Betty Overview

  • Year Founded
  • 1994

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 298

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 1

  • Investments
  • 1

Betty General Information

Description

Operator of a marketing agency intended to serve businesses across multiple industries. The company offers a full spectrum of marketing services, including direct and digital marketing, print and broadcast advertising, media planning, social media marketing, and graphics services to a wide range of acclaimed brands.

Contact Information

Formerly Known As
Periscope
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Corporate Office
  • 10 Northeast 2nd Street
  • Suite 220
  • Minneapolis, MN 55413
  • United States
+1 (612)
Primary Industry
Media and Information Services (B2B)
Parent Company
Quad/Graphics
Corporate Office
  • 10 Northeast 2nd Street
  • Suite 220
  • Minneapolis, MN 55413
  • United States
+1 (612)

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Betty Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Betty Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a marketing agency intended to serve businesses across multiple industries. The company offers a full spectr
Media and Information Services (B2B)
Minneapolis, MN
298 As of 2026

New York, NY
 

Brooklyn, NY
 
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Betty Competitors (70)

One of Betty’s 70 competitors is 160over90, a Formerly PE-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
160over90 Formerly PE-Backed New York, NY
R/GA Media Group Private Equity-Backed Brooklyn, NY
BVK Private Debt Financed Milwaukee, WI
Black Dog Advertising & Design Corporation Miami, FL
Mono (Media and Information Services) Corporate Backed or Acquired Minneapolis, MN
You’re viewing 5 of 70 competitors. Get the full list »

Betty Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Betty Acquisitions (1)

Betty’s most recent deal was a Merger/Acquisition with Anthem Marketing Solution. The deal was made on 05-Jun-2017.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Anthem Marketing Solution 05-Jun-2017 Merger/Acquisition Media and Information Services (B2B)
To view Betty’s complete acquisitions history, request access »

Betty FAQs

  • When was Betty founded?

    Betty was founded in 1994.

  • Where is Betty headquartered?

    Betty is headquartered in Minneapolis, MN.

  • What is the size of Betty?

    Betty has 298 total employees.

  • What industry is Betty in?

    Betty’s primary industry is Media and Information Services (B2B).

  • Is Betty a private or public company?

    Betty is a Private company.

  • What is the current valuation of Betty?

    The current valuation of Betty is .

  • What is Betty’s current revenue?

    The current revenue for Betty is .

  • Who are Betty’s competitors?

    160over90, R/GA Media Group, BVK, Black Dog Advertising & Design, and Mono (Media and Information Services) are some of the 70 competitors of Betty.

  • When was Betty acquired?

    Betty was acquired on 28-Nov-2018.

  • Who acquired Betty?

    Betty was acquired by Quad/Graphics.

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