed New York, NY 00 0000 00000000000 0000
0000 Venture Capital-Backed Miami, FL 00 000.00 0000000000 0 000.00
0000000 Private Equity-Backed London, United Kingdom 00 0000 000000000000
00000. 000. 0000! Venture Capital-Backed Los Angeles, CA 00 00.000 00000000000 00.000
You’re viewing 5 of 20 competitors. Get the full list »

Once Upon a Farm Executive Team (8)

Name Title Board Seat Contact Info
John Foraker Co-Founder, Chief Executive Officer and Board Member
Lawrence Waldman Chief Operating Officer & President
Chris Folena Chief Financial Officer
Cheryl VanValkenburgh Chief Customer Officer & Vice President
Katie Marston Chief Marketing Officer
You’re viewing 5 of 8 executive team members. Get the full list »

Once Upon a Farm Board Members (10)

Name Representing Role Since
Brett Thomas CAVU Consumer Partners Board Member 000 0000
Cassandra Curtis Once Upon a Farm Co-Founder, Chief Innovation Officer and Board Member 000 0000
Chuck Templeton Self Board Member 000 0000
Filipp Chebotarev Cambridge Companies SPG Board Member 000 0000
Jared Jacobs CAVU Consumer Partners Board Member 000 0000
You’re viewing 5 of 10 board members. Get the full list »

Once Upon a Farm Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Once Upon a Farm Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
CAVU Consumer Partners Venture Capital Minority 000 0000 000000 0
Everplus Capital PE/Buyout Minority 000 0000 000000 0
Beechwood Capital Venture Capital Minority 000 0000 000000 0
Cambridge Companies SPG Venture Capital Minority 000 0000 000000 0
CircleUp Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 10 investors. Get the full list »

Once Upon a Farm Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000 0000 22-Jun-2021 0000000000 Food Products 0000 0000
To view Once Upon a Farm’s complete acquisitions history, request access »