Insert Coin Overview

  • Founded
  • 2012

  • Status
  • Private

  • Employees
  • 30

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $4.51M

  • Investors
  • 13

Insert Coin General Information


Developer of a gamification platform designed to enhance and improve digital products, from smaller applications to global platforms. The company's platform provides the exact right expertise, depending on the industry, and put together a task force creating a tailored package based on needs and wants, enabling clients to onboard, convert, engage, and retain customers.

Contact Information

Formerly Known As
Mobile Storytelling
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Entertainment Software
Primary Office
  • Vasagatan 33
  • 411 37 Gothenburg
  • Sweden
+46 070-950 00 00

Insert Coin Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Insert Coin Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC 06-Jun-2022 $4.51M 00.000 Completed Generating Revenue
5. Later Stage VC 06-Nov-2019 00.000 00.000 00.000 Completed Generating Revenue
4. Later Stage VC 18-Jun-2018 00.000 00.00 00.000 Completed Generating Revenue
3. Accelerator/Incubator 00.000 Completed Generating Revenue
2. Early Stage VC 01-Dec-2016 $547K $1.56M 00.000 Completed Generating Revenue
1. Early Stage VC (Series A) 03-Nov-2016 $1.02M $1.02M Completed Generating Revenue
To view Insert Coin’s complete valuation and funding history, request access »

Insert Coin Executive Team (12)

Name Title Board Seat Contact Info
Carl Bjerkne Co-Founder & Chief Executive Officer
Nour Wålstedt Chief Operations Officer
Peter Luts Chief Marketing Officer
Emil Marin Co-Founder & Art Director
Jonathan Sterner Co-Founder, Chief Innovation Officer & Board Member
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Insert Coin Board Members (4)

Name Representing Role Since
Åke Lunden Insert Coin Board Member 000 0000
Christian Rajter Insert Coin Board Member 000 0000
Joel Lindeman Insert Coin Board Member 000 0000
Maria Grimaldi Insert Coin Board Member 000 0000
To view Insert Coin’s complete board members history, request access »

Insert Coin Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Insert Coin Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
FROS Ventures Venture Capital Minority 000 0000 000000 0
Plug and Play Tech Center Accelerator/Incubator Minority 000 0000 000000 0
Åke Lundén Angel (individual) Minority 000 0000 000000 0
Andreas Nyberg Angel (individual) Minority 000 0000 000000 0
Markus Kullendorff Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »