The Better Being Overview

  • Year Founded
  • 1993

Year Founded

  • Status
  • Private

  • Employees
  • 1,000

Employees

  • Latest Deal Type
  • IPO
  • (Cancelled)

  • Financing Rounds
  • 12

  • Investments
  • 34

The Better Being General Information

Description

Producer and distributor of nutritional supplements, personal care and other related natural products based in Salt Lake City, Utah. The company specializes in health supplements, beauty and body care, immunity care and nutrition products, sold primarily through domestic health and natural food stores, as well as specialty stores and online.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Food Products
Other Industries
Other Consumer Non-Durables
Personal Products
Distributors/Wholesale
Corporate Office
  • 222 South Main Street
  • 16th Floor
  • Salt Lake City, UT 84101
  • United States
+1 (435) 000-0000

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The Better Being Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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The Better Being Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer and distributor of nutritional supplements, personal care and other related natural products based in Salt Lake
Food Products
Salt Lake City, UT
1,000 As of 2023
00000
00000000

00000

ur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna a
0000 00000000
Ghaziabad, India
0000 As of 0000
00000000000

000000

bore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation
00000000000000000000
Novi, MI
000 As of 0000
000000000 -
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The Better Being Competitors (10)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Dabur India Corporation Ghaziabad, India 0000 00000000000
National Food Group Corporation Novi, MI 000 000000000 -
US Foods Holding Formerly PE-Backed Rosemont, IL 00000 000.00 000000000 00 000.00
Isagenix International Formerly PE-Backed Gilbert, AZ 0000 000.00 000000000 000.00
Ben E. Keith Corporation Fort Worth, TX 0000
You’re viewing 5 of 10 competitors. Get the full list »

The Better Being Patents

The Better Being Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20050199568-A1 Merchandising system Inactive 01-Jul-2003 00000000 00
US-6541045-B1 Comprising therapeutically effective amounts of japanese knotweed, devil's claw, grapeskin, and syzygium; herbal composition for treating a cough and/or common cold, inflammation Inactive 04-Jan-2002 0000000000 0
US-6509496-B1 One vessel process; salt formation Inactive 19-Oct-2000 0000000000 00
US-6096296-A Threads inserts, embedding in crystal deodorant Inactive 24-Oct-1997 A61Q15/00 0

The Better Being Executive Team (24)

Name Title Board Seat
Cory McQueen Chief Financial Officer
Max Willis Chief Scientific and Innovation Officer
Andrew Seelos Vice President of Liquids Manufacturing
Brian Slobodow Chief Executive Officer
You’re viewing 4 of 24 executive team members. Get the full list »

The Better Being Board Members (15)

Name Representing Role Since
0000 000000 HGGC Board Member 000 0000
0. 000000 00000 00 HGGC Board Member 000 0000
0000 0000000 00 HGGC Board Member 000 0000
000000 00000 HGGC Executive Chairman 000 0000
0000 000000000 Snapdragon Capital Board Member 000 0000
You’re viewing 5 of 15 board members. Get the full list »

The Better Being Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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The Better Being Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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The Better Being Investments & Acquisitions (34)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Zhou Nutrition 06-Apr-2017 0000000000 000.00 Pharmaceuticals 00000 000
Aubrey Organics 01-Feb-2016 0000000000 0000 Personal Products 0000 000
Dynamic Health Laboratories 06-Oct-2015 0000000000 0000 Food Products
Nutra BioGenesis 01-Apr-2014 0000000000 Pharmaceuticals
Direct Access Network 07-Jun-2012 Merger/Acquisition Pharmaceuticals
You’re viewing 5 of 34 investments and acquisitions. Get the full list »

The Better Being Subsidiaries (9)

Company Name Industry Location Founded
Zhou Nutrition Pharmaceuticals Salt Lake City, UT 2014
Nutra BioGenesis Pharmaceuticals Salt Lake City, UT 0000
Nature's Discount Distributors/Wholesale Saint Michael, Barbados 0000
Dynamic Health Laboratories Food Products Park City, UT 0000
Natural Balance Pharmaceuticals Salt Lake City, UT 0000
You’re viewing 5 of 9 subsidiaries. Get the full list »

The Better Being FAQs

  • When was The Better Being founded?

    The Better Being was founded in 1993.

  • Who is the founder of The Better Being?

    Bruce Hough is the founder of The Better Being.

  • Who is the CEO of The Better Being?

    Brian Slobodow is the CEO of The Better Being.

  • Where is The Better Being headquartered?

    The Better Being is headquartered in Salt Lake City, UT.

  • What is the size of The Better Being?

    The Better Being has 1,000 total employees.

  • What industry is The Better Being in?

    The Better Being’s primary industry is Food Products.

  • Is The Better Being a private or public company?

    The Better Being is a Private company.

  • What is The Better Being’s current revenue?

    The current revenue for The Better Being is 000000.

  • How much funding has The Better Being raised over time?

    The Better Being has raised $251M.

  • Who are The Better Being’s investors?

    Snapdragon Capital, The Maze Group, and HGGC have invested in The Better Being.

  • Who are The Better Being’s competitors?

    Dabur India, National Food Group, US Foods Holding, Isagenix International, and Ben E. Keith are some of the 10 competitors of The Better Being.

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