LiftLab Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 120

Employees

  • Latest Deal Type
  • Seed

  • Latest Deal Amount
  • $1.1M

  • Investors
  • 8

LiftLab General Information

Description

Developer of a full-funnel media planning platform designed to measure the impact of marketing activities on revenue and profitability. The company offers integrated marketing mix modeling, campaign experiments, real-time performance analysis, and budget allocation scenarios, enabling business-to-business marketers and growth-focused organizations to evaluate campaign effectiveness, allocate advertising budgets, and assess both short-term performance and long-term brand impact.

Contact Information

Website
www.liftlab.com
Formerly Known As
Proxima Analytics
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 1111 Broadway
  • 5th Floor
  • Oakland, CA 94607
  • United States
+1 (888)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
CloudTech & DevOps, SaaS, Marketing Tech
Corporate Office
  • 1111 Broadway
  • 5th Floor
  • Oakland, CA 94607
  • United States
+1 (888)

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

LiftLab Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
1. Seed Round 19-Jun-2019 $1.1M Completed Generating Revenue
To view LiftLab’s complete valuation and funding history, request access »

LiftLab Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a full-funnel media planning platform designed to measure the impact of marketing activities on revenue and
Business/Productivity Software
Oakland, CA
120 As of 2026

Austin, TX
 

Albany, NY
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

LiftLab Competitors (3)

One of LiftLab’s 3 competitors is Measured, a Venture Capital-Backed company based in Austin, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Measured Venture Capital-Backed Austin, TX
Recast Venture Capital-Backed Albany, NY
Haus (Business/Productivity Software) Venture Capital-Backed San Francisco, CA
You’re viewing 3 of 3 competitors. Get the full list »

LiftLab Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

LiftLab Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
WO-2019222114-A1 Strength training and exercise platform Inactive 14-May-2018
WO-2018140959-A1 Systems for dynamic resistance training Inactive 30-Jan-2017

LiftLab Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

LiftLab Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
Aperiam Ventures Corporate Venture Capital Minority
Array Ventures Venture Capital Minority
Angel (individual) Minority
Cowboy Ventures Venture Capital Minority
Angel (individual) Minority
You’re viewing 5 of 8 investors. Get the full list »

Ready to get started?

Request a free trial

LiftLab FAQs

  • When was LiftLab founded?

    LiftLab was founded in 2017.

  • Where is LiftLab headquartered?

    LiftLab is headquartered in Oakland, CA.

  • What is the size of LiftLab?

    LiftLab has 120 total employees.

  • What industry is LiftLab in?

    LiftLab’s primary industry is Business/Productivity Software.

  • Is LiftLab a private or public company?

    LiftLab is a Private company.

  • What is LiftLab’s current revenue?

    The current revenue for LiftLab is .

  • How much funding has LiftLab raised over time?

    LiftLab has raised $1.1M.

  • Who are LiftLab’s investors?

    Aperiam Ventures, Array Ventures, , Cowboy Ventures, and are 5 of 8 investors who have invested in LiftLab.

  • Who are LiftLab’s competitors?

    Measured, Recast, and Haus (Business/Productivity Software) are competitors of LiftLab.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process