When Fresh Overview

  • Founded
  • 2012
Founded
  • Status
  • Private
  • Latest Deal Type
  • Corporate
  • Latest Deal Amount
  • $669K
Latest Deal Amount
  • Investors
  • 1

When Fresh General Information

Description

Developer of a data service platform intended to help businesses identify the likely future purchases of their consumers and plan the right time to engage with them. The company's data service platform uses advanced predictive customer analytics to enable companies to identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming enabling companies to make decisions at speed that deliver the very best results for their customers.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Angel-Backed
Primary Industry
Application Software
Other Industries
Other Services (B2C Non-Financial)
Primary Office
  • 20-22 Wenlock Road
  • London N1 7GU
  • England, United Kingdom
+44 020 0000 0000

When Fresh Timeline

2018201920202021
Financing Round
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When Fresh Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Corporate 07-Jun-2019 $669K 00.000 000.00 Completed Startup
2. Later Stage VC 07-Jun-2018 00.000 00.000 000.00 Completed Startup
1. Angel (individual) 03-Mar-2017 $1.03M $1.03M 00.000 Completed Startup
To view When Fresh’s complete valuation and funding history, request access »

When Fresh Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary 0,000 00.000000 0000.0 0000.0 00 0000.0 00
Ordinary 0,000 00.000000 0000.00 0000.00 00 0000.00 0.00
Ordinary 0,000 00.000000 000.0 000.0 00 000.0 0.000
Ordinary 4,588 $0.007433 $97.21 $97.21 1x $97.21 5.32%
Ordinary 9,435 $0.007433 $65.31 $65.31 1x $65.31 10.94%
To view When Fresh’s complete cap table history, request access »

When Fresh Executive Team (2)

Name Title Board Seat Contact Info
Alan Dean Co-Founder & Technical Director
Mark Cunningham Co-Founder
To view When Fresh’s complete executive team members history, request access »

When Fresh Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
CLS Data Corporation Minority 000 0000 000000 0
To view When Fresh’s complete investors history, request access »