Once Upon a Farm Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 183

Employees

  • Latest Deal Type
  • Series D

  • Latest Deal Amount
  • $52M

  • Investors
  • 13

Once Upon a Farm General Information

Description

Producer of cold-pressed organic baby food intended to serve tasty, crave-worthy, refrigerated snacks for children of all ages. The company's food is made using high-pressure processing technology to retain product flavor, aroma, color, texture and nutrients to optimize nutrition absorption and palate development in infants, enabling parents to serve their kids fresh, organic and healthy food.

Contact Information

Formerly Known As
PureJoy
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 2111 San Pablo Avenue
  • Suite 2216
  • Berkeley, CA 94702
  • United States
+1 (888) 000-0000
Primary Industry
Food Products
Other Industries
Specialty Retail
Vertical(s)
Corporate Office
  • 2111 San Pablo Avenue
  • Suite 2216
  • Berkeley, CA 94702
  • United States
+1 (888) 000-0000

Once Upon a Farm Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Once Upon a Farm Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Later Stage VC (Series D) 09-Mar-2022 $52M 00000 Completed Generating Revenue
4. Later Stage VC 29-Jun-2021 000.00 000.00 Completed Generating Revenue
3. Early Stage VC (Series B) 13-Nov-2018 0000 0000 Completed Generating Revenue
2. Early Stage VC (Series A) 19-Jun-2017 $3.96M $3.96M Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2014 Completed Startup
To view Once Upon a Farm’s complete valuation and funding history, request access »

Once Upon a Farm Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of cold-pressed organic baby food intended to serve tasty, crave-worthy, refrigerated snacks for children of al
Food Products
Berkeley, CA
183 As of 2024
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0000 00000000
New York, NY
000 As of 0000
0000
00000 0000-00-00
00000000000 0000

00000

ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit
0000 00000000
Newtown, PA
00 As of 0000
000.00
0000 0000-00-00
00000000000 000.00
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Once Upon a Farm Competitors (25)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Little Spoon Venture Capital-Backed New York, NY 000 0000 00000000000 0000
Amara Organic Foods Venture Capital-Backed Newtown, PA 00 000.00 00000000000 000.00
Lil'Gourmets Venture Capital-Backed Chicago, IL 0 0000000000 0
Serenity Kids Venture Capital-Backed Austin, TX 00 0000 00000000000 0000
Baby Gourmet Foods Formerly VC-backed Calgary, Canada 00 00.000 000000&0 00.000
You’re viewing 5 of 25 competitors. Get the full list »

Once Upon a Farm Executive Team (8)

Name Title Board Seat
John Foraker Co-Founder, Chief Executive Officer and Board Member
Lawrence Waldman Chief Operating Officer & President
Chris Folena Chief Financial Officer
Cheryl VanValkenburgh Chief Customer Officer & Vice President
Katie Marston Chief Marketing Officer
You’re viewing 5 of 8 executive team members. Get the full list »

Once Upon a Farm Board Members (13)

Name Representing Role Since
Brett Thomas CAVU Consumer Partners Board Member 000 0000
Cassandra Curtis Once Upon a Farm Co-Founder, Chief Innovation Officer and Board Member 000 0000
Chuck Templeton S2G Ventures Board Member 000 0000
Debra Eschmeyer Self Board Member 000 0000
Filipp Chebotarev Cambridge Companies SPG Board Member 000 0000
You’re viewing 5 of 13 board members. Get the full list »

Once Upon a Farm Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Once Upon a Farm Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Access Capital (Dallas) Growth/Expansion Minority 000 0000 000000 0
IRA Capital Real Estate 000 0000 000000 0
Passive Impact Impact Investing Minority 000 0000 000000 0
CAVU Consumer Partners Venture Capital Minority 000 0000 000000 0
Everplus Capital Asset Manager Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Once Upon a Farm Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Raised Real 22-Jun-2021 0000000000 Food Products 0000 0000
To view Once Upon a Farm’s complete acquisitions history, request access »

Once Upon a Farm FAQs

  • When was Once Upon a Farm founded?

    Once Upon a Farm was founded in 2014.

  • Who is the founder of Once Upon a Farm?

    John Foraker, Jennifer Garner, Cassandra Curtis, and Ari Raz are the founders of Once Upon a Farm.

  • Who is the CEO of Once Upon a Farm?

    John Foraker is the CEO of Once Upon a Farm.

  • Where is Once Upon a Farm headquartered?

    Once Upon a Farm is headquartered in Berkeley, CA.

  • What is the size of Once Upon a Farm?

    Once Upon a Farm has 183 total employees.

  • What industry is Once Upon a Farm in?

    Once Upon a Farm’s primary industry is Food Products.

  • Is Once Upon a Farm a private or public company?

    Once Upon a Farm is a Private company.

  • What is Once Upon a Farm’s current revenue?

    The current revenue for Once Upon a Farm is 000000.

  • How much funding has Once Upon a Farm raised over time?

    Once Upon a Farm has raised $108M.

  • Who are Once Upon a Farm’s investors?

    Access Capital (Dallas), IRA Capital, Passive Impact, CAVU Consumer Partners, and Everplus Capital are 5 of 13 investors who have invested in Once Upon a Farm.

  • Who are Once Upon a Farm’s competitors?

    Little Spoon, Amara Organic Foods, Lil'Gourmets, Serenity Kids, and Baby Gourmet Foods are some of the 25 competitors of Once Upon a Farm.

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