Counter. Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 4,521

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 13

  • Investments
  • 1

Counter. General Information

Description

Manufacturer of personal care products intended to offer clean beauty alternatives to consumers. The company engages in the formulation and development of makeup and skincare products including cleansers, moisturizers and serums, scrubs and body washes, offering its consumers a transparent list of safe ingredients that are clinically proven and effective.

Contact Information

Website
www.counter.com
Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Corporate Office
  • 1745 Berkeley Street
  • Studio 2
  • Santa Monica, CA 90404
  • United States
Primary Industry
Personal Products
Other Industries
Internet Retail
Vertical(s)
Manufacturing
Corporate Office
  • 1745 Berkeley Street
  • Studio 2
  • Santa Monica, CA 90404
  • United States

Counter. Timeline

2023202420252026
Financing Round

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Counter. Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Counter. Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of personal care products intended to offer clean beauty alternatives to consumers. The company engages in
Personal Products
Santa Monica, CA
4,521 As of 2022

Emeryville, CA

Uster, Switzerland
 
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Counter. Competitors (65)

One of Counter.’s 65 competitors is Biossance, a Corporate Backed or Acquired company based in Emeryville, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Biossance Corporate Backed or Acquired Emeryville, CA
The Body Shop Switzerland Corporate Backed or Acquired Uster, Switzerland
Neo Australia Accelerator/Incubator Backed Willoughby, Australia
100% Pure Private Debt Financed San Jose, CA
Pacifica Beauty Private Equity-Backed Carpinteria, CA
You’re viewing 5 of 65 competitors. Get the full list »

Counter. Patents

  • 6

    Total Documents Applications and Grants

  • Total Patents Families

  • 2

    Granted

  • 1

    Pending

  • Expiring in next 12 mo

Counter. Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2018204216-A1 Skin mimicking emulsion Active 14-Jun-2017
AU-2018204216-B2 Skin mimicking emulsion Inactive 14-Jun-2017
CA-3008110-A1 Skin mimicking emulsion Pending 14-Jun-2017
EP-3443949-A1 Skin mimicking emulsion Inactive 14-Jun-2017
US-10966914-B2 Skin mimicking emulsion Inactive 14-Jun-2017 A61K8/553
To view Counter.’s complete patent history, request access »

Counter. Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Counter. Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Counter. Investments (1)

Counter.’s most recent deal was a Buyout/LBO with Nude Skincare. The deal was made on 27-Jun-2016.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Nude Skincare 27-Jun-2016 Buyout/LBO Personal Products
To view Counter.’s complete investments history, request access »

Counter. FAQs

  • When was Counter. founded?

    Counter. was founded in 2013.

  • Where is Counter. headquartered?

    Counter. is headquartered in Santa Monica, CA.

  • What is the size of Counter.?

    Counter. has 4,521 total employees.

  • What industry is Counter. in?

    Counter.’s primary industry is Personal Products.

  • Is Counter. a private or public company?

    Counter. is a Private company.

  • What is Counter.’s current revenue?

    The current revenue for Counter. is .

  • How much funding has Counter. raised over time?

    Counter. has raised $13.4M.

  • Who are Counter.’s investors?

    Greycroft has invested in Counter..

  • Who are Counter.’s competitors?

    Biossance, The Body Shop Switzerland, Neo Australia, 100% Pure, and Pacifica Beauty are some of the 65 competitors of Counter..

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