Huel Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 300

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $100M

  • Investors
  • 8

Huel General Information

Description

Producer of nutritional powders intended to offer a healthy, convenient, and affordable meal supplement with minimal effort. The company's powders are made from sustainable ingredients with a range of different flavors, which include essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients, enabling consumers to buy affordably priced meal supplements to maintain a healthy diet.

Contact Information

Website
www.uk.huel.com
Formerly Known As
Bodyhack
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Unit 6
  • Icknield Way Industrial Estate
  • Tring HP23 4RN
  • England, United Kingdom
+44 01296
Primary Industry
Food Products
Other Industries
Other Consumer Non-Durables
Internet Retail
Vertical(s)
FoodTech, LOHAS & Wellness, E-Commerce
Corporate Office
  • Unit 6
  • Icknield Way Industrial Estate
  • Tring HP23 4RN
  • England, United Kingdom
+44 01296

Huel Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Huel Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC 01-Nov-2023 $100M Completed Generating Revenue
2. Later Stage VC (Series B) 01-Dec-2022 Completed Generating Revenue
1. Later Stage VC 04-Oct-2018 $26.1M $26.1M Completed Generating Revenue
To view Huel’s complete valuation and funding history, request access »

Huel Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
B Ordinary
B Ordinary
Ordinary
A Ordinary 1,050,727 $0.000012 $22.38 $22.38 1x $22.38 9.68%
Ordinary 540,000 $0.000012 $0.02 $0.02 1x $0.02 4.97%
To view Huel’s complete cap table history, request access »

Huel Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of nutritional powders intended to offer a healthy, convenient, and affordable meal supplement with minimal eff
Food Products
Tring, United Kingdom
300 As of 2024

Steamboat Springs, CO
 

Toronto, Canada
 
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Huel Competitors (45)

One of Huel’s 45 competitors is Honey Stinger, a Venture Capital-Backed company based in Steamboat Springs, CO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Honey Stinger Venture Capital-Backed Steamboat Springs, CO
Nud Fud Accelerator/Incubator Backed Toronto, Canada
Purely Elizabeth Venture Capital-Backed Boulder, CO
Urban Remedy Venture Capital-Backed Richmond, CA
Graze Formerly PE-Backed Richmond, United Kingdom
You’re viewing 5 of 45 competitors. Get the full list »

Huel Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Huel Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Morgan Stanley Investment Bank Minority
Steven Bartlett Angel (individual) Minority
Catena Capital Venture Capital Minority
Grace Beverley Angel (individual) Minority
Idris Elba Angel (individual) Minority
You’re viewing 5 of 8 investors. Get the full list »

Huel FAQs

  • When was Huel founded?

    Huel was founded in 2012.

  • Where is Huel headquartered?

    Huel is headquartered in Tring, United Kingdom.

  • What is the size of Huel?

    Huel has 300 total employees.

  • What industry is Huel in?

    Huel’s primary industry is Food Products.

  • Is Huel a private or public company?

    Huel is a Private company.

  • What is Huel’s current revenue?

    The current revenue for Huel is .

  • How much funding has Huel raised over time?

    Huel has raised $184M.

  • Who are Huel’s investors?

    Morgan Stanley, Steven Bartlett, Catena Capital, Grace Beverley, and Idris Elba are 5 of 8 investors who have invested in Huel.

  • Who are Huel’s competitors?

    Honey Stinger, Nud Fud, Purely Elizabeth, Urban Remedy, and Graze are some of the 45 competitors of Huel.

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