Heroes Overview

  • Year Founded
  • 2020

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 166

Employees

  • Latest Deal Type
  • M&A

  • Investors
  • 1

Heroes General Information

Description

Operator of a technology-driven e-commerce company intended to acquire operate and scale small and medium-sized brands. The company focuses on acquiring and operating Amazon FBA brands with products on global marketplaces through customer reviews and a track record of leading bestseller lists in high-growth niches, helping businesses leverage the exponential dynamics of the new digital retail entrepreneurship accelerated by e-commerce.

Contact Information

Website
www.makeheroes.co
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 81-87 High Holborn
  • London WC1V 6DF
  • England, United Kingdom
Primary Industry
Holding Companies
Parent Company
HTL Holdco Limited
Vertical(s)
E-Commerce
Corporate Office
  • 81-87 High Holborn
  • London WC1V 6DF
  • England, United Kingdom

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Heroes Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 03-Jul-2024 Completed Generating Revenue
5. Early Stage VC 01-Jan-2023 Completed Generating Revenue
4. Early Stage VC 01-Dec-2022 Completed Generating Revenue
3. Early Stage VC (Series A) 28-Feb-2022 Completed Generating Revenue
2. Debt - Acquisition 01-Sep-2021 $200M $265M Completed Generating Revenue
1. Seed Round 10-Nov-2020 $65.1M $65.1M Completed Generating Revenue
To view Heroes’s complete valuation and funding history, request access »

Heroes Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
Series A
Series A 1,184,786 $0.000001 $34.23 $34.23 1x $34.23 18.12%
A Ordinary 2,614,389 $0.000001 $5.17 $5.17 2x $5.17 39.98%
To view Heroes’s complete cap table history, request access »

Heroes Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a technology-driven e-commerce company intended to acquire operate and scale small and medium-sized brands.
Holding Companies
London, United Kingdom
166 As of 2024

New York, NY
 

Singapore, Singapore
 
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Heroes Competitors (3)

One of Heroes’s 3 competitors is The Ambr Group, a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
The Ambr Group Venture Capital-Backed New York, NY
Una Brands Venture Capital-Backed Singapore, Singapore
SellerX Private Equity-Backed Berlin, Germany
You’re viewing 3 of 3 competitors. Get the full list »

Heroes Patents

  • 7

    Total Documents Applications and Grants

  • Total Patents Families

  • 4

    Granted

  • 2

    Pending

  • Expiring in next 12 mo

Heroes Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D1078299-S1 Baby lounger Active 20-Feb-2025
US-20250000275-A1 Baby carrying apparatus Pending 28-Jun-2023
WO-2022123783-A1 Customer hospitality service system Inactive 11-Dec-2020
JP-2021086474-A Avatar control system Pending 29-Nov-2019
US-D787742-S1 Applicator tool Active 12-Aug-2015
To view Heroes’s complete patent history, request access »

Heroes Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Heroes Former Investors (23)

Investor Name Investor Type Holding Investor Since Participating Rounds
360 Capital Venture Capital Minority
Candy VC Venture Capital Minority
Angel (individual) Minority
Angel (individual) Minority
Common Group (United States) Venture Capital Minority
You’re viewing 5 of 23 investors. Get the full list »

Heroes Investments & Acquisitions (6)

Heroes’s most recent deal was a Merger/Acquisition with IL Tutto. The deal was made on 06-Feb-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
IL Tutto 06-Feb-2025 Merger/Acquisition Home Furnishings
Tutti Bambini (Home Furnishings) 23-Aug-2023 Merger/Acquisition Home Furnishings
Trunki 05-Feb-2023 Merger/Acquisition Internet Retail
Niimo 01-Dec-2021 Merger/Acquisition Other Consumer Durables
Medicilio 19-Feb-2021 Seed Round Clinics/Outpatient Services
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

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Heroes Affiliates

Subsidiaries (7)

Name Industry Location Year Founded
Onco Group Pinner, United Kingdom 2016
Jnw Direct Pinner, United Kingdom 2016
Kg Physio Pinner, United Kingdom 2014
IL Tutto South Melbourne, Australia 2007
Trunki Pinner, United Kingdom 2006
You’re viewing 5 of 7 affiliates. Get the full list.  »

Heroes FAQs

  • When was Heroes founded?

    Heroes was founded in 2020.

  • Where is Heroes headquartered?

    Heroes is headquartered in London, United Kingdom.

  • What is the size of Heroes?

    Heroes has 166 total employees.

  • What industry is Heroes in?

    Heroes’s primary industry is Holding Companies.

  • Is Heroes a private or public company?

    Heroes is a Private company.

  • What is Heroes’s current revenue?

    The current revenue for Heroes is .

  • How much funding has Heroes raised over time?

    Heroes has raised $323M.

  • Who are Heroes’s investors?

    360 Capital, Candy VC, , , and Common Group (United States) are 5 of 23 investors who have invested in Heroes.

  • Who are Heroes’s competitors?

    The Ambr Group, Una Brands, and SellerX are competitors of Heroes.

  • When was Heroes acquired?

    Heroes was acquired on 03-Jul-2024.

  • Who acquired Heroes?

    Heroes was acquired by HTL Holdco Limited.

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