Mented Cosmetics Overview

  • Founded

  • 2016

Founded
  • Status

  • Private

  • Employees

  • 21

Employees
  • Latest Deal Type

  • Angel

  • Investors

  • 12

Mented Cosmetics General Information

Description

Operator of a cosmetics brand intended to offer cruelty-free makeup for all women. The company offers a range of lipsticks and other beauty products that is vegan, non-toxic and formulated especially for women of color, enabling women to have access to makeup products that suit their skin tones.

Contact Information

Website
www.mentedcosmetics.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Personal Products
Other Industries
Internet Retail
Primary Office
  • 82 Nassau Street
  • Suite 60614
  • New York, NY 10038
  • United States
+1 (617) 000-0000

Mented Cosmetics Timeline

2020202120222023
Financing RoundCaptured Employee CountEstimated Employee Growth

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Mented Cosmetics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Angel (individual) 08-Apr-2022 00.00 Completed Generating Revenue
3. Later Stage VC (Series A) 17-Sep-2021 00.000 00.00 000.00 Completed Generating Revenue
2. Seed Round 29-May-2018 $4.2M $4.21M 00.00 Completed Generating Revenue
1. Capitalization 01-Jan-2016 $10K $10K Completed Startup
To view Mented Cosmetics’s complete valuation and funding history, request access »

Mented Cosmetics Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A-1 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A-2 000,000 00.000000 00.00 00.00 00 00.00 0.000
Seed 2 3,218,270 $0.000100 $0.37 $0.37 1x $0.37 14.03%
Seed 1 6,461,329 $0.000100 $0.46 $0.46 1x $0.46 28.16%
To view Mented Cosmetics’s complete cap table history, request access »

Mented Cosmetics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a cosmetics brand intended to offer cruelty-free makeup for all women. The company offers a range of lipstic
Personal Products
New York, NY
21 As of 2023
00.00
0000000000 00.00

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00000000 00000000
Seattle, WA
000 As of 0000
000.00
000000000000 000.00

00000

ua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut a
00000000 00000000
Petaluma, CA
000 As of 0000
000.00
00000000000 000.00
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Mented Cosmetics Competitors (59)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Julep (Personal Products) Formerly PE-Backed Seattle, WA 000 000.00 000000000000 000.00
00000 000000 Venture Capital-Backed Petaluma, CA 000 000.00 00000000000 000.00
000 0000 0000 0000 Corporate Backed or Acquired London, United Kingdom 0000 000000&0
0000 Venture Capital-Backed New York, NY 00 0000000000 0
00000 000000 Corporate Backed or Acquired San Francisco, CA 0000000000 0
You’re viewing 5 of 59 competitors. Get the full list »

Mented Cosmetics Executive Team (2)

Name Title Board Seat Contact Info
Kristen Miller Co-Founder, Chief Executive Officer, President & Board Member
Amanda Johnson Co-Founder & Board Member
To view Mented Cosmetics’s complete executive team members history, request access »

Mented Cosmetics Board Members (3)

Name Representing Role Since
Amanda Johnson Mented Cosmetics Co-Founder & Board Member 000 0000
Karen Howland CircleUp Board Member 000 0000
Kristen Miller Mented Cosmetics Co-Founder, Chief Executive Officer, President & Board Member 000 0000
To view Mented Cosmetics’s complete board members history, request access »

Mented Cosmetics Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mented Cosmetics Investors (12)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
BLXVC Angel Group Minority 000 0000 000000 0
Grubstakes Angel Group Minority 000 0000 000000 0
Natureza Growth Partners Growth/Expansion Minority 000 0000 000000 0
BAM Ventures Venture Capital Minority 000 0000 000000 0
BBG Ventures (North America) Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 12 investors. Get the full list »

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