Novi Connect Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Private

  • Employees
  • 46

Employees

  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $40M

  • Investors
  • 15

Novi Connect General Information

Description

Developer of an AI-driven product discoverability platform designed to help brands ensure their products are accurately understood and recommended across AI-powered shopping channels. The company offers product data structuring, optimization, distribution, and citation management capabilities, enabling brands to improve product visibility, increase qualified traffic, and support purchase decisions across digital commerce platforms.

Contact Information

Website
www.noviconnect.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 1 Belvedere Place
  • Suite 200
  • Mill Valley, CA 94941
  • United States
Primary Industry
Other Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, Artificial Intelligence & Machine Learning, E-Commerce
Corporate Office
  • 1 Belvedere Place
  • Suite 200
  • Mill Valley, CA 94941
  • United States

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Novi Connect Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC (Series B) 04-Feb-2022 $40M Completed Generating Revenue
2. Early Stage VC (Series A) 07-Sep-2021 Completed Generating Revenue
1. Seed Round 27-Feb-2020 $1.5M $1.5M Completed Generating Revenue
To view Novi Connect’s complete valuation and funding history, request access »

Novi Connect Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
Seed 8,630,607 $0.000010 $0.01 $0.17 $0.17 1x $0.17 10.25%
To view Novi Connect’s complete cap table history, request access »

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Novi Connect Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an AI-driven product discoverability platform designed to help brands ensure their products are accurately
Other Software
Mill Valley, CA
46 As of 2025

Boston, MA
 

New York, NY
 
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Novi Connect Competitors (14)

One of Novi Connect’s 14 competitors is SEMrush, a Formerly PE-Backed company based in Boston, MA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
SEMrush Formerly PE-Backed Boston, MA
Profound Venture Capital-Backed New York, NY
Feedoptimise Corporation Milton Keynes, United Kingdom
New Generation (Business/Productivity Software) Venture Capital-Backed San Francisco, CA
Algolia Private Equity-Backed Palo Alto, CA
You’re viewing 5 of 14 competitors. Get the full list »

Novi Connect Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Novi Connect Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
Marin Sonoma Impact Ventures Venture Capital Minority
Tiger Global Management Venture Capital Minority
Affogato VC-Backed Company Minority
Greylock Venture Capital Minority
Angel (individual) Minority
You’re viewing 5 of 15 investors. Get the full list »

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Novi Connect FAQs

  • When was Novi Connect founded?

    Novi Connect was founded in 2017.

  • Where is Novi Connect headquartered?

    Novi Connect is headquartered in Mill Valley, CA.

  • What is the size of Novi Connect?

    Novi Connect has 46 total employees.

  • What industry is Novi Connect in?

    Novi Connect’s primary industry is Other Software.

  • Is Novi Connect a private or public company?

    Novi Connect is a Private company.

  • What is the current valuation of Novi Connect?

    The current valuation of Novi Connect is .

  • What is Novi Connect’s current revenue?

    The current revenue for Novi Connect is .

  • How much funding has Novi Connect raised over time?

    Novi Connect has raised $51.8M.

  • Who are Novi Connect’s investors?

    Marin Sonoma Impact Ventures, Tiger Global Management, Affogato, Greylock, and are 5 of 15 investors who have invested in Novi Connect.

  • Who are Novi Connect’s competitors?

    SEMrush, Profound, Feedoptimise, New Generation (Business/Productivity Software), and Algolia are some of the 14 competitors of Novi Connect.

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