Field Better Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 39

Employees

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 14

Field Better General Information

Description

Producer of upcycled, clean-label functional ingredients intended for use in the food and beverage industry. The company sources ingredients from a network of many smallholder farmers and uses these ingredients to create nutrient-dense flours and other baking products that are free from gluten, added sugars, chemicals and preservatives, enabling food and beverage companies to create healthy and sustainable products.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 313 North Plankinton Avenue
  • Suite 213
  • Milwaukee, WI 53202
  • United States
+1 (952)
Primary Industry
Food Products
Other Industries
Other Consumer Non-Durables
Other Commercial Products
Corporate Office
  • 313 North Plankinton Avenue
  • Suite 213
  • Milwaukee, WI 53202
  • United States
+1 (952)

Field Better Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Field Better Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Accelerator/Incubator Completed Generating Revenue
12. Accelerator/Incubator 29-Mar-2023 Completed Generating Revenue
11. Accelerator/Incubator 01-Jan-2023 Completed Generating Revenue
10. Later Stage VC 16-Mar-2022 Completed Generating Revenue
9. Accelerator/Incubator 01-Jan-2021 Completed Generating Revenue
8. Early Stage VC 30-Apr-2020 Completed Generating Revenue
7. Accelerator/Incubator 16-Sep-2019 Completed Generating Revenue
6. Product Crowdfunding 01-Jun-2019 Completed Generating Revenue
5. Accelerator/Incubator 06-May-2019 $10K $20K Completed Generating Revenue
4. Grant 01-Apr-2019 $10K $10K Completed Generating Revenue
To view Field Better’s complete valuation and funding history, request access »

Field Better Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed
To view Field Better’s complete cap table history, request access »

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Field Better Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of upcycled, clean-label functional ingredients intended for use in the food and beverage industry. The company
Food Products
Milwaukee, WI
39 As of 2025

San Francisco, CA
 

New York, NY
 
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Field Better Competitors (2)

One of Field Better’s 2 competitors is Upcycled Foods, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Upcycled Foods Venture Capital-Backed San Francisco, CA
Rise Products Accelerator/Incubator Backed New York, NY
You’re viewing 2 of 2 competitors. Get the full list »

Field Better Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Field Better Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
gener8tor Accelerator/Incubator
BrightStar Wisconsin Foundation Venture Capital Minority
Connetic Ventures Venture Capital Minority
CSA Partners Venture Capital Minority
Evergreen Climate Innovations Venture Capital Minority
You’re viewing 5 of 14 investors. Get the full list »

Field Better Investments & Acquisitions (2)

Field Better’s most recent deal was a Merger/Acquisition with Olacoral. The deal was made on 01-Feb-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Olacoral 01-Feb-2021 Merger/Acquisition Environmental Services (B2B)
Olacoral Early Stage VC Environmental Services (B2B)
To view Field Better’s complete investments and acquisitions history, request access »

Field Better Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Olacoral Duluth, MN 2020

Field Better FAQs

  • When was Field Better founded?

    Field Better was founded in 2017.

  • Where is Field Better headquartered?

    Field Better is headquartered in Milwaukee, WI.

  • What is the size of Field Better?

    Field Better has 39 total employees.

  • What industry is Field Better in?

    Field Better’s primary industry is Food Products.

  • Is Field Better a private or public company?

    Field Better is a Private company.

  • What is Field Better’s current revenue?

    The current revenue for Field Better is .

  • How much funding has Field Better raised over time?

    Field Better has raised $4.03M.

  • Who are Field Better’s investors?

    gener8tor, BrightStar Wisconsin Foundation, Connetic Ventures, CSA Partners, and Evergreen Climate Innovations are 5 of 14 investors who have invested in Field Better.

  • Who are Field Better’s competitors?

    Upcycled Foods and Rise Products are competitors of Field Better.

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