Deedster Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 21

Employees

  • Latest Deal Type
  • M&A

Deedster General Information

Description

Developer of a climate action and engagement platform designed to help organizations measure, communicate, and reduce environmental impact using data-driven tools. The company's platform combines a granular carbon calculator based on national datasets and multiple methodologies, transaction-linked emissions insights, interactive quizzes, curated educational content on climate themes, and gamified reduction activities using points and rewards, enabling corporates and financial institutions to engage employees and customers in climate action, track behavioral change, and support sustainability initiatives at scale.

Contact Information

Website
www.deedster.com
Formerly Known As
SDG12
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Sveavägen 24-26
  • 111 57 Stockholm
  • Sweden
Primary Industry
Business/Productivity Software
Other Industries
Financial Software
Environmental Services (B2B)
Parent Company
Climcycle
Vertical(s)
Climate Tech, FinTech
Corporate Office
  • Sveavägen 24-26
  • 111 57 Stockholm
  • Sweden

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Deedster Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Merger/Acquisition 09-Jun-2026 Completed Generating Revenue
11. Accelerator/Incubator 01-Jan-2025 Completed Generating Revenue
10. Later Stage VC 28-May-2024 Completed Generating Revenue
9. Accelerator/Incubator Completed Generating Revenue
8. Later Stage VC 17-Oct-2023 Completed Generating Revenue
7. Early Stage VC 01-Jan-2022 Completed Generating Revenue
6. Accelerator/Incubator 01-Jan-2021 Completed Generating Revenue
5. Seed Round 08-Mar-2019 Completed Generating Revenue
4. Seed Round 20-Nov-2017 $681K $952K Completed Startup
3. Seed Round 03-Jul-2017 $266K $271K Completed Startup
To view Deedster’s complete valuation and funding history, request access »

Deedster Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Ordinary
Ordinary
Ordinary 1,150 $473.88 $473.88 1x $473.88 1.09%
Ordinary 9,465 $71.94 $71.94 1x $71.94 8.96%
To view Deedster’s complete cap table history, request access »

Deedster Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a climate action and engagement platform designed to help organizations measure, communicate, and reduce en
Business/Productivity Software
Stockholm, Sweden
21 As of 2026

Dover, DE
 

Gothenburg, Sweden
 
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Deedster Competitors (5)

One of Deedster’s 5 competitors is Joulebug, a Formerly VC-backed company based in Dover, DE.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Joulebug Formerly VC-backed Dover, DE
CarbonCloud Venture Capital-Backed Gothenburg, Sweden
Meniga Venture Capital-Backed London, United Kingdom
Doconomy Venture Capital-Backed Stockholm, Sweden
Good On You Venture Capital-Backed Sydney, Australia
You’re viewing 5 of 5 competitors. Get the full list »

Deedster Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Deedster Former Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds
BlueLion Incubator Accelerator/Incubator
Angel (individual) Minority
CVX Ventures Venture Capital Minority
Mastercard Lighthouse Accelerator/Incubator
Maze X Accelerator/Incubator Minority
You’re viewing 5 of 9 investors. Get the full list »

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Deedster FAQs

  • When was Deedster founded?

    Deedster was founded in 2016.

  • Where is Deedster headquartered?

    Deedster is headquartered in Stockholm, Sweden.

  • What is the size of Deedster?

    Deedster has 21 total employees.

  • What industry is Deedster in?

    Deedster’s primary industry is Business/Productivity Software.

  • Is Deedster a private or public company?

    Deedster is a Private company.

  • What is Deedster’s current revenue?

    The current revenue for Deedster is .

  • How much funding has Deedster raised over time?

    Deedster has raised $7.46M.

  • Who are Deedster’s investors?

    BlueLion Incubator, , CVX Ventures, Mastercard Lighthouse, and Maze X are 5 of 9 investors who have invested in Deedster.

  • Who are Deedster’s competitors?

    Joulebug, CarbonCloud, Meniga, Doconomy, and Good On You are competitors of Deedster.

  • When was Deedster acquired?

    Deedster was acquired on 09-Jun-2026.

  • Who acquired Deedster?

    Deedster was acquired by Climcycle.

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