Tru Fragrance + Beauty Overview

  • Year Founded
  • 1969

Year Founded

  • Status
  • Private

  • Employees
  • 131

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 2

  • Investments
  • 2

Tru Fragrance + Beauty General Information

Description

Developer and manufacturer of private brand fragrances and beauty products intended to help retailers reach their maximum potential while forming connections with consumers. The company provides ideation support, global operations management, strategy, brand marketing, data intelligence, funding and portfolio management, and other related services, thereby enabling clients to achieve business growth, establish profitable business models, and secure consumer loyalty.

Contact Information

Formerly Known As
Romane Fragrances
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 7725 South Quincy Street
  • Willowbrook, IL 60527
  • United States
+1 (630)
Primary Industry
Other Commercial Services
Other Industries
Personal Products
Vertical(s)
Corporate Office
  • 7725 South Quincy Street
  • Willowbrook, IL 60527
  • United States
+1 (630)

Tru Fragrance + Beauty Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Tru Fragrance + Beauty Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Tru Fragrance + Beauty Patents

Tru Fragrance + Beauty Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D897689-S1 Cosmetic brush head Active 19-Feb-2018
US-D914369-S1 Cosmetic brush head Active 19-Feb-2018
US-D859000-S1 Cosmetic brush head Active 19-Feb-2018

Tru Fragrance + Beauty Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Tru Fragrance + Beauty Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Tru Fragrance + Beauty Investments (2)

Tru Fragrance + Beauty’s most recent deal was a Buyout/LBO with Lake & Skye. The deal was made on 08-Jan-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Lake & Skye 08-Jan-2025 Buyout/LBO Personal Products
American Provenance 01-Jun-2018 Seed Round Personal Products
To view Tru Fragrance + Beauty’s complete investments history, request access »

Tru Fragrance + Beauty Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Lake & Skye Kingston, NY 2015

Tru Fragrance + Beauty FAQs

  • When was Tru Fragrance + Beauty founded?

    Tru Fragrance + Beauty was founded in 1969.

  • Where is Tru Fragrance + Beauty headquartered?

    Tru Fragrance + Beauty is headquartered in Willowbrook, IL.

  • What is the size of Tru Fragrance + Beauty?

    Tru Fragrance + Beauty has 131 total employees.

  • What industry is Tru Fragrance + Beauty in?

    Tru Fragrance + Beauty’s primary industry is Other Commercial Services.

  • Is Tru Fragrance + Beauty a private or public company?

    Tru Fragrance + Beauty is a Private company.

  • What is Tru Fragrance + Beauty’s current revenue?

    The current revenue for Tru Fragrance + Beauty is .

  • How much funding has Tru Fragrance + Beauty raised over time?

    Tru Fragrance + Beauty has raised $31.6M.

  • Who are Tru Fragrance + Beauty’s investors?

    Monogram Capital Partners and Capital Southwest have invested in Tru Fragrance + Beauty.

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