Willing Group Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 77

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 11

  • Investments
  • 3

Willing Group General Information

Description

Producer of food products intended to promote traditional Chinese delicacies globally. The company offers river snail rice noodles and packaged food products through a vertically integrated value chain encompassing brand positioning, product research, and in-house manufacturing, providing individual consumers with authentic cultural delicacies in convenient formats.

Contact Information

Website
www.wei.com.cn
Formerly Known As
Hangzhou Weinian Technology, Hangzhou Weinian Brand Management
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • Building 12, Singapore Science Park, Baiyang Street
  • Qiantang New District
  • Hangzhou, Zhejiang
  • China
+86 0571
Primary Industry
Food Products
Corporate Office
  • Building 12, Singapore Science Park, Baiyang Street
  • Qiantang New District
  • Hangzhou, Zhejiang
  • China
+86 0571

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Willing Group Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Willing Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Willing Group Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Willing Group Investments & Acquisitions (3)

Willing Group’s most recent deal was a Merger/Acquisition with Jiaxu Wei Nian Food. The deal was made on 23-Apr-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Jiaxu Wei Nian Food 23-Apr-2025 Merger/Acquisition Other Restaurants, Hotels and Leisure
Jiaxu Wei Nian Food 20-Jan-2023 Merger/Acquisition Other Restaurants, Hotels and Leisure
Jiaxu Wei Nian Food 25-Aug-2021 Secondary Transaction - Private Other Restaurants, Hotels and Leisure
To view Willing Group’s complete investments and acquisitions history, request access »

Willing Group Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Jiaxu Wei Nian Food Liuzhou, China 2020

Willing Group FAQs

  • When was Willing Group founded?

    Willing Group was founded in 2013.

  • Where is Willing Group headquartered?

    Willing Group is headquartered in Hangzhou, China.

  • What is the size of Willing Group?

    Willing Group has 77 total employees.

  • What industry is Willing Group in?

    Willing Group’s primary industry is Food Products.

  • Is Willing Group a private or public company?

    Willing Group is a Private company.

  • What is Willing Group’s current revenue?

    The current revenue for Willing Group is .

  • How much funding has Willing Group raised over time?

    Willing Group has raised $23.5M.

  • Who are Willing Group’s investors?

    Dunhong Capital Management, China Renaissance, Zhongyuan Capital, Congbi Qiushi, and Haohai Chenxing Investment are 5 of 10 investors who have invested in Willing Group.

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