Form Athletica Overview

  • Founded
  • 2016
  • Status
  • Private
  • Employees
  • 81
  • Latest Deal Type
  • Series A
  • Latest Deal Amount
  • $8.51M
Latest Deal Amount
  • Investors
  • 2

Form Athletica General Information


Developer of a wearable device designed to help athletes in training and improve performance. The company develops premium swim goggles with a see-through, augmented-reality display that delivers performance metrics like split times, distance, stroke rate, pace, and calories, thereby enabling customers to see real-time visual feedback while they swim.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Electronics (B2C)
Other Industries
Other Consumer Durables
Recreational Goods
Application Software
Primary Office
  • 1090 Homer Street
  • Unit 200
  • Vancouver, British Columbia V6B 2W9
  • Canada
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Form Athletica Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Early Stage VC (Series A) 21-Apr-2020 $8.51M 00.000 Completed Generating Revenue
1. Early Stage VC Completed Startup
To view Form Athletica’s complete valuation and funding history, request access »

Form Athletica Executive Team (1)

Name Title Board Seat Contact Info
Dan Eisenhardt Founder & Chief Executive Officer
To view Form Athletica’s complete executive team members history, request access »

Form Athletica Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Form Athletica Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Silicon Valley Bank Lender/Debt Provider Minority 000 0000 000000 0
Pallasite Ventures Venture Capital Minority 000 0000 000000 0
To view Form Athletica’s complete investors history, request access »